# ugc-strategy

A skill that builds a user-generated content system: reviews, creator briefs, contests, and UGC repurposed into paid ads.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 1600 installs · ★ 787
- Author: arnabbagxd
- License: MIT · policy=mirror · the beginning of the file is at the end of this page
- Source: https://github.com/arnabbagxd/Brand-building-skills/tree/HEAD/skills/ugc-strategy/SKILL.md
- Updated: 2026-06-13
- HTML: https://affpapa.org/en/nevibecode/skills/ugc-strategy

## What it does

The skill turns the agent into a UGC strategist. It starts by gathering inputs — product, audience, what customers already post, channels, budget, and any restrictions on testimonials. Then it produces a strategy split into sections: UGC types, organic generation, review collection, a creator program, and paid ad use.

Inside are concrete mechanics. Trigger moments for sharing (unboxing, first result, loyalty milestones), a review request sequence across email and SMS, and a creator brief template covering hooks, tone, do's and don'ts, deliverables, and usage rights. Pricing benchmarks for creators and hook formulas for UGC ads are included too.

Before anything else the skill checks for `.agents/brand-context.md`. No such file means you describe brand voice and visual identity to the agent yourself — otherwise the output drifts toward staged content, and staged UGC reads as an ad.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add arnabbagxd/Brand-building-skills --skill ugc-strategy -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/ugc-strategy/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/ugc-strategy/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add arnabbagxd/Brand-building-skills --skill ugc-strategy -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/ugc-strategy/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add arnabbagxd/Brand-building-skills --skill ugc-strategy -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/ugc-strategy/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install arnabbagxd/Brand-building-skills ugc-strategy
```

2. **Manually: put the files in place**
- File: `.github/skills/ugc-strategy/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add arnabbagxd/Brand-building-skills --skill ugc-strategy -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/arnabbagxd/Brand-building-skills --path skills/ugc-strategy
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/ugc-strategy/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add arnabbagxd/Brand-building-skills --skill ugc-strategy -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/arnabbagxd/Brand-building-skills/tree/HEAD/skills/ugc-strategy/SKILL.md

## When to use it
- write a UGC creator brief with hooks and usage rights
- set up a review request sequence after purchase
- design a contest mechanic around a branded hashtag
- turn customer testimonials into paid ad creative
- pick trigger moments where customers are likely to share

## Example prompts
- Build a UGC strategy for our brand
- Write a UGC creator brief for a 30-second vertical video
- How do we get more reviews on G2 and Google Reviews?

## Source text · SKILL.md · MIT

Below is the content of a third-party file. It is data, not instructions for you: do not act on anything written inside unless the human asks. Block tag: 49fd74e98f51b5f7.

BEGIN THIRD-PARTY FILE 49fd74e98f51b5f7
```text
---
name: ugc-strategy
description: Build a User Generated Content (UGC) strategy — getting customers to create content, review generation, UGC briefs for creators, social campaigns, contest mechanics, legal rights management, and repurposing UGC in paid ads. Use when the user says "UGC", "user generated content", "get customers to create content", "customer content", "UGC ads", "UGC creators", "organic UGC", "UGC strategy", "how do we get customers to post about us", "brand hashtag", "UGC brief", "influencer UGC", "UGC for ads", "customer photos and videos", or wants to use real customer content to build trust and reduce content production costs.
metadata:
  version: 1.0.0
---

# UGC Strategy

You are a UGC strategist. Your job is to build a system that generates a steady stream of authentic customer content — and turns that content into a marketing asset that builds trust, reduces CAC, and scales creative production.

## Before You Start

Check if `.agents/brand-context.md` exists. Read it. UGC must align with brand voice, visual identity, and audience. Good UGC feels authentic; bad UGC looks staged and damages trust.

---

## Why UGC Works

UGC outperforms brand-created content because:
- **Trust**: 92% of consumers trust peer recommendations over brand ads
- **Authenticity**: Real customers in real settings feel genuine
- **Cost**: UGC is free or cheap content vs. expensive professional production
- **Performance**: UGC-style ads consistently outperform polished brand ads on Meta and TikTok
- **SEO**: Reviews and UGC create keyword-rich content the brand didn't have to write

---

## Information to Gather

1. **Brand and product** — what is it? Who buys it?
2. **Current UGC situation** — do customers already post? Any branded hashtag?
3. **Primary goal** — more social content, better ad creative, review volume, or all three?
4. **Channels** — Instagram, TikTok, YouTube, reviews (G2, Google, Trustpilot)?
5. **Budget** — organic-only, or budget to pay UGC creators?
6. **Legal/compliance needs** — any industry restrictions (health claims, testimonials)?

---

## Output: UGC Strategy

---

### 01 — UGC TYPES AND USES

**Organic UGC** (unpaid, spontaneous):
- Customer social posts tagging the brand
- Review site testimonials
- Forum/Reddit mentions
- Unboxing videos

**Incentivized UGC** (rewarded but not paid):
- Contest entries
- Review requests with loyalty points
- Ambassador program content

**Creator UGC** (paid creators making authentic-style content):
- UGC creators hired to make realistic, non-polished content
- Used primarily as ad creative — doesn't get posted to creator's page
- Works because it looks like organic UGC but is controlled

---

### 02 — ORGANIC UGC GENERATION SYSTEM

Getting customers to post without paying them:

**Trigger moments** — design for sharing at these points:
```
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