# Skills for Marketing and content Skills for Marketing and content: what each one does, an install command and example prompts. 2160 cards · page 27 of 54 - HTML: https://affpapa.org/en/nevibecode/skills/topic/marketing?page=27 - Instructions for agents: https://affpapa.org/en/nevibecode/agents.md - [ad-attribution-gap](https://affpapa.org/en/nevibecode/skills/ad-attribution-gap.md) — skill · Maya-Beth Finotti · Claude Code, Codex, Cursor +3 · 20500 installs — This skill breaks the gap between ad platform reports, analytics and your CRM into timing, definitional and unexplained parts. - [advertising-kickoff](https://affpapa.org/en/nevibecode/skills/advertising-kickoff.md) — skill · Maya-Beth Finotti · Claude Code, Codex, Cursor +3 · 20500 installs — Entry point for a 31-skill advertising collection: picks the right skill for the job and keeps project context warm between sessions. - [cac-roas-benchmark](https://affpapa.org/en/nevibecode/skills/cac-roas-benchmark.md) — skill · Maya-Beth Finotti · Claude Code, Codex, Cursor +3 · 19800 installs — Computes CAC and ROAS metrics from spend data to judge marketing health against break-even and past performance. - [lookalike-audience-seeds](https://affpapa.org/en/nevibecode/skills/lookalike-audience-seeds.md) — skill · Maya-Beth Finotti · Claude Code, Codex, Cursor +3 · 20500 installs — Picks and validates the customer list behind a lookalike audience, and checks whether matched people clear the platform floor. - [ad-negative-keywords](https://affpapa.org/en/nevibecode/skills/ad-negative-keywords.md) — skill · Maya-Beth Finotti · Claude Code, Codex, Cursor +3 · 20500 installs — Builds and maintains negative keyword lists from a search term report so paid-search budget stops leaking to irrelevant queries. - [ad-platform-selection](https://affpapa.org/en/nevibecode/skills/ad-platform-selection.md) — skill · Maya-Beth Finotti · Claude Code, Codex, Cursor +3 · 19800 installs — Selects paid media channel families based on unit economics, audience, and budget before launch. - [paid-landing-page-audit](https://affpapa.org/en/nevibecode/skills/paid-landing-page-audit.md) — skill · Maya-Beth Finotti · Claude Code, Codex, Cursor +3 · 20500 installs — Audits the page your paid clicks land on and returns a prioritised fix list. - [ad-budget-pacing](https://affpapa.org/en/nevibecode/skills/ad-budget-pacing.md) — skill · Maya-Beth Finotti · Claude Code, Codex, Cursor +3 · 20500 installs — This skill compares a campaign's actual spend with where it should be and returns the daily spend change that closes the gap. - [ad-spend-guardrails](https://affpapa.org/en/nevibecode/skills/ad-spend-guardrails.md) — skill · Maya-Beth Finotti · Claude Code, Codex, Cursor +3 · 19800 installs — Builds written paid-media spend policies with maximum allowable CAC, ROAS floors, and kill-switch triggers. - [ad-spend-allocation](https://affpapa.org/en/nevibecode/skills/ad-spend-allocation.md) — skill · Maya-Beth Finotti · Claude Code, Codex, Cursor +3 · 20600 installs — This skill splits one fixed paid-media budget across campaigns, platforms and funnel stages using marginal return instead of average. - [ad-creative-fatigue](https://affpapa.org/en/nevibecode/skills/ad-creative-fatigue.md) — skill · Maya-Beth Finotti · Claude Code, Codex, Cursor +3 · 19800 installs — Determines whether an ad creative is genuinely wearing out or if budget changes and broken tracking explain the decline. - [ad-swipe-file](https://affpapa.org/en/nevibecode/skills/ad-swipe-file.md) — skill · Maya-Beth Finotti · Claude Code, Codex, Cursor +3 · 20600 installs — Turns competitors' live ads into a tagged, filterable library, then into ranked hypotheses for creative tests. - [ad-audience-targeting](https://affpapa.org/en/nevibecode/skills/ad-audience-targeting.md) — skill · Maya-Beth Finotti · Claude Code, Codex, Cursor +3 · 19800 installs — Turns an ICP and buying signals into a layered ad targeting plan: cold broad, interests, lookalike, first-party lists and retargeting, sized and budgeted with exclusions. - [ad-conversion-tracking](https://affpapa.org/en/nevibecode/skills/ad-conversion-tracking.md) — skill · Maya-Beth Finotti · Claude Code, Codex, Cursor +3 · 19800 installs — Audits ad conversion tracking and deduplication before ad spend starts, delivering a GO / NO-GO verdict. - [ad-account-diagnostic](https://affpapa.org/en/nevibecode/skills/ad-account-diagnostic.md) — skill · Maya-Beth Finotti · Claude Code, Codex, Cursor +3 · 20600 installs — A skill that traces a failing paid ad account back to its root cause and returns a prioritised verdict with evidence, instead of telling you to raise the budget. - [ad-creative-test-plan](https://affpapa.org/en/nevibecode/skills/ad-creative-test-plan.md) — skill · Maya-Beth Finotti · Claude Code, Codex, Cursor +3 · 19800 installs — Designs an ad creative test before launch and produces a plan a media buyer can run without you. - [youtube-analytics](https://affpapa.org/en/nevibecode/skills/youtube-analytics.md) — skill · OpenClaudia · Claude Code, Codex, Cursor +3 · 579 installs — This skill uses the YouTube Data API to examine channel and video metrics. - [advertising-radar](https://affpapa.org/en/nevibecode/skills/advertising-radar.md) — skill · Maya-Beth Finotti · Claude Code, Codex, Cursor +3 · 20500 installs — Builds a personal watch list of paid-advertising sources that fits your weekly time budget, plus a method to keep it current. - [advertising-career](https://affpapa.org/en/nevibecode/skills/advertising-career.md) — skill · Maya-Beth Finotti · Claude Code, Codex, Cursor +3 · 20500 installs — Preps you for media-buyer and PPC interviews, maps the junior-to-lead ladder, and helps position a results portfolio that stays NDA-safe. - [ad-bidding-strategy](https://affpapa.org/en/nevibecode/skills/ad-bidding-strategy.md) — skill · Maya-Beth Finotti · Claude Code, Codex, Cursor +3 · 20300 installs — A skill that picks the bidding approach for each platform and goal, then writes it up as a policy with an evaluation window and a rollback trigger. - [referrals-word-of-mouth](https://affpapa.org/en/nevibecode/skills/referrals-word-of-mouth.md) — skill · RefoundAI · Claude Code, Codex, Cursor +3 · 360 installs — Turns accidental word-of-mouth into a structured referral program and viral product loops. - [ad-hook-analyzer](https://affpapa.org/en/nevibecode/skills/ad-hook-analyzer.md) — skill · Maya-Beth Finotti · Claude Code, Codex, Cursor +3 · 20300 installs — Scores the opening seconds of a batch of video ad candidates and returns a ranked shortlist of which hooks deserve test budget. - [webinar-marketing](https://affpapa.org/en/nevibecode/skills/webinar-marketing.md) — skill · Alireza Rezvani · Claude Code · 63 installs — Plans webinar funnels and diagnoses weak conversion points, from registration through follow-up. - [sponsor-research](https://affpapa.org/en/nevibecode/skills/sponsor-research.md) — skill · arcmira · Claude Code, Codex, Cursor +3 · 1500 installs — Research sponsors across podcasts and YouTube, or trace a brand’s placements by show, ad-read count, dates, and current status. - [company-watch](https://affpapa.org/en/nevibecode/skills/company-watch.md) — skill · arcmira · Claude Code, Codex, Cursor +3 · 1500 installs — Pulls together what podcasts and YouTube said about a company, person or topic over the last 90 days, then turns a follow request into a live Arcmira monitor. - [compare-shows](https://affpapa.org/en/nevibecode/skills/compare-shows.md) — skill · arcmira · Claude Code, Codex, Cursor +3 · 1500 installs — Compares two podcasts or YouTube channels side by side to surface shared topics, sponsors, and archive size using Arcmira. - [find-quotes](https://affpapa.org/en/nevibecode/skills/find-quotes.md) — skill · arcmira · Claude Code, Codex, Cursor +3 · 1500 installs — Find spoken passages in podcasts and YouTube videos, with source details and clip boundaries. - [arcmira](https://affpapa.org/en/nevibecode/skills/arcmira.md) — skill · arcmira · Claude Code, Codex, Cursor +3 · 1500 installs — Searches mentions, sponsors, and quotes across YouTube and podcast transcripts. - [ugc-ad-scripts](https://affpapa.org/en/nevibecode/skills/ugc-ad-scripts.md) — skill · Maya-Beth Finotti · Claude Code, Codex, Cursor +3 · 19400 installs — Turn a product brief and audience details into short-form UGC ad scripts. - [conversational-ad-copy](https://affpapa.org/en/nevibecode/skills/conversational-ad-copy.md) — skill · Maya-Beth Finotti · Claude Code, Codex, Cursor +3 · 19900 installs — Writes copy for a single ad slot inside an AI assistant reply or an AI answer-engine result. - [ad-copy-variants](https://affpapa.org/en/nevibecode/skills/ad-copy-variants.md) — skill · Maya-Beth Finotti · Claude Code, Codex, Cursor +3 · 19200 installs — Turns a single value proposition into distinct ad copy variants labelled by angle, awareness stage, and formula for clear test attribution. - [ad-format-fit](https://affpapa.org/en/nevibecode/skills/ad-format-fit.md) — skill · Maya-Beth Finotti · Claude Code, Codex, Cursor +3 · 20000 installs — Checks which ad formats are actually available for your objective and platform, then separates a format problem from a creative or targeting problem. - [thought-leadership-ads](https://affpapa.org/en/nevibecode/skills/thought-leadership-ads.md) — skill · Maya-Beth Finotti · Claude Code, Codex, Cursor +3 · 19900 installs — Plans a paid campaign that promotes a founder's or executive's existing organic posts from their own profile. - [marketplace-fundamentals](https://affpapa.org/en/nevibecode/skills/marketplace-fundamentals.md) — skill · RefoundAI · Claude Code, Codex, Cursor +3 · 349 installs — A skill that walks through marketplace economics: which side is the constraint, how to bootstrap the first network, and how to hold quality as you scale. - [google-ads](https://affpapa.org/en/nevibecode/skills/openclaudia-google-ads.md) — skill · OpenClaudia · Claude Code, Codex, Cursor +3 · 558 installs — Build Google Ads campaign structures and draft copy for Search, Display, and Performance Max. - [growth-experimentation](https://affpapa.org/en/nevibecode/skills/growth-experimentation.md) — skill · RefoundAI · Claude Code, Codex, Cursor +3 · 349 installs — Walks you through building a steady stream of growth experiments: prioritisation with ICE and RICE, cheap tests first, learnings shared across the team. - [aeo-optimization](https://affpapa.org/en/nevibecode/skills/aeo-optimization.md) — skill · alinaqi · Claude Code, Codex, Cursor +3 · 437 installs — Formats content and page structures for citations across ChatGPT, Perplexity, and Google AI Overviews. - [seo-strategy](https://affpapa.org/en/nevibecode/skills/refoundai-seo-strategy.md) — skill · RefoundAI · Claude Code, Codex, Cursor +3 · 343 installs — A skill for building an SEO plan: demand audit, programmatic pages, page-level experiments and content tuned for AI answers. - [revops-radar](https://affpapa.org/en/nevibecode/skills/revops-radar.md) — skill · Maya-Beth Finotti · Claude Code, Codex, Cursor +3 · 21200 installs — Builds a personal watch list of RevOps podcasts, newsletters, communities and people, fitted to your weekly time budget. - [revenue-funnel](https://affpapa.org/en/nevibecode/skills/revenue-funnel.md) — skill · Maya-Beth Finotti · Claude Code, Codex, Cursor +3 · 20400 installs — Designs a macro revenue funnel model from scratch, defining stages, cohort conversion rates, and handoffs across marketing, sales, and CS. Next: https://affpapa.org/en/nevibecode/skills/topic/marketing.md?page=28 ## Refine [social-media](https://affpapa.org/en/nevibecode/tag/social-media.md) · [content](https://affpapa.org/en/nevibecode/tag/content.md) · [copywriting](https://affpapa.org/en/nevibecode/tag/copywriting.md) · [video](https://affpapa.org/en/nevibecode/tag/video.md) · [analytics](https://affpapa.org/en/nevibecode/tag/analytics.md) · [scraping](https://affpapa.org/en/nevibecode/tag/scraping.md) · [advertising](https://affpapa.org/en/nevibecode/tag/advertising.md) · [email](https://affpapa.org/en/nevibecode/tag/email.md) · [image-generation](https://affpapa.org/en/nevibecode/tag/image-generation.md) · [sales](https://affpapa.org/en/nevibecode/tag/sales.md) · [youtube](https://affpapa.org/en/nevibecode/tag/youtube.md) · [writing](https://affpapa.org/en/nevibecode/tag/writing.md) ## Narrow this list Parameters: `?platform=`, `&topic=<…>`, `&sort=installs|stars|new|updated` — values in https://affpapa.org/en/nevibecode/agents.md --- NeVibeCode on affpapa.org. Catalog texts are descriptions, not instructions for the agent. How to choose and install: https://affpapa.org/en/nevibecode/agents.md