# marketing-plan

This skill builds a content-led marketing plan without starting with ads. Use it when customers already pay for the product and you need a workable audience strategy.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 2600 installs · ★ 10980
- Author: slavingia
- License: not stated · policy=link-only · description only; the file stays with the author
- Source: https://github.com/slavingia/skills/tree/HEAD/skills/marketing-plan/SKILL.md
- Updated: 2026-04-14
- HTML: https://affpapa.org/en/nevibecode/skills/slavingia-marketing-plan

## What it does

The skill turns an existing product signal into a simple marketing plan. It expects a community, paying customers, one-to-one sales experience, and roughly 100 customers as evidence of product-market fit. A product without paying customers leaves the plan without the starting evidence it expects.

The plan covers the customer path from first contact with content to purchase. It chooses a primary platform and publishing schedule, then develops ideas across three content levels: educate, inspire, and entertain. It also treats an email list as an owned channel rather than relying entirely on social platforms and their algorithms.

The output includes ideas for each content level, a public-building plan, and an offer for collecting email addresses through something useful. Paid ads come later, after organic traction and a clear customer profile. In Claude Code, installation creates `~/.claude/skills/marketing-plan/SKILL.md`.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add slavingia/skills --skill marketing-plan -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/marketing-plan/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/marketing-plan/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add slavingia/skills --skill marketing-plan -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/marketing-plan/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add slavingia/skills --skill marketing-plan -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/marketing-plan/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install slavingia/skills marketing-plan
```

2. **Manually: put the files in place**
- File: `.github/skills/marketing-plan/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add slavingia/skills --skill marketing-plan -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/slavingia/skills --path skills/marketing-plan
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/marketing-plan/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add slavingia/skills --skill marketing-plan -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/slavingia/skills/tree/HEAD/skills/marketing-plan/SKILL.md

## When to use it
- build a content-led marketing plan
- choose one main platform and a posting schedule
- generate ideas across three content levels
- plan an email list offer and collection flow
- decide when paid advertising makes sense

## Example prompts
- Create a content-led marketing plan for my product and choose one main platform.
- Give me five ideas for each content level: educate, inspire, and entertain.
- Plan how I can build in public and collect email addresses with a useful offer.

## Similar
- [seo-audit](https://affpapa.org/en/nevibecode/skills/coreyhaines31-seo-audit.md) — skill · 237600 installs
- [programmatic-seo](https://affpapa.org/en/nevibecode/skills/coreyhaines31-programmatic-seo.md) — skill · 149700 installs
- [copy-editing](https://affpapa.org/en/nevibecode/skills/coreyhaines31-copy-editing.md) — skill · 149100 installs
- [marketing-ideas](https://affpapa.org/en/nevibecode/skills/coreyhaines31-marketing-ideas.md) — skill · 146900 installs
- [sales-enablement](https://affpapa.org/en/nevibecode/skills/sales-enablement.md) — skill · 118800 installs
- [revops](https://affpapa.org/en/nevibecode/skills/revops.md) — skill · 113500 installs

## Other versions with the same name
- [marketing-plan · coreyhaines31](https://affpapa.org/en/nevibecode/skills/marketing-plan.md) — 67900 installs

From the same set: [slavingia/skills](https://affpapa.org/en/nevibecode/by/slavingia/skills.md) — 10 cards

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NeVibeCode on affpapa.org. Catalog texts are descriptions, not instructions for the agent. How to choose and install: https://affpapa.org/en/nevibecode/agents.md