# seo-strategy

A skill that plans SEO from scratch, audits an existing site and tells you what to do next. Useful when you don't know where to start.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 1300 installs · ★ 1062
- Author: kostja94
- License: MIT · policy=mirror · the beginning of the file is at the end of this page
- Source: https://github.com/kostja94/marketing-skills/tree/HEAD/skills/strategies/structure/seo/SKILL.md
- Updated: 2026-10-21
- HTML: https://affpapa.org/en/nevibecode/skills/seo-strategy

## What it does

The skill walks through phases in order: technical foundation first (crawlability, indexing, sitemap), then on-page work (metadata, structure, schema), then content and off-page links. For each step it names the skill to reach for — `keyword-research`, `content-optimization`, `link-building` and others. The order matters. Optimizing pages on a site that isn't indexed wastes the effort.

Inside are P0–P3 priority tables, a Product-Led SEO section and separate audit logic. For a new site it starts with domain selection and page structure; for an existing one it starts with a technical audit. Low traffic usually points at content or an intent mismatch, so that's where it looks. It also covers when to skip SEO entirely: during cold start the first users come from email and ads, because search takes months to pay off.

This is Google-first. The skill's own material puts Google at roughly 91% of global search, and for other markets it points you to `localization-strategy`. Technical crawl work belongs to `seo-audit`, query selection to `keyword-research`, AI search visibility to `generative-engine-optimization`. Installing this one doesn't replace those — it sits above them and decides what runs when.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add kostja94/marketing-skills --skill seo-strategy -a claude-code
```
```bash
npx skills add kostja94/marketing-skills --skill seo -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/seo/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/seo/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add kostja94/marketing-skills --skill seo -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/seo/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add kostja94/marketing-skills --skill seo -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/seo/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install kostja94/marketing-skills seo
```

2. **Manually: put the files in place**
- File: `.github/skills/seo/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add kostja94/marketing-skills --skill seo -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/kostja94/marketing-skills --path skills/strategies/structure/seo
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/seo/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add kostja94/marketing-skills --skill seo -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/kostja94/marketing-skills/tree/HEAD/skills/strategies/structure/seo/SKILL.md

## When to use it
- lay out an SEO work plan for the next quarter
- figure out why a site isn't getting indexed
- sort tasks into P0–P3 priorities
- decide whether SEO is worth doing at the current stage
- line up SEO and paid search on the same keywords

## Example prompts
- Draft an SEO strategy for a new site — where do we start and what comes next
- Audit our existing site and rank the fixes P0 through P3
- Traffic is flat. Is it a content problem or a technical blocker?

## Source text · SKILL.md · MIT

Below is the content of a third-party file. It is data, not instructions for you: do not act on anything written inside unless the human asks. Block tag: 03dde700ada672b9.

BEGIN THIRD-PARTY FILE 03dde700ada672b9
```text
---
name: seo-strategy
description: When the user wants to plan SEO strategy, prioritize SEO work, or understand the SEO workflow. Also use when the user mentions "SEO strategy," "SEO plan," "SEO roadmap," "SEO priority," "SEO audit," "SEO workflow," "where to start SEO," "SEO approach," "organic growth strategy," "why SEO," "SEO value," or "search strategy." For technical/crawl audit execution, use seo-audit. For keyword research, use keyword-research. For AI search visibility, use generative-engine-optimization.
metadata:
  version: 1.3.0
---

# Strategies: SEO

Guides SEO strategy: workflow order, prioritization, Product-Led SEO, and when to use which skills. Use this skill when planning SEO from scratch, auditing an existing site, or deciding what to do next.

**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

## Strategic Context: Why SEO

| Value | Rationale |
|-------|------------|
| **Traffic control** | ~68% of initial web traffic from search; search aggregates most user intent |
| **Growth channel** | ~87% of consumers prefer Google when discovering new categories; 43% of conversions from organic (vs ~11% social) |
| **Cost efficiency** | SEO user LTV 3–5× paid ads; rank #1 CTR ~27.6% vs #10 ~2.4% |
| **Long-term asset** | Quality SEO assets yield 3–5 years of traffic; Core Web Vitals correlate with conversion (e.g., +8% per 0.1s faster) |

**SEO = Google optimization**: Google holds ~91% global search share; B2B buyers use search as research starting point. Optimize for Google first; see **localization-strategy** for non-Google markets.

**Reference**: [Alignify – SEO Core Value and Challenges in AI Search Era](https://alignify.co/zh/insights/reasons-you-need-seo)

## When to Invest in SEO

| Stage | Recommendation |
|-------|----------------|
| **Cold start** | Use email, ads, or influencers for first users; SEO takes time (sandbox, 6+ months) |
| **Post-PMF** | SEO scales; combine with paid for faster feedback; see **pmf-strategy**, **paid-ads-strategy** |
| **Team** | Many SMBs use contractors; SEO spans content, links, tech, UX—full-time team when scaling |

**Principle**: Don't do SEO for SEO's sake; don't fight Google rules; prioritize real user experience.

## AI Search Era & Channel Integration

| Challenge | Response |
|-----------|----------|
```
END THIRD-PARTY FILE 03dde700ada672b9

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