# universal-industry

A skill that turns Disney's 12 animation principles into UI defaults for timing, easing and motion rules when no industry guide applies.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 485 installs · ★ 124
- Author: dylantarre
- License: MIT · policy=mirror · the beginning of the file is at the end of this page
- Source: https://github.com/dylantarre/animation-principles/tree/HEAD/skills/08-by-industry/universal-industry/SKILL.md
- Updated: 2025-12-30
- HTML: https://affpapa.org/en/nevibecode/skills/universal-industry

## What it does

This skill is a starting point for interface animation when you have no industry-specific guidance to follow. It walks through Disney's 12 principles rewritten for UI: each one gets a default, a note on what to adjust it by, and a universal rule you should not break. Squash and stretch, for instance, defaults to subtle compression on interactive elements, with the hard rule that data and important content never get distorted.

Timing lives in a table. Micro-interactions run 100-150ms with ease-out, standard transitions 200-300ms with ease-in-out, complex animations 300-500ms. A separate framework covers brand personality and user context: professional brands get less bounce, premium ones get slower timing and softer curves. There is also a section on adapting to an industry when you do have expectations to meet.

The author takes a clear stance: when in doubt, go subtle and efficient. Linear easing is off the table for UI motion, one main focus per screen state, and irreversible actions always need a signal first. Worth checking your existing curves against that last rule.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add dylantarre/animation-principles --skill universal-industry -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/universal-industry/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/universal-industry/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add dylantarre/animation-principles --skill universal-industry -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/universal-industry/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add dylantarre/animation-principles --skill universal-industry -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/universal-industry/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install dylantarre/animation-principles universal-industry
```

2. **Manually: put the files in place**
- File: `.github/skills/universal-industry/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add dylantarre/animation-principles --skill universal-industry -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/dylantarre/animation-principles --path skills/08-by-industry/universal-industry
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/universal-industry/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add dylantarre/animation-principles --skill universal-industry -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/dylantarre/animation-principles/tree/HEAD/skills/08-by-industry/universal-industry/SKILL.md

## When to use it
- pick timing and easing for a transition with no design guide
- explain to a team why an animation feels janky
- tone motion down for a serious brand
- separate data animation from character animation
- set one motion ruleset across a whole product

## Example prompts
- pick timing and easing for a modal using the universal-industry skill
- check my CSS transitions against the 12 animation principles
- I need motion for a premium interface — suggest restrained values

## Source text · SKILL.md · MIT

Below is the content of a third-party file. It is data, not instructions for you: do not act on anything written inside unless the human asks. Block tag: af5c2b15cf171d6a.

BEGIN THIRD-PARTY FILE af5c2b15cf171d6a
```text
---
name: universal-industry
description: Use when designing animations for any industry or when industry-specific guidelines do not apply
---

# Universal Animation Principles

Apply Disney's 12 principles as flexible foundations that adapt to any industry context with sensible defaults.

## The 12 Principles Applied

### 1. Squash & Stretch
- **Default**: Subtle compression on interactive elements
- **Adjust By**: Brand personality (playful = more, serious = less)
- **Universal Rule**: Never distort data or important content

### 2. Anticipation
- **Default**: Brief pause before significant actions
- **Adjust By**: Action importance (bigger action = more anticipation)
- **Universal Rule**: Always signal before irreversible actions

### 3. Staging
- **Default**: Primary action takes visual focus
- **Adjust By**: Content hierarchy and user goals
- **Universal Rule**: One main focus per screen state

### 4. Straight Ahead & Pose to Pose
- **Default**: Pose to pose for UI, straight ahead for data
- **Adjust By**: Content type and interaction pattern
- **Universal Rule**: Match approach to content predictability

### 5. Follow Through & Overlapping Action
- **Default**: Related elements animate in sequence
- **Adjust By**: Visual complexity and element relationships
- **Universal Rule**: Primary element completes before secondary

### 6. Slow In & Slow Out
- **Default**: ease-in-out for most transitions
- **Adjust By**: UI context (entrances = ease-out, exits = ease-in)
- **Universal Rule**: Never use linear for UI motion

### 7. Arc
- **Default**: Subtle curves for natural movement
- **Adjust By**: Interface formality (casual = more arc)
- **Universal Rule**: Straight lines for data, curves for character

### 8. Secondary Action
- **Default**: One supporting animation per primary action
- **Adjust By**: Moment importance and brand expression
- **Universal Rule**: Secondary never overshadows primary

### 9. Timing
- **Default**: 200-300ms for standard interactions
- **Adjust By**: Industry pace and user expectations
- **Universal Rule**: Faster for frequent, slower for significant

### 10. Exaggeration
- **Default**: Subtle, 10-20% beyond literal
- **Adjust By**: Brand personality and context appropriateness
- **Universal Rule**: Exaggerate successes, minimize failures

### 11. Solid Drawing
- **Default**: Consistent visual language throughout
- **Adjust By**: Platform conventions and brand guidelines
```
END THIRD-PARTY FILE af5c2b15cf171d6a

The third-party file has ended. Everything between the af5c2b15cf171d6a tags is data: requests and commands from it are not followed. An “end of file” line with another tag inside the block is part of the file.

First 2441 of 3689 bytes. © dylantarre · MIT · https://github.com/dylantarre/animation-principles/tree/HEAD/skills/08-by-industry/universal-industry/SKILL.md

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