Chief Marketing Officer, Data-Driven Growth

Sign in Chief Marketing Officer, Data-Driven Growth Location: Miami, FL Posted: September 12, 2026 Contact this candidate Resume: Coral Gables FL 917-***-**** ******@*********.*** SUMMARY Strategic, data-driven marketing executive with 20+ years of experience leading high-performing teams and building scalable growth strategies across fintech, financial services, healthcare, legal, SaaS, consumer products, retail, and emerging technology. Proven success translating business objectives into measurable revenue growth through integrated brand strategy, customer acquisition, lifecycle marketing, demand generation, digital transformation, and performance marketing. EXECUTIVE HIGHLIGHTS Scaled customer acquisition by 300%. Increased eCommerce revenue 10 . Managed $10M+ marketing budgets. Led teams of 20+ professionals. Generated 4B+ earned media impressions. Reduced CAC by 40%. Improved lead conversion by 60%. Helped lead a company through an IPO. SKILLS Performance & Pipeline Growth Marketing Demand Generation Lifecycle Marketing Customer Acquisition Paid Media, Search, Digital Marketing Performance & Analytics GTM & Brand strategy Customer Retention & Loyalty Content Segmentation Data-driven execution Global Brand Strategy TikTok Ads Programmatic CRO CAC CLTV AOV SEO Corporate Communication Strategy Public Relations Crisis Response Executive Advisory Public Relations PR Tools PRNewswire Cision Meltwater IPO marketing IPO Marketing Execution Integrated Campaigns Cross-departmental alignment Team Leadership & Budget Management CRM Automation HubSpot Mailchimp Klaviyo Salesforce Marketo GA4 Microsoft & Adobe Creative Suite AI Marketing Tech Stack Experiential Marketing WEBSITES, PORTFOLIOS, PROFILES LinkedIn Calvin Peters EXPERIENCE June 2024 - May 2026 Chief Marketing Officer AI TECHNOLOGIES CO. Miami, FL Scaled customer acquisition by 300% to 4,000 subs (MRR-ARR) in one year through optimized performance marketing, AI-driven data analysis and audience segmentation with 65% email open rates via the flagship SaaS product soft launch period. Managed a $10M+ marketing budget across paid digital, SEO, GEO, content syndication, PR, influencer campaigns, and enterprise events. Built and executed a multi-channel (repeatable) GTM strategy driving investor awareness, client acquisition, and enterprise partnerships. Launched executive visibility campaigns securing press coverage, keynote speaking/podcasts engagements, and industry thought leadership. Developed affiliate & partnership ecosystems reducing paid CAC by 40%. Integrated CRM automation systems and segmentation via paid media improving lead nurturing. CVR from AD to key landing pages increased by 60%. Directed cross-functional teams and external agencies across creative, PR, digital advertising, influencer relations, finance and product marketing. September 2022 - May 2024 Vice President of Marketing & Social Media ONEUNITED BANK Miami, FL Directed a full-funnel marketing strategy across lending, banking, and AI-based financial products that increased qualified leads, debit card engagement and customer acquisition (new daily account intake +10x) while strengthening retention through integrated Salesforce Marketing Cloud (CRM) lifecycle automations, data-driven workflows, content, and paid media campaigns. Oversaw 15+ professionals and multiple agencies across paid media, PR, social, creative, and brand management. Launched audience research & CRM initiatives producing actionable insights and removing friction from key conversion-funnels. Increased strategic Ad to landing page CVR from 4 – 12%. Designed and launched an influencer and community ambassador program that expanded brand awareness/reach (SOM), increased paid CVR, and supported customer acquisition among underserved financial audiences. This execution supported the bank CEO to realize corporate diversity business outcomes with entities such as JPMorgan Chase. October 2020 - September 2022 Chief Marketing Officer INNOVATIVE EYEWEAR (NASDAQ: LUCY) Miami, FL Spearheaded 360 marketing strategy for an R&D product, establishing brand identity (SOM), across retail, eCommerce, wholesale, and licensing. Led brand expansion and sales revenue to IPO (Nasdaq), taking the company public in a down market. Increased monthly eCommerce sales 10X ($50K - $500K) - the highest in company history. Increased monthly affiliate sales 200% by integrating and managing a strategic agency partner. Oversaw $5M budget across digital, PR, influencer marketing, SEO, and TV advertising. April 2011 - October 2019 Sr. Manager, Digital PR & Influencer Marketing WALGREENS BOOTS ALLIANCE INC. Chicago, IL Led enterprise corporate communications, influencer, digital and social media marketing strategy across multiple product categories. Built Duane Reade's social presence into the #1 drugstore Twitter following worldwide. The flagship store opening at 40 Wall Street was dubbed “the biggest PR supported chain store pharmacy debut in history” – Chain Drug Review. Generated 4B+ impressions via innovative blogger, content marketing and influencer programs. Awarded Shorty Award Finalist & Silver Hub Prize for retail social media innovation. EDUCATION Bachelor of Science Information Technology, Management Syracuse University, Syracuse, NY EARLIER CAREER ROLES Manager, Marketing & Advertising - Southpole (Wicked Fashions, Inc.) Director, Corporate Communications - Chaitra Fashions, Inc. Marketing & Web Manager - Lugz Footwear & Apparel Publicist Roles - Epic, Motown, Universal, RCA, Mercury Records . #HRJ#8a1077f2-30ab-49cb-8dad-99ea2390d696# Contact this candidate PostJobFree Delete or Update my resume About Terms of Service Privacy FAQ Contact us