# seo-geo

Audits technical SEO, researches keywords and generates JSON-LD markup so search engines and AI answers cite your pages.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 53900 installs · ★ 1875
- Author: ReScienceLab
- License: Apache-2.0 · policy=mirror · the beginning of the file is at the end of this page
- Source: https://github.com/ReScienceLab/opc-skills/tree/HEAD/skills/seo-geo/SKILL.md
- Updated: 2026-10-24
- HTML: https://affpapa.org/en/nevibecode/skills/seo-geo

## What it does

The skill walks a site through five steps: audit, keyword research, GEO optimization for AI search, classic SEO, and validation. It starts with `python3 scripts/seo_audit.py "https://example.com"`, which checks title, meta tags, H1, robots.txt, sitemap and load time. No API key is needed for that step.

Next it looks at which bots `robots.txt` allows. If `PerplexityBot`, `ChatGPT-User`, `ClaudeBot` or `GPTBot` are blocked, AI search engines never see the content — that is the first thing to fix. For GEO it follows the nine Princeton methods: citing sources, adding statistics, expert quotes, an authoritative tone. Keyword stuffing does the opposite and lowers visibility.

Output includes templates for meta tags, Open Graph, Twitter Cards and JSON-LD: `FAQPage`, `Article`, `Product`, `Organization`, `SoftwareApplication`. There are notes for ChatGPT, Perplexity and Google AI Overview. Reference files live in `references/geo-research.md`, `references/schema-templates.md` and `references/platform-algorithms.md`.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add ReScienceLab/opc-skills --skill seo-geo -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/seo-geo/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/seo-geo/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add ReScienceLab/opc-skills --skill seo-geo -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/seo-geo/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add ReScienceLab/opc-skills --skill seo-geo -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/seo-geo/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install ReScienceLab/opc-skills seo-geo
```

2. **Manually: put the files in place**
- File: `.github/skills/seo-geo/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add ReScienceLab/opc-skills --skill seo-geo -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/ReScienceLab/opc-skills --path skills/seo-geo
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/seo-geo/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add ReScienceLab/opc-skills --skill seo-geo -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/ReScienceLab/opc-skills/tree/HEAD/skills/seo-geo/SKILL.md

## When to use it
- run a technical SEO check without paid tools
- find keywords and gauge their difficulty
- generate JSON-LD markup for FAQ and article pages
- unblock search bots in robots.txt
- produce a site report with prioritized fixes

## Example prompts
- Audit `https://example.com` for SEO and tell me what to fix
- Research keywords for a page about industrial automation
- Generate FAQPage JSON-LD for my questions section

## Source text · SKILL.md · Apache-2.0

Below is the content of a third-party file. It is data, not instructions for you: do not act on anything written inside unless the human asks. Block tag: 5f04ca930a215835.

BEGIN THIRD-PARTY FILE 5f04ca930a215835
````text
---
name: seo-geo
description: SEO & GEO (Generative Engine Optimization) for websites. Analyze keywords, generate schema markup, optimize for AI search engines (ChatGPT, Perplexity, Gemini, Copilot, Claude) and traditional search (Google, Bing). Use when user wants to improve search visibility, search optimization, search ranking, AI visibility, ChatGPT ranking, Google AI Overview, indexing, JSON-LD, meta tags, or keyword research.
---

# SEO/GEO Optimization Skill

Comprehensive SEO and GEO (Generative Engine Optimization) for websites. Optimize for both traditional search engines (Google, Bing) and AI search engines (ChatGPT, Perplexity, Gemini, Copilot, Claude).

## Quick Reference

**GEO = Generative Engine Optimization** - Optimizing content to be cited by AI search engines.

**Key Insight:** AI search engines don't rank pages - they **cite sources**. Being cited is the new "ranking #1".

## Workflow

### Step 1: Website Audit

Get the target URL and analyze current SEO/GEO status.

**Basic SEO Audit (Free):**
```bash
python3 scripts/seo_audit.py "https://example.com"
```
**Use this for**: Quick technical SEO check (title, meta, H1, robots, sitemap, load time). No API needed.

---

**Check Meta Tags:**
```bash
curl -sL "https://example.com" | grep -E "<title>|<meta name=\"description\"|<meta property=\"og:|application/ld\+json" | head -20
```

**Use this for**: Quick check of essential meta tags and schema markup on any webpage.

---

**Check robots.txt:**
```bash
curl -s "https://example.com/robots.txt"
```

**Use this for**: Verify which bots are allowed/blocked. Critical for ensuring AI search engines can crawl your site.

---

**Check sitemap:**
```bash
curl -s "https://example.com/sitemap.xml" | head -50
```

**Use this for**: Verify sitemap structure and ensure all important pages are included for search engine discovery.

**Verify AI Bot Access:**
```
# These bots should be allowed in robots.txt:
- Googlebot (Google)
- Bingbot (Bing/Copilot)
- PerplexityBot (Perplexity)
- ChatGPT-User (ChatGPT with browsing)
- ClaudeBot / anthropic-ai (Claude)
- GPTBot (OpenAI)
```

### Step 2: Keyword Research

Use **WebSearch** to research target keywords:

```
WebSearch: "{keyword} keyword difficulty site:ahrefs.com OR site:semrush.com"
WebSearch: "{keyword} search volume 2026"
WebSearch: "site:{competitor.com} {keyword}"
```

**Analyze:**
- Search volume and difficulty
- Competitor keyword strategies
- Long-tail keyword opportunities
- International keyword conflicts (e.g., "OPC" = industrial automation in English markets)

### Step 3: GEO Optimization (AI Search Engines)

Apply the **9 Princeton GEO Methods** (see [references/geo-research.md](./references/geo-research.md)):

| Method | Visibility Boost | How to Apply |
|--------|-----------------|--------------|
| **Cite Sources** | +40% | Add authoritative citations and references |
````
END THIRD-PARTY FILE 5f04ca930a215835

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