# ugc-ad-scripts

Turn a product brief and audience details into short-form UGC ad scripts. Use it for creator, founder, employee, or customer-led video concepts.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 19400 installs · ★ 2
- Author: Maya-Beth Finotti
- License: MIT · policy=mirror · the beginning of the file is at the end of this page
- Source: https://github.com/mbfinotti/advertising-skills/tree/HEAD/skills/ugc-ad-scripts/SKILL.md
- Updated: 2026-09-14
- HTML: https://affpapa.org/en/nevibecode/skills/ugc-ad-scripts

## What it does

The skill starts by asking about the product, offer, audience, placement, runtime, and performer. It can build script evidence from reviews, ad comments, support tickets, or sales-call notes, then draw on customers’ own wording. Get consent before putting a named support customer’s words into a script.

For each concept, it drafts a hook, body, CTA, hook alternatives, and shoot notes. Each hook pairs a spoken line with on-screen copy and an opening visual; the body stays fixed across those alternatives. If there is no customer evidence, it works from the brief and labels each script `UNVALIDATED - voice-of-customer not sourced`. It doesn’t produce or edit video, or score existing hooks.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add mbfinotti/advertising-skills --skill ugc-ad-scripts -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/ugc-ad-scripts/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/ugc-ad-scripts/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add mbfinotti/advertising-skills --skill ugc-ad-scripts -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/ugc-ad-scripts/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add mbfinotti/advertising-skills --skill ugc-ad-scripts -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/ugc-ad-scripts/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install mbfinotti/advertising-skills ugc-ad-scripts
```

2. **Manually: put the files in place**
- File: `.github/skills/ugc-ad-scripts/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add mbfinotti/advertising-skills --skill ugc-ad-scripts -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/mbfinotti/advertising-skills --path skills/ugc-ad-scripts
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/ugc-ad-scripts/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add mbfinotti/advertising-skills --skill ugc-ad-scripts -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/mbfinotti/advertising-skills/tree/HEAD/skills/ugc-ad-scripts/SKILL.md

## When to use it
- draft a UGC video script from a product brief
- generate alternate openings for one ad concept
- pair spoken hooks with on-screen text and opening visuals
- write CTA alternatives for a script
- shape customer review language into an ad script

## Example prompts
- Write a short UGC ad script from this brief, and ask about details the brief leaves open.
- Draft several opening hooks for a founder-led video while keeping the body unchanged.
- Use these customer reviews as evidence for a script; don’t add claims they don’t support.

## Source text · SKILL.md · MIT

Below is the content of a third-party file. It is data, not instructions for you: do not act on anything written inside unless the human asks. Block tag: 5c9be440f77d5d25.

BEGIN THIRD-PARTY FILE 5c9be440f77d5d25
```text
---
name: ugc-ad-scripts
description: "Turn a product brief and target audience into UGC-style short-form video ad scripts a creator can film - hook, body, CTA - with 3-5 hook variants per concept written as spoken line plus on-screen text plus opening visual, with delivery notes and disclosure lines. Use whenever the user asks for a UGC ad or creator script, a short-form vertical video ad script, a founder-led video, employee-generated content, or a customer testimonial video script - even if they never say 'UGC'. Covers B2C creator scripts and B2B formats. Do NOT use to score existing hooks (mbfinotti/advertising-skills@ad-hook-analyzer), to write static ad copy (mbfinotti/advertising-skills@ad-copy-variants), or to brief a designer (mbfinotti/advertising-skills@ad-creative-brief)."
license: MIT
metadata:
  author: Maya-Beth Finotti
  version: "1.2.3"
---

# UGC Scripts

Turn a product brief and target audience into UGC-style short-form video ad scripts a creator can film: hook, body, CTA, 3-5 hook variants per concept, and the delivery notes needed to shoot.

The strategist writes the script; the creator performs it; the editor assembles it - "You're not paying the creator to be the creative strategist" (Savannah Sanchez, The Social Savannah). Roles stay separate; combining them is the most-cited cause of mediocre output.

## Scope

Out of scope - hand off instead of doing it here:

- Video production, casting, sourcing creators, editing, post-production. Hard out.
- Scoring or ranking existing hooks/transcripts → `mbfinotti/advertising-skills@ad-hook-analyzer`.
- Static ad copy A/B variants (headline/body/CTA text for feed and search ads) → `mbfinotti/advertising-skills@ad-copy-variants`.
- Full campaign creative brief (messaging pillars, visual guidelines, brand do/don'ts) → `mbfinotti/advertising-skills@ad-creative-brief`. This skill writes the script itself and only the delivery notes needed to shoot it.
- Deciding when an ad is worn out → `mbfinotti/advertising-skills@ad-creative-fatigue`.
- Designing the test matrix and sample sizes for the variants → `mbfinotti/advertising-skills@ad-creative-test-plan`.

## Interview

Ask one question per message. Offer multiple-choice options where possible. Skip anything the user's brief already answers.

1. Product - what is it, and what does it actually do?
2. Offer - free trial, discount code, demo, waitlist, direct purchase?
3. Audience - who, and what awareness stage: unaware / problem-aware / solution-aware / product-aware?
4. B2B or B2C?
5. Platform and placement - short-form vertical feed, stories, professional-network feed, video pre-roll?
6. Target duration - default 15-25 seconds, the strongest-cited band for paid social.
7. Performer - real customer, paid creator, founder, employee, or a concept test with nobody cast yet?
```
END THIRD-PARTY FILE 5c9be440f77d5d25

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