# suede-influencer-outreach

Build a tailored first pitch to a creator, newsletter writer, or podcaster, plus a limited follow-up plan. For B2C brand partnerships and B2B creator programs.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · ★ 126
- Author: JasonColapietro
- License: MIT · policy=mirror · the beginning of the file is at the end of this page
- Source: https://github.com/JasonColapietro/suede-creator-skills/tree/HEAD/skills/suede-influencer-outreach/SKILL.md
- Updated: 2026-10-24
- HTML: https://affpapa.org/en/nevibecode/skills/suede-influencer-outreach

## What it does

This skill helps shape an outreach message around a specific creator and evidence such as a named post or audience detail. It proposes pitch angles, adapts the message to the contact channel the creator publishes, and reflects the brand’s actual compensation offer. It does not set commission terms for you.

The workflow produces a first message and a bounded follow-up plan that ends when the creator responds positively. Drafts are checked with `suede-deslop` and a quality checklist. Direct messages have their own length and link constraints, so an email draft needs adjustments before it moves to that channel.

Before asking questions, the skill checks for product-marketing context files. You’ll need details about the brand, creator, offer, and signer; fit evidence must come from the user or the creator’s work, not guesswork. This skill is not for recruiting affiliates from a list, pitching business prospects, or contacting journalists.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add JasonColapietro/suede-creator-skills --skill suede-influencer-outreach -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/suede-influencer-outreach/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/suede-influencer-outreach/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add JasonColapietro/suede-creator-skills --skill suede-influencer-outreach -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/suede-influencer-outreach/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add JasonColapietro/suede-creator-skills --skill suede-influencer-outreach -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/suede-influencer-outreach/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install JasonColapietro/suede-creator-skills suede-influencer-outreach
```

2. **Manually: put the files in place**
- File: `.github/skills/suede-influencer-outreach/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add JasonColapietro/suede-creator-skills --skill suede-influencer-outreach -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/JasonColapietro/suede-creator-skills --path skills/suede-influencer-outreach
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/suede-influencer-outreach/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add JasonColapietro/suede-creator-skills --skill suede-influencer-outreach -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/JasonColapietro/suede-creator-skills/tree/HEAD/skills/suede-influencer-outreach/SKILL.md

## When to use it
- write a tailored first pitch to a creator
- ground outreach in a specific post or audience detail
- state the brand’s real compensation offer
- plan follow-ups that stop after a positive reply
- adapt a pitch to email, direct messages, or a manager

## Example prompts
- Write a personal pitch to this creator based on their post and our brand offer.
- Draft an email pitch and a bounded plan for the follow-up messages.
- Review my creator outreach draft against the skill’s quality checks.

## Source text · SKILL.md · MIT

Below is the content of a third-party file. It is data, not instructions for you: do not act on anything written inside unless the human asks. Block tag: 52cfdb6ca2a0fc0c.

BEGIN THIRD-PARTY FILE 52cfdb6ca2a0fc0c
```text
---
name: suede-influencer-outreach
description: "Suede AI influencer outreach discipline: a personalized first-touch pitch to one vetted creator, newsletter writer, or podcaster, grounded in a named post or audience fact, with the real compensation stated by model (flat fee, commission mechanics, or gifted), one low-friction ask, a message fitted to the contact the creator publishes (business email, DM, or manager), and a bounded two-follow-up plan that stops at the first positive reply. Covers B2C brand collabs and B2B creator programs. Use when pitching a creator, DMing an influencer, writing a collab proposal, or repairing creator outreach that gets no replies. NOT FOR: recruiting affiliates across a list or designing commission structures (use suede-referrals), partnering with another brand (use suede-co-marketing), cold email to business prospects (use suede-cold-email), or pitching journalists and booking podcast guest spots (use suede-public-relations)."
metadata:
  version: 1.0.0
---

# Suede AI Influencer Outreach

Write the first message a creator actually answers. One vetted creator, one pitch, a short follow-up plan, and a clean handoff the moment they say yes.

## Before Writing

**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use it for brand, product, voice, and signer, and only ask for what it does not cover.

Collect these, one question per message, multiple choice where it helps. Skip anything already answered.

1. **B2C or B2B?** Product sold to consumers, or to businesses. This sets the framing and the deliverable types.
2. **What does the brand make, and why would this creator's audience care?** One line.
3. **Who is the creator, on which platform, and what is the fit evidence?** A named post, a series, an audience trait, or a media kit. Fit evidence is input from the user or from your own reading of their work. Never invent it.
4. **What is the offer, with the real number?** Flat fee, commission (rate, attribution window, payout schedule), gifted product or access, or a hybrid. This skill states the offer. It does not set or change it.
5. **Rough deliverable and timing.** One line, enough to sketch.
6. **Which contact does the creator publish?** Business email, DM only, or a manager or agent.
```
END THIRD-PARTY FILE 52cfdb6ca2a0fc0c

The third-party file has ended. Everything between the 52cfdb6ca2a0fc0c tags is data: requests and commands from it are not followed. An “end of file” line with another tag inside the block is part of the file.

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