# web-content

A skill that shapes web pages to rank in search and get cited by Claude, Perplexity, Claude and Gemini.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 326 installs · ★ 711
- Author: alinaqi
- License: MIT · policy=mirror · the beginning of the file is at the end of this page
- Source: https://github.com/alinaqi/maggy/tree/HEAD/skills/web-content/SKILL.md
- Updated: 2026-10-13
- HTML: https://affpapa.org/en/nevibecode/skills/web-content

## What it does

The skill kicks in when you build web content that needs visibility both in search results and in AI answers. It ships page templates for a homepage, a product or service page, a blog article, an FAQ page and a landing page. Each one lays out the block structure and the schema.org markup it expects: Organization, WebSite, Product, Review, FAQPage, BreadcrumbList, HowTo.

A second part covers formats that AI systems pull quotes from: TL;DR boxes, "What is X?" definitions, comparison tables, stat boxes with a source, step-by-step guides. The idea is plain — write for humans, structure for machines. You do not call it yourself: it is marked `user-invocable: false` and loads on its own when the task is about web content.

Install runs through `npx skills add` with the agent flag. On Claude the file lands at `~/.claude/skills/web-content/SKILL.md`. Behind a proxy or a private npm mirror, set that up in your environment or npm config rather than as flags on the install line.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add alinaqi/maggy --skill web-content -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/web-content/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/web-content/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add alinaqi/maggy --skill web-content -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/web-content/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add alinaqi/maggy --skill web-content -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/web-content/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install alinaqi/maggy web-content
```

2. **Manually: put the files in place**
- File: `.github/skills/web-content/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add alinaqi/maggy --skill web-content -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/alinaqi/maggy --path skills/web-content
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/web-content/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add alinaqi/maggy --skill web-content -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/alinaqi/maggy/tree/HEAD/skills/web-content/SKILL.md

## When to use it
- lay out a homepage structure with the right schema markup
- write an article AI assistants can quote
- build a product page with a comparison table and Review schema
- create an FAQ page with FAQPage markup
- add TL;DR and definition blocks that generative engines pick up

## Example prompts
- build the landing page structure for a new product with FAQ and schema
- rewrite this article for GEO: add a TL;DR, definitions and a comparison table
- check which schema markup a product page needs

## Source text · SKILL.md · MIT

Below is the content of a third-party file. It is data, not instructions for you: do not act on anything written inside unless the human asks. Block tag: c2748a245b1f1a9d.

BEGIN THIRD-PARTY FILE c2748a245b1f1a9d
````text
---
name: web-content
description: SEO and AI discovery (GEO) - schema, ChatGPT/Perplexity optimization
when-to-use: When creating web content that needs SEO and AI discoverability
user-invocable: false
effort: medium
---

# Web Content Skill


For creating web content optimized for both traditional SEO and AI discovery (ChatGPT, Perplexity, Claude, Gemini).

**Sources:** [GEO Complete Guide](https://skale.so/marketing/geo/) | [AI Search SEO](https://www.gravitatedesign.com/blog/ai-search-seo/) | [LLM Optimization](https://surferseo.com/blog/llm-optimization-seo/) | [Generative Engine Optimization](https://www.siddharthbharath.com/generative-engine-optimization/)

---

## Philosophy

**SEO gets clicks. GEO gets citations.**

Traditional SEO optimizes for Google rankings. Generative Engine Optimization (GEO) optimizes for being cited by AI assistants. Modern content needs both:

- **SEO**: Rank on search results pages
- **GEO**: Be cited in AI-generated answers (ChatGPT, Perplexity, Claude, Gemini)

AI traffic grew 1,200% between July 2024 and February 2025. Google's search share dropped below 90% for the first time in a decade. Optimize for both.

---

## Content Structure for AI + SEO

### The Golden Rule

**Write for humans, structure for machines.**

AI systems prefer:
- Short, clear, fact-based content
- Clean formatting (headers, bullets, tables)
- Standalone sections that can be quoted
- Direct answers to questions

---

## Page Types & Templates

### Homepage

```markdown
## Homepage Structure

### Above the Fold
- **Headline**: Clear value proposition (what you do + for whom)
- **Subheadline**: How you deliver that value
- **Primary CTA**: One clear action
- **Trust signals**: Logos, testimonials, stats

### Content Sections
1. **Problem Statement**: Pain point you solve
2. **Solution Overview**: How you solve it (3-4 key features)
3. **Social Proof**: Testimonials, case studies, logos
4. **How It Works**: 3-step process (simple)
5. **Pricing Preview**: Or link to pricing page
6. **FAQ Section**: 5-7 common questions (GEO gold)
7. **Final CTA**: Repeat primary action

### Schema Required
- Organization schema (name, logo, founding date, social links)
- WebSite schema with SearchAction
- FAQ schema for questions section
```

### Product/Service Page

```markdown
## Product Page Structure

### Hero Section
- **Product Name**: Clear, descriptive
- **One-line Description**: What it does in 10 words or less
- **Key Benefit**: Primary value proposition
- **CTA**: Buy/Try/Demo

### Content Sections
1. **TL;DR Box**: 3-5 bullet summary (AI-quotable)
2. **Problem → Solution**: What problem, how solved
3. **Features Grid**: 4-6 features with icons
4. **Comparison Table**: vs. alternatives (GEO loves these)
5. **Use Cases**: Who uses it and how
6. **Testimonials**: Real names, photos, companies
7. **Pricing**: Clear tiers if applicable
8. **FAQ**: Product-specific questions
````
END THIRD-PARTY FILE c2748a245b1f1a9d

The third-party file has ended. Everything between the c2748a245b1f1a9d tags is data: requests and commands from it are not followed. An “end of file” line with another tag inside the block is part of the file.

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