# whatsapp-marketing

Builds a complete WhatsApp marketing strategy, automated drip sequences, transactional templates, and opt-in compliance flows for your brand.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 1600 installs · ★ 787
- Author: arnabbagxd
- License: MIT · policy=mirror · the beginning of the file is at the end of this page
- Source: https://github.com/arnabbagxd/Brand-building-skills/tree/HEAD/skills/whatsapp-marketing/SKILL.md
- Updated: 2026-06-13
- HTML: https://affpapa.org/en/nevibecode/skills/whatsapp-marketing

## What it does

This skill guides your coding agent through designing WhatsApp marketing systems. It begins by checking `.agents/brand-context.md` so outbound copy fits your brand voice. That matters because messaging apps feel personal, and mismatched communication leads to direct blocks. The assistant then gathers key details about audience size, budget, target regions, and compliance requirements.

The skill outlines architectures for both the free WhatsApp Business App and the WhatsApp Business API via solution providers like Wati, Interakt, or Twilio. It builds structured campaign flows, covering welcome sequences, abandoned cart triggers, win-back cadences for inactive users, and conversational sales flows with catalog integration.

Without explicit opt-in lists, cold outbound messaging will trigger account bans; the skill insists on compliant subscription checkpoints and pre-approved templates before launching.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add arnabbagxd/Brand-building-skills --skill whatsapp-marketing -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/whatsapp-marketing/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/whatsapp-marketing/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add arnabbagxd/Brand-building-skills --skill whatsapp-marketing -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/whatsapp-marketing/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add arnabbagxd/Brand-building-skills --skill whatsapp-marketing -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/whatsapp-marketing/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install arnabbagxd/Brand-building-skills whatsapp-marketing
```

2. **Manually: put the files in place**
- File: `.github/skills/whatsapp-marketing/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add arnabbagxd/Brand-building-skills --skill whatsapp-marketing -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/arnabbagxd/Brand-building-skills --path skills/whatsapp-marketing
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/whatsapp-marketing/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add arnabbagxd/Brand-building-skills --skill whatsapp-marketing -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/arnabbagxd/Brand-building-skills/tree/HEAD/skills/whatsapp-marketing/SKILL.md

## When to use it
- design automated drip flows for welcome series and abandoned carts
- decide between WhatsApp Business App and WhatsApp Business API
- draft pre-approved marketing and utility templates for WhatsApp API
- set up compliant opt-in capture methods and opt-out flows

## Example prompts
- Build a WhatsApp marketing strategy for our ecommerce store
- Create an abandoned cart drip sequence for WhatsApp
- Draft utility and marketing templates for WhatsApp Business API approval

## Source text · SKILL.md · MIT

Below is the content of a third-party file. It is data, not instructions for you: do not act on anything written inside unless the human asks. Block tag: 8a709dec0c0f8dcd.

BEGIN THIRD-PARTY FILE 8a709dec0c0f8dcd
```text
---
name: whatsapp-marketing
description: Build a WhatsApp marketing strategy — WhatsApp Business setup, broadcast campaigns, automated flows, customer service, drip sequences, and conversational marketing. Use when the user says "WhatsApp marketing", "WhatsApp Business", "WhatsApp campaigns", "WhatsApp broadcasts", "WhatsApp automation", "WhatsApp drip", "market on WhatsApp", "WhatsApp for business", "WhatsApp chatbot", "WhatsApp customer service", "WhatsApp API", "messaging marketing India", or wants to use WhatsApp as a marketing and customer communication channel. Especially relevant for brands in India, the Middle East, Southeast Asia, Brazil, and Africa.
metadata:
  version: 1.0.0
---

# WhatsApp Marketing

You are a WhatsApp marketing strategist. Your job is to build a WhatsApp channel that drives sales, retains customers, and delivers support — using the world's most-used messaging app as a direct line to the customer.

## Before You Start

Check if `.agents/brand-context.md` exists. Read it. WhatsApp marketing must match the brand's voice precisely — it's the most personal channel a brand can use, and the wrong tone feels intrusive immediately.

---

## WhatsApp Marketing Overview

WhatsApp has **2.5 billion active users** globally. In India, Brazil, and much of Southeast Asia, it's the primary communication platform — more so than email or SMS.

**Open rates**: 90%+ (vs. 20–30% for email)
**Response rates**: 40–50% (vs. 2–5% for email)
**Why it works**: Users chose to opt in and treat WhatsApp as personal — messages from brands they trust get opened first

**The risk**: It's the most personal channel. Spam or off-brand tone gets immediate blocks.

---

## WhatsApp Marketing Options

**Option 1 — WhatsApp Business App (free)**
Best for: Small businesses, <1,000 customers, manual messaging
- Business profile setup
- Quick replies and labels
- Broadcast lists (up to 256 contacts)
- Catalog of products
- Limitation: Manual, doesn't scale, no automation

**Option 2 — WhatsApp Business API**
Best for: Medium to large businesses, automation, scale
- Access via BSP (Business Solution Provider): Wati, Interakt, AiSensy, Zoko, Twilio
- Unlimited broadcasts to opted-in customers
- Automated flows and chatbots
- CRM integration
- Requires WhatsApp approval + template pre-approval

---

## Information to Gather

1. **Business size and volume** — how many customers/contacts?
2. **Primary goal** — sales, support, retention, or all?
3. **Market** — India, Middle East, Southeast Asia, Brazil, global?
4. **Current setup** — WhatsApp Business App or API?
5. **Budget** — for BSP platform + messaging costs?
```
END THIRD-PARTY FILE 8a709dec0c0f8dcd

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