# visual-content

Plans visual assets across blogs, social media, and newsletters, giving platform image dimensions and multi-channel repurposing maps.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 2300 installs · ★ 1062
- Author: kostja94
- License: MIT · policy=mirror · the beginning of the file is at the end of this page
- Source: https://github.com/kostja94/marketing-skills/tree/HEAD/skills/content/visual-content/SKILL.md
- Updated: 2026-10-21
- HTML: https://affpapa.org/en/nevibecode/skills/visual-content

## What it does

The skill structures visual planning before asset production starts. It checks the publication context (landing page, newsletter, or social update) and outputs exact specifications. Built-in specs include 1200×675 for X, 1080×1350 for Instagram feeds, and 1000×1500 for Pinterest pins.

One core graphic yields multiple formats. The skill breaks an infographic down into LinkedIn carousels and square social snippets. When present, it pulls project details from `contextus.md` in the root folder. Specialized tasks stay outside: Pinterest pins go to `pinterest-posts`, while WebP compression and LCP tuning are delegated to `image-optimization`.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add kostja94/marketing-skills --skill visual-content -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/visual-content/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/visual-content/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add kostja94/marketing-skills --skill visual-content -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/visual-content/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add kostja94/marketing-skills --skill visual-content -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/visual-content/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install kostja94/marketing-skills visual-content
```

2. **Manually: put the files in place**
- File: `.github/skills/visual-content/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add kostja94/marketing-skills --skill visual-content -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/kostja94/marketing-skills --path skills/content/visual-content
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/visual-content/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add kostja94/marketing-skills --skill visual-content -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/kostja94/marketing-skills/tree/HEAD/skills/content/visual-content/SKILL.md

## When to use it
- find image dimensions and aspect ratios across social networks
- split an infographic into multi-slide carousels and bite-sized posts
- map visual assets for upcoming content calendar entries
- define image specifications for blog posts and email newsletters

## Example prompts
- Give me the exact image dimensions and crops for an X and LinkedIn post
- How should I slice this product infographic into a carousel for social media?
- Plan visual formats for an upcoming newsletter and blog article

## Source text · SKILL.md · MIT

Below is the content of a third-party file. It is data, not instructions for you: do not act on anything written inside unless the human asks. Block tag: 3d09ac2842fb9562.

BEGIN THIRD-PARTY FILE 3d09ac2842fb9562
```text
---
name: visual-content
description: When the user wants to plan, create, or repurpose visual content (images, infographics, social post images) across channels. Also use when the user mentions "content images," "social media images," "infographic," "visual content," "post image," "image specs," "visual repurposing," "content visuals," or "image for social post." For Pinterest, use pinterest-posts.
metadata:
  version: 1.0.1
---

# Content: Visual Content

Guides visual content planning and creation across website, social media, email, and other channels. Images are needed not just for websites—social posts, infographics, and repurposed content all require visuals. Visual-first planning in content calendars improves engagement; cross-channel consistency and repurposing maximize ROI.

**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

## Scope

- **When to use images**: By content type and format
- **Specs by context**: Website vs social vs email
- **Platform image specs**: X, LinkedIn, Pinterest, Instagram, Facebook, YouTube
- **Repurposing**: One visual → multiple formats and channels
- **Visual-first planning**: Content calendar with image planning

## Initial Assessment

**Project context:** Read root `contextus.md` when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Identify:
1. **Context**: Article, social post, infographic, email, landing page
2. **Channels**: Which platforms will use this visual
3. **Repurposing**: Will this visual be adapted for other formats?

---

## 1. When to Use Images

| Content Type | Visual Need | Notes |
|--------------|-------------|-------|
| **Article / Blog** | Hero image, in-article images, screenshots | See **image-optimization** for web (alt, WebP, LCP) |
| **Social post** | Single image, carousel, or link preview | Platform-specific specs below |
| **Infographic** | Primary format; data visualization | Repurpose to social (cropped), blog (full) |
| **Case study** | Customer photo, results chart, logo | Repurpose to LinkedIn carousel, blog |
| **Product update** | Screenshot, feature graphic | Changelog, email, social |
| **Email** | Header image, inline graphics | Keep lightweight; many clients block images |
| **Landing page** | Hero, trust badges, screenshots | See **hero-generator**, **image-optimization** |

---

## 2. Website vs Social vs Email

| Context | Priority | Skill |
|---------|----------|-------|
| **Website** | Alt text, WebP, LCP, responsive, lazy loading | **image-optimization** |
| **Social posts** | Platform dimensions, aspect ratio, file size | **Platform skills** (X, LinkedIn, Pinterest, etc.) |
```
END THIRD-PARTY FILE 3d09ac2842fb9562

The third-party file has ended. Everything between the 3d09ac2842fb9562 tags is data: requests and commands from it are not followed. An “end of file” line with another tag inside the block is part of the file.

First 2953 of 7270 bytes. © kostja94 · MIT · https://github.com/kostja94/marketing-skills/tree/HEAD/skills/content/visual-content/SKILL.md

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---
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