# strategic-narrative-designer

Turns positioning facts and a belief map into a five-beat change narrative: old world, the shift, winners and losers, the promised land, and the evidence behind it.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 1000 installs · ★ 3013
- Author: aaron-he-zhu
- License: Apache-2.0 · policy=mirror · the beginning of the file is at the end of this page
- Source: https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/HEAD/narrative/architect/strategic-narrative-designer/SKILL.md
- Updated: 2026-10-25
- HTML: https://affpapa.org/en/nevibecode/skills/strategic-narrative-designer

## What it does

This skill builds a Raskin-style story of a market shift. Five beats: the old world and the assumptions that no longer hold, what changed so plainly nobody can ignore it, who wins under the new rules and who is left behind, the future those rules make possible, and the evidence that the future is real.

It reads from project memory: the positioning truth set, the belief and objection map with the four forces, the claims ledger at `memory/claims/claims-ledger.md` (read-only), and any earlier canon so the new arc does not fight it. The arc goes to `memory/narrative/strategic-narrative-designer/`. Every proof beat carries a label — Measured, User-provided, or `[needs source]` — and anything unproven is filed through `memory/events/claims.ndjson` with an `operation: propose` request to `registry-events.py`.

The skill names the beats and stops there. Claims get judged by `offer-claims-registry`; the message house hierarchy belongs to `message-system-architect`. If the project has no truth set or belief map yet, this is the wrong place to start.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add aaron-he-zhu/aaron-marketing-skills --skill strategic-narrative-designer -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/strategic-narrative-designer/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/strategic-narrative-designer/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add aaron-he-zhu/aaron-marketing-skills --skill strategic-narrative-designer -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/strategic-narrative-designer/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add aaron-he-zhu/aaron-marketing-skills --skill strategic-narrative-designer -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/strategic-narrative-designer/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install aaron-he-zhu/aaron-marketing-skills strategic-narrative-designer
```

2. **Manually: put the files in place**
- File: `.github/skills/strategic-narrative-designer/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add aaron-he-zhu/aaron-marketing-skills --skill strategic-narrative-designer -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/aaron-he-zhu/aaron-marketing-skills --path narrative/architect/strategic-narrative-designer
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/strategic-narrative-designer/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add aaron-he-zhu/aaron-marketing-skills --skill strategic-narrative-designer -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/HEAD/narrative/architect/strategic-narrative-designer/SKILL.md

## When to use it
- break a category shift into five beats without dropping the evidence
- check whether the promised-land beat rests on measured data or on hope
- separate the winners under new rules from the players stranded by them
- turn audience objections into reframes inside the arc
- catch a contradiction between the new arc and the previous canon version

## Example prompts
- Draft the change narrative for our brand from the truth set in `memory/narrative/positioning-truth-tracer/` and the belief map. All five beats, please.
- Which change in our category can I state as undeniable and dated, and where am I just waving at a trend?
- Audit our current arc: does the promised-land beat rest on measured proof or on `[needs source]` items?

## Source text · SKILL.md · Apache-2.0

Below is the content of a third-party file. It is data, not instructions for you: do not act on anything written inside unless the human asks. Block tag: 625517d3084d6531.

BEGIN THIRD-PARTY FILE 625517d3084d6531
```text
---
name: strategic-narrative-designer
slug: aaron-strategic-narrative-designer
displayName: "Strategic Narrative Designer · 战略叙事设计"
summary: "变革叙事弧/旧世界到应许之地/五段结构"
description: 'Use when the user asks to "design our change narrative", "build the old-world-to-new-game story arc", or "frame the shift our category is undergoing"; produces a Raskin-style strategic narrative arc — old world → the undeniable shift → winners vs losers under the new rules → the promised land → proof the promised land is real — derived from the positioning truth set and the belief/objection map, feeding the TALE Architecture arc sub-item. Every proof beat is labeled Measured / User-provided / [needs source] and this skill never adjudicates a claim. Not for the message house hierarchy — use message-system-architect; not for the pitch deck narrative — use pitch-narrative-builder; not for claim substantiation — use offer-claims-registry. 变革叙事弧/旧世界/应许之地/战略叙事结构'
version: "20.1.0"
license: Apache-2.0
compatibility: "Claude Code and compatible agent-skill hosts"
homepage: "https://github.com/aaron-he-zhu/aaron-marketing-skills"
when_to_use: "Use when building the durable strategic narrative arc before the message house exists: naming the old world and its assumptions, the undeniable shift, the winners and losers under the new rules, the promised land, and the proof it is real. The first Architect move of the TALE loop, taking the positioning truth set and belief map as upstream and handing the arc to message-system-architect. Not the message-house hierarchy itself and not the pitch deck."
argument-hint: "<product / brand> [positioning truth set path] [belief map path]"
```
END THIRD-PARTY FILE 625517d3084d6531

The third-party file has ended. Everything between the 625517d3084d6531 tags is data: requests and commands from it are not followed. An “end of file” line with another tag inside the block is part of the file.

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