# social-engine

Runs organic testing on LinkedIn and X by mining customer complaints, drafting batches of founder-led hooks, and vetting top posts for ads.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · ★ 111
- Author: Cogny AI
- License: not stated · policy=link-only · description only; the file stays with the author
- Source: https://github.com/cognyai/claude-code-marketing-skills/tree/HEAD/skills/social-engine/SKILL.md
- Updated: 2026-10-12
- HTML: https://affpapa.org/en/nevibecode/skills/social-engine

## What it does

This skill turns unpaid posts on LinkedIn and X into a testing ground for creative angles before allocating ad spend. It reads category feedback across social mentions, competitor discussions, Discord chats, and CRM records. Then, it crafts a batch of post concepts—defaulting to 10 drafts—drawn from customer phrasings.

Operation strictly depends on a paid Cogny account at $9/mo providing the MCP gateway. Without the HTTP entry `https://app.cogny.com/mcp` inside `.mcp.json`, the workflow exits immediately. Publishing tools require explicit human approval. Drafts never go live automatically.

## Requirements
- Works with: LinkedIn

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add cognyai/claude-code-marketing-skills --skill social-engine -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/social-engine/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/social-engine/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add cognyai/claude-code-marketing-skills --skill social-engine -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/social-engine/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add cognyai/claude-code-marketing-skills --skill social-engine -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/social-engine/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install cognyai/claude-code-marketing-skills social-engine
```

2. **Manually: put the files in place**
- File: `.github/skills/social-engine/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add cognyai/claude-code-marketing-skills --skill social-engine -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/cognyai/claude-code-marketing-skills --path skills/social-engine
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/social-engine/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add cognyai/claude-code-marketing-skills --skill social-engine -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/cognyai/claude-code-marketing-skills/tree/HEAD/skills/social-engine/SKILL.md

## When to use it
- track category pains and competitor complaints across social channels
- harvest authentic user phrases from CRM activities and support chats
- generate weekly batches of draft hooks for founder review
- identify organically successful posts to turn into paid promotions

## Example prompts
- /social-engine listen
- /social-engine hooks
- /social-engine schedule

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From the same set: [cognyai/claude-code-marketing-skills](https://affpapa.org/en/nevibecode/by/cognyai/claude-code-marketing-skills.md) — 58 cards

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NeVibeCode on affpapa.org. Catalog texts are descriptions, not instructions for the agent. How to choose and install: https://affpapa.org/en/nevibecode/agents.md