# website-copy-specialist

Writes copy for SaaS and B2B pages: homepage, pricing, comparisons, integrations, navigation microcopy. Useful when you need text for a specific page, not generic advice.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 549 installs · ★ 52
- Author: ncklrs
- License: not stated · policy=link-only · description only; the file stays with the author
- Source: https://github.com/ncklrs/startup-os-skills/tree/HEAD/skills/website-copy-specialist/SKILL.md
- Updated: 2026-02-26
- HTML: https://affpapa.org/en/nevibecode/skills/website-copy-specialist

## What it does

The skill kicks in when you ask the agent to write or rewrite copy for a website page. It ships a set of rules in `rules/`, split by page type: `homepage-*`, `feature-*`, `about-*`, `pricing-*`, `comparison-*`, `tour-*`, `integration-*`, `usecase-*`, `conversion-*`, `navigation-*`. The agent pulls the file that matches your task.

Several frameworks drive the output. A clarity hierarchy sets the order of blocks: what this is, who it is for, why it matters, how it works, proof, action. A message-market table tells you where to start — with the reader's pain or straight into differentiation. A specificity ladder pushes you to replace vague claims with measurable ones.

There is also a list of anti-patterns: copy that talks about the company instead of the reader, feature lists with no benefits, vague headlines, buried calls to action, competing CTAs on one page. The skill targets six platforms, each with its own install path. If you write outside SaaS or B2B, the page tone tables need reworking.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add ncklrs/startup-os-skills --skill website-copy-specialist -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/website-copy-specialist/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/website-copy-specialist/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add ncklrs/startup-os-skills --skill website-copy-specialist -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/website-copy-specialist/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add ncklrs/startup-os-skills --skill website-copy-specialist -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/website-copy-specialist/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install ncklrs/startup-os-skills website-copy-specialist
```

2. **Manually: put the files in place**
- File: `.github/skills/website-copy-specialist/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add ncklrs/startup-os-skills --skill website-copy-specialist -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/ncklrs/startup-os-skills --path skills/website-copy-specialist
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/website-copy-specialist/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add ncklrs/startup-os-skills --skill website-copy-specialist -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/ncklrs/startup-os-skills/tree/HEAD/skills/website-copy-specialist/SKILL.md

## When to use it
- write homepage copy with a clear value proposition
- rewrite a pricing page so it helps visitors pick a plan
- build a comparison page and win people shopping around
- describe an integration: what connecting gives and how to set it up
- write navigation microcopy and CTAs without filler

## Example prompts
- Write homepage copy for our SaaS: value proposition, problem section, key features, final CTA
- Rewrite the pricing page — three tiers, each with its own value, help the reader choose
- Draft a comparison page against a competitor: how we differ and why switching makes sense

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From the same set: [ncklrs/startup-os-skills](https://affpapa.org/en/nevibecode/by/ncklrs/startup-os-skills.md) — 4 cards

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