Overseas Marketing & Technical Brand Specialist

Sign in Overseas Marketing & Technical Brand Specialist Location: Beijing, China Posted: August 23, 2026 Contact this candidate Resume: ZEYNALOV FARID Address: Beijing, China Weixin ID: FaridZeynalovv Email: *****.********.****@*****.*** LinkedIn: www.linkedin.com/in/farid-zeynalovv SUMMARY Overseas Marketing Specialist with hands-on experience building international brand presence for a Beijing-based teleoperation and physical AI company retrofitting heavy equipment for mining, ports, and industrial sites. Combines classic marketing execution including content strategy, visual systems, customer storytelling with technical fluency in teleoperation hardware/software and AI- assisted design and development tools. Background spans Azerbaijan, Belgium, and China, with a Bachelor's degree in Marketing from Odisee University (Brussels) and an ongoing Master's in International Business in Beijing. WORK EXPERIENCE Overseas Marketing Specialist BuilderX Robotics, Beijing Jun 2026 - Current • Own English-language content strategy and brand presence across all overseas marketing channels, with LinkedIn as the flagship platform for company and personal brand growth. • Designed and implemented a reusable visual template system for LinkedIn content, establishing a consistent, professional brand identity across all company posts, and contributed design and front-end development input on the company website beyond core marketing scope. • Produce ongoing customer-case content spanning mine and port deployments in China, warehouse operations in Japan, and early-stage European market entry, framing each story around real operational and human impact rather than product claims. • Built a personal thought-leadership presence on LinkedIn as a deliberate funnel strategy, initiating and growing a network of mining and robotics industry contacts and channeling that engagement into company page growth. • Developed working technical knowledge of teleoperation hardware and software systems, with particular focus on how remote operation removes workers from hazardous environments and advocate internally for a human-in-the-loop approach that protects jobs rather than eliminating them. • Sat in on customer-facing meetings with prospective clients to understand buyer priorities and decision criteria, informing content and messaging strategy. Digital Marketing Assistant Globalis Services, Brussels Sep 2024 - Jan 2025 • Managed and optimized Google Ads campaigns and implemented on-page SEO strategies to increase search visibility and campaign effectiveness. • Designed and executed data-driven digital marketing campaigns using Google Ads and Google Analytics to improve targeting and performance insights. • Handled social media management and client communication via Facebook while advising clients on suitable apartments through detailed property and neighborhood analysis. Economic Department Intern "SMQ-2" Mechanic Construction LLC, Baku Jun 2024 - Aug 2024 • Assisted the Economic Department in analyzing project costs, budgets, and financial documentation for construction projects. • Supported the preparation and review of financial reports, contracts, and cost estimates to ensure accuracy and compliance. • Conducted market and supplier research to support procurement decisions and improve cost efficiency in project planning. Marketing and Public Relations Assistant Azerbaijan Investment Holding, Baku Jun 2023 - Aug 2023 • Supported the Marketing and Public Relations team in planning and executing corporate communication and promotional initiatives. • Assisted in the preparation of marketing materials, press content, and internal communications to strengthen brand visibility. • Conducted market and media research to support campaign planning and improve stakeholder engagement. PROJECTS BuilderX Teleoperation Simulator - Independent Project Built a browser-based 3D simulation from scratch, letting prospective customers experience operating BuilderX's teleoperated equipment before purchase. Spent several weeks refining excavator physics and motion realism, sourcing and integrating real 3D equipment models, and implementing the company's core AI functions (obstacle/pedestrian detection, terrain monitoring) as interactive in-simulation features. Development was AI-assisted end-to-end using Claude Code. Demoed to the COO, who subsequently convened the senior AI engineering team for review; the simplified-terrain technical approach was independently validated by senior engineering staff. EDUCATION Master's in International Business Beijing Foreign Studies University, China (3.7/4 GPA) Sep 2025 - Present • Regional Market Student Ambassador. • Led a student team in a month-long "Enterprise Visit" course project analyzing the market expansion strategy of Kika, a Beijing- based AI keyboard company; selected to present findings to university department heads, faculty, and industry leadership — including Kika’s own team — with the proposed approach well received by the review panel. Bachelor of Business Management – Major in Marketing Odisee University of Applied Sciences, Brussels, Belgium Sep 2021 - Feb 2025 • Bachelor Thesis in Digital Marketing Strategies for Enhancing Property Rental Performance in Brussels. ADDITIONAL INFORMATION Technical Skills: Google Ads, Power BI, E-Commerce Marketing, Copywriting, Content Marketing, Trend Tracking, Project Scheduling, Traditional Marketing, AI-Assisted Design & Development (Claude Code, Claude Design) Languages: Azerbaijani (native), English (advanced), Turkish (advanced), Russian (elementary), Chinese (beginner) Certifications: IELTS (C1), International Baccalaureate Diploma Programme (IBDP), International General Certificate of Secondary Education (IGCSE) Contact this candidate PostJobFree Delete or Update my resume About Terms of Service Privacy FAQ Contact us