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Hybrid Marketing Leader - Brand Growth & Performance (10+ yrs)
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Sign in Hybrid Marketing Leader - Brand Growth & Performance (10+ yrs) Location: Phoenix, AZ Posted: April 22, 2026 Contact this candidate Resume: FRANCO NUNGARAY Tempe, AZ Open to Remote Work or Relocation 323-***-**** ******.*****@*****.*** francon23.my.canva.site/website-portfolio PROFESSIONAL SUMMARY Hybrid marketing leader with 10+ years driving brand growth and revenue performance across beauty, retail, hospitality, spirits, and consumer brands. Proven track record managing $2M+ in annual media investment with fluency across paid media, affiliate ecosystems, CRM, and AI-enabled systems. Experienced in leading and managing marketing teams and departments, with equal strength in creative brand direction and performance data accountability. EXPERIENCE PERFORMANCE MARKETING MANAGER Whish Beauty Skincare Scottsdale, AZ October 2025 to April 2026 • Owned full-funnel DTC growth strategy across Paid Search, Performance Max, Paid Social, Affiliate Marketing, Creator Commerce, CRM, and ecommerce marketplaces, managing $30,000+ monthly media investment with direct revenue accountability • Built and led affiliate and creator programs across LTK, AvantLink, TikTok Shop Affiliate, and Amazon Creator Connections, driving incremental DTC revenue while maintaining brand alignment • Drove post-purchase revenue expansion through lifecycle marketing, OneClickUpsell, and landing page optimization, measurably increasing average order value and customer lifetime value • Owned forecasting, budget allocation, and performance reporting using AI-enabled optimization systems, delivering data-driven insights directly to executive leadership ASSISTANT VICE PRESIDENT, EVENTS, PROMOTIONS AND DIGITAL MARKETING New Coast Leisure Inc. Resort and Casino Philippines January 2024 to September 2024 • Headed the full marketing department, directly managing Marketing Managers, Marketing Officers, and Events staff across resort and casino properties • Led complete brand overhaul from New Coast Leisure to LaVie Resort and Casino across digital, influencer, and experiential channels, unifying brand positioning and guest experience across all properties • Managed multi-channel media budgets and cross-functional teams to deliver large-scale brand activations that significantly strengthened market visibility and guest engagement CHIEF COMMUNICATIONS HEAD Emperador Distillers Inc. International Spirits Philippines January 2023 to January 2024 • Led and managed the Communications and Marketing team for one of the Philippines' largest spirits companies, overseeing national brand strategy, PR, and integrated campaign launches • Secured zero-spend press placements including Billboard Music Awards PH, Rappler, and Spot PH through strategic media partnerships and cross-deal negotiations • Directed cross-functional alignment between marketing, sales, and distribution teams, tying brand storytelling directly to retail and on-trade sales performance BRAND MANAGER Araw Hospitality Group Hospitality and Lifestyle Philippines November 2021 to January 2023 • Managed brand marketing, events, and digital strategy across multiple hospitality properties nationwide including Lihim Resorts, UNWND Lux Hostel, Nawa Wellness, and WYP Bar • Led and directed a team of graphic artists, content creators, and marketing staff, overseeing all brand programming, social media, and promotional campaigns across the portfolio • Conceptualized and executed large-scale signature events including Silent Disco activations and experiential programs that drove strong brand visibility, press coverage, and guest acquisition DIGITAL MARKETING MANAGER AND MARKETING LEADERSHIP Clark Outsourcing, Wrangler Jeans, SM Simply Shoes, Alveo Ayala Land May 2013 to November 2021 • Led digital marketing, branding, and e-commerce for US and Australian clients including Ashford Communities TX (Meta and Google Ads, SEO and blog content, team of 2), Local Threads AU (Klaviyo, e-commerce, brand management), and AmazingCo (influencer marketing and lead generation) • Drove sales and brand performance across retail fashion and real estate sectors, including ranking as a top-performing Property Specialist at Alveo Ayala Land for multiple consecutive quarters fresh out of college SKILLS Brand and Creative: Brand Strategy, Storytelling, Integrated Marketing, Campaign Development, Go-to-Market Planning, Experiential Marketing, Event Conceptualization, Creative Direction, Content Strategy, Rebranding Performance and Paid Media: Meta Ads, Google Ads, Performance Max, Paid Search, Paid Social, Display, CTV, Programmatic via DV360 and CM360, TikTok Ads, Amazon Ads, Affiliate Marketing via LTK, AvantLink, TikTok Shop Affiliate, Amazon Creator Connections, SEO, Semrush, GA4 CRM, Analytics and AI: CRM Strategy, Lifecycle Marketing, Email and SMS Marketing, Klaviyo, Mailchimp, Conversion Rate Optimization, Funnel Optimization, AI-Assisted Marketing, Generative Search, ChatGPT, Shopify Project and Operations: Team Leadership, Asana, Monday.com, Trello, HubSpot, Slack, Google Workspace, Microsoft Office, Canva, Figma, Adobe Lightroom, WordPress, Squarespace EDUCATION MBA Candidate, Thesis Pending Angeles University Foundation Philippines 2020 to 2023 BSBA Marketing Management College of the Holy Spirit Philippines 2009 to 2013 CERTIFICATION Google Digital Marketing and E-Commerce Coursera Issued January 2025 Six Sigma Yellow and White Belt AIGPE Issued January 2025 Contact this candidate PostJobFree Delete or Update my resume About Terms of Service Privacy FAQ Contact us
