# linkedin-growth

A personal-profile growth playbook for LinkedIn based on the LADDER framework. It plans weekly publishing cadences, shapes profile positioning, and drafts strategic comments.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 622 installs · ★ 199
- Author: social-media-skills
- License: MIT · policy=mirror · the beginning of the file is at the end of this page
- Source: https://github.com/social-media-skills/skills/tree/HEAD/skills/linkedin-growth/SKILL.md
- Updated: 2026-10-15
- HTML: https://affpapa.org/en/nevibecode/skills/social-media-skills-linkedin-growth

## What it does

The skill establishes an operating model for personal LinkedIn profiles. It treats the profile as a landing page and plans 3 to 5 weekly posts, capped at one per day. The playbook prioritises reader dwell time and discussion within the initial 60–90 minute window. External links go straight into the first comment to prevent distribution suppression.

The framework references `brand-profile` and `voice-builder` context files before writing. The agent drafts post copy, outreach notes, and opening direct messages. Post queues run through WoopSocial, while follower growth and SSI tracking rely on native LinkedIn analytics.

All live engagement stays strictly manual: running automated commenting or connection tools triggers account restriction hazards.

## Requirements
- Works with: LinkedIn

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add social-media-skills/skills --skill linkedin-growth -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/linkedin-growth/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/linkedin-growth/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add social-media-skills/skills --skill linkedin-growth -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/linkedin-growth/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add social-media-skills/skills --skill linkedin-growth -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/linkedin-growth/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install social-media-skills/skills linkedin-growth
```

2. **Manually: put the files in place**
- File: `.github/skills/linkedin-growth/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add social-media-skills/skills --skill linkedin-growth -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/social-media-skills/skills --path skills/linkedin-growth
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/linkedin-growth/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add social-media-skills/skills --skill linkedin-growth -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/social-media-skills/skills/tree/HEAD/skills/linkedin-growth/SKILL.md

## When to use it
- turn a personal profile into a converting landing page
- schedule 3–5 weekly posts structured to increase dwell time
- draft 5–10 substantive comments daily for niche target profiles
- set an engagement workflow for the golden-hour post window

## Example prompts
- Audit my profile using the LADDER framework and rewrite the About section
- Draft five thoughtful comments for target creators in my niche
- Build a weekly content schedule with external links placed in the first comment

## Source text · SKILL.md · MIT

Below is the content of a third-party file. It is data, not instructions for you: do not act on anything written inside unless the human asks. Block tag: aa0d80eca1aaa1bc.

BEGIN THIRD-PARTY FILE aa0d80eca1aaa1bc
```text
---
name: linkedin-growth
description: >-
  The LinkedIn personal-profile growth playbook for 2026. Use when someone wants to "grow on
  LinkedIn," "get more LinkedIn followers/reach," "a LinkedIn strategy," "how the LinkedIn algorithm
  works," or how to use commenting/newsletters/video/connections to grow. Dwell time + early
  meaningful comments are the engine, personal profiles massively out-reach company pages, links go
  in the first comment, and strategic commenting on target accounts is the cheapest reach on the
  platform. Uses the LADDER framework. Reads brand-profile + voice-builder first. The agent drafts
  posts + comment copy and designs the system; a human does the live commenting/connecting/DMs;
  WoopSocial schedules posts; metrics come from native LinkedIn analytics (SSI as a directional
  check); nothing is fabricated. Single-post craft → linkedin-post-writer; company page →
  linkedin-company-pages.
version: 1.0.0
---

# linkedin-growth

The **LinkedIn personal-profile growth engine** — the profile as a landing page, what to post and how
often, strategic commenting on target accounts, the golden hour, newsletters/video, and connections
vs followers. The agent drafts posts + comment copy and designs the system; a human does the live
commenting/connecting; **scheduling-and-queue → WoopSocial** publishes the posts. Complements
**linkedin-post-writer** (the single-post craft) and **linkedin-company-pages** (the page).

## The POV: dwell + comments, on a personal profile
LinkedIn's algorithm rewards **dwell time** (people actually reading) and **early, meaningful
comments** — likes barely move distribution, and engagement bait is down-ranked. The feed is
structurally tilted to **people, not logos** (personal profiles get ~65% of feed allocation; pages
~1–5%), external **links in the body suppress reach** (put them in the first comment), and posts now
have a **long shelf life** via suggested feeds — a good post travels for days or weeks. The cheapest
growth lever isn't posting more: it's **thoughtful comments on bigger accounts in your niche**, which
put your name in front of their audience daily. And in a feed where ~half the long posts are
AI-written, **a specific, lived, first-person POV is the differentiator** — not volume.

## Read these first
1. **brand-profile** — positioning, audience, non-negotiables.
2. **voice-builder** — so posts and comments sound like one credible human.

## The framework: LADDER
(Depth: `references/the-ladder-framework.md`.)
- **L — Landing-page profile:** headline = value proposition (not job title); About opens with the
  3 visible lines; Featured = the CTA; Follow-primary once inbound outpaces outbound. Every post's
  job ends at a profile visit — the profile converts it. → **profile-optimization**.
```
END THIRD-PARTY FILE aa0d80eca1aaa1bc

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First 2823 of 7494 bytes. © social-media-skills · MIT · https://github.com/social-media-skills/skills/tree/HEAD/skills/linkedin-growth/SKILL.md

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---
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