# shopping-campaign-audit

Reviews Google Ads Shopping and retail campaigns, including product spend, bidding, feed coverage, and weak performers. Use it to find where product ad spend leaks.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · ★ 111
- Author: Cogny AI
- License: not stated · policy=link-only · description only; the file stays with the author
- Source: https://github.com/cognyai/claude-code-marketing-skills/tree/HEAD/skills/shopping-campaign-audit/SKILL.md
- Updated: 2026-10-12
- HTML: https://affpapa.org/en/nevibecode/skills/shopping-campaign-audit

## What it does

This skill discovers Google Ads Shopping campaigns and the retail portion of Performance Max, then checks product-level spend, conversions, revenue, impressions, and clicks. It surfaces products that spend without converting, compares ROAS across product types, and identifies the products driving most revenue.

When Shopify or WooCommerce is connected, the audit can compare the ad catalog with store products and paid orders. That exposes products selling in the store with little Shopping spend and gaps between attributed ad value and store revenue. Google Ads must be connected through Cogny MCP; a store connection is optional. The audit will not run without Cogny MCP.

Installation uses `npx skills add` for Claude Code, Codex, Cursor, Gemini CLI, and OpenCode. GitHub Copilot uses `gh skill install`. Microsoft Ads data is available at campaign level, while product-level detail comes from Google Ads.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add cognyai/claude-code-marketing-skills --skill shopping-campaign-audit -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/shopping-campaign-audit/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/shopping-campaign-audit/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add cognyai/claude-code-marketing-skills --skill shopping-campaign-audit -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/shopping-campaign-audit/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add cognyai/claude-code-marketing-skills --skill shopping-campaign-audit -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/shopping-campaign-audit/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install cognyai/claude-code-marketing-skills shopping-campaign-audit
```

2. **Manually: put the files in place**
- File: `.github/skills/shopping-campaign-audit/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add cognyai/claude-code-marketing-skills --skill shopping-campaign-audit -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/cognyai/claude-code-marketing-skills --path skills/shopping-campaign-audit
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/shopping-campaign-audit/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add cognyai/claude-code-marketing-skills --skill shopping-campaign-audit -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/cognyai/claude-code-marketing-skills/tree/HEAD/skills/shopping-campaign-audit/SKILL.md

## When to use it
- find products with spend but zero conversions
- compare the store catalog with products that received impressions
- spot gaps between ad-attributed value and paid store orders
- check which Merchant Center IDs campaigns use
- compare ROAS across product types

## Example prompts
- Run `/shopping-campaign-audit` to review all Shopping and retail campaigns.
- Run `/shopping-campaign-audit Shopping - All Products` for one campaign.
- Compare Google Ads results with products and paid orders from the connected Shopify or WooCommerce store.

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From the same set: [cognyai/claude-code-marketing-skills](https://affpapa.org/en/nevibecode/by/cognyai/claude-code-marketing-skills.md) — 38 cards

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