# seo-fundamentals

This skill gives Claude Code guidance on technical SEO, E-E-A-T, content, and Core Web Vitals. Use it when reviewing pages or site structure.

- skill · `type=skill` · Claude Code · 920 installs
- Author: davila7
- License: not stated · policy=link-only · description only; the file stays with the author
- Source: https://github.com/davila7/claude-code-templates/tree/HEAD/cli-tool/components/skills/business-marketing/seo-fundamentals
- Updated: 2026-10-24
- HTML: https://affpapa.org/en/nevibecode/skills/seo-fundamentals

## What it does

The skill gives Claude Code a set of SEO rules covering E-E-A-T, Google ranking principles, Core Web Vitals, and technical site structure. It addresses XML sitemaps, robots.txt, canonical tags, HTTPS, mobile-friendly pages, and clean URLs.

It also covers page titles, meta descriptions, heading hierarchy, alt text, content quality, and schema markup. The listed schema types include Article, Organization, Person, FAQPage, Product, Review, and BreadcrumbList. Measurement references include Search Console, Ahrefs, Analytics, PageSpeed Insights, and Semrush.

Its available tools are limited to `Read`, `Glob`, and `Grep`, so the skill is suited to inspecting project files and applying guidance rather than editing them directly. The Core Web Vitals section uses LCP < 2.5s, INP < 200ms, and CLS < 0.1 as targets.

## Install

### Claude Code (native platform)

1. **claude-code-templates**
```bash
npx claude-code-templates@latest --skill business-marketing/seo-fundamentals
```

2. **Skills CLI (Vercel)**
```bash
npx skills add davila7/claude-code-templates --skill seo-fundamentals -a claude-code
```

3. **Manually: put the files in place**
- File: `~/.claude/skills/seo-fundamentals/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/seo-fundamentals/

### Codex

**Manually: put the files in place**
- File: `.agents/skills/seo-fundamentals/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

**Manually: put the files in place**
- File: `.cursor/skills/seo-fundamentals/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install davila7/claude-code-templates seo-fundamentals
```

2. **Manually: put the files in place**
- File: `.github/skills/seo-fundamentals/SKILL.md`

### Gemini CLI

**Platform CLI**
```bash
gemini skills install https://github.com/davila7/claude-code-templates --path cli-tool/components/skills/business-marketing/seo-fundamentals
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/seo-fundamentals/SKILL.md` — The legacy .windsurf/skills/ path still works

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/davila7/claude-code-templates/tree/HEAD/cli-tool/components/skills/business-marketing/seo-fundamentals

## When to use it
- audit a site structure for crawling
- review Core Web Vitals targets
- check a page against E-E-A-T
- shape content around SEO rules
- select a suitable schema markup type

## Example prompts
- Review this page against E-E-A-T and point out gaps in its content.
- Inspect the site structure, including the sitemap, robots.txt, canonical tags, and HTTPS.
- Check this page’s SEO setup and assess LCP, INP, and CLS.

## Similar
- [seo-audit](https://affpapa.org/en/nevibecode/skills/coreyhaines31-seo-audit.md) — skill · 238500 installs
- [brand](https://affpapa.org/en/nevibecode/skills/brand.md) — skill · 40500 installs
- [banner-design](https://affpapa.org/en/nevibecode/skills/banner-design.md) — skill · 40000 installs
- [marketing-psychology](https://affpapa.org/en/nevibecode/skills/coreyhaines31-marketing-psychology.md) — skill · 165300 installs
- [content-strategy](https://affpapa.org/en/nevibecode/skills/coreyhaines31-content-strategy.md) — skill · 164700 installs
- [ai-seo](https://affpapa.org/en/nevibecode/skills/ai-seo.md) — skill · 151500 installs

## Other versions with the same name
- [seo-fundamentals · sickn33](https://affpapa.org/en/nevibecode/skills/sickn33-seo-fundamentals.md) — 1100 installs

From the same set: [davila7/claude-code-templates](https://affpapa.org/en/nevibecode/by/davila7/claude-code-templates.md) — 361 cards

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