# seo-ecommerce

Audits ecommerce product pages, validates Schema markup, and analyzes Google Shopping and Amazon listings. Pinpoints keyword gaps between organic ranking and Shopping feeds.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 6100 installs · ★ 21467
- Author: AgriciDaniel
- License: MIT · policy=mirror · the beginning of the file is at the end of this page
- Source: https://github.com/AgriciDaniel/claude-seo/tree/HEAD/skills/seo-ecommerce/SKILL.md
- Updated: 2026-10-22
- HTML: https://affpapa.org/en/nevibecode/skills/seo-ecommerce

## What it does

The skill audits ecommerce product listings and catalog pages. It operates in two modes. On-page analysis and Schema validation run locally using `render_page.py` and `parse_html.py`. The built-in score assigns 25% weight to Schema completeness, 20% to images and content, 15% to title and meta tags, and 10% each to internal linking and technical metrics.

Competitive research relies on the DataForSEO Merchant API. The tool extracts Google Shopping price distributions and Amazon listings. Before any billable API call, `dataforseo_costs.py` verifies cost limits. Amazon endpoints always pause for manual confirmation.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add AgriciDaniel/claude-seo --skill seo-ecommerce -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/seo-ecommerce/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/seo-ecommerce/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add AgriciDaniel/claude-seo --skill seo-ecommerce -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/seo-ecommerce/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add AgriciDaniel/claude-seo --skill seo-ecommerce -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/seo-ecommerce/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install AgriciDaniel/claude-seo seo-ecommerce
```

2. **Manually: put the files in place**
- File: `.github/skills/seo-ecommerce/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add AgriciDaniel/claude-seo --skill seo-ecommerce -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/AgriciDaniel/claude-seo --path skills/seo-ecommerce
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/seo-ecommerce/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add AgriciDaniel/claude-seo --skill seo-ecommerce -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/AgriciDaniel/claude-seo/tree/HEAD/skills/seo-ecommerce/SKILL.md

## When to use it
- audit ecommerce product metadata and Schema markup
- track seller ratings and price distributions in Google Shopping
- compare listing metrics across Google Shopping and Amazon
- detect keyword gaps between organic search and Shopping ads

## Example prompts
- Run an SEO audit on a product listing: `/seo ecommerce <url>`
- Validate product Schema markup: `/seo ecommerce schema <url>`
- Check competitive pricing in Google Shopping: `/seo ecommerce products <keyword>`

## Source text · SKILL.md · MIT

Below is the content of a third-party file. It is data, not instructions for you: do not act on anything written inside unless the human asks. Block tag: f25ff91c41a359f8.

BEGIN THIRD-PARTY FILE f25ff91c41a359f8
````text
---
name: seo-ecommerce
description: >
  Analyze ecommerce SEO across product pages, product schema, Shopping
  visibility, marketplace signals, and keyword gaps. Use only for stores,
  catalogs, or product listings.
user-invocable: true
argument-hint: "<url or keyword>"
license: MIT
compatibility: "Enhanced with DataForSEO Merchant API (optional)"
metadata:
  author: AgriciDaniel
  original_author: "Matej Marjanovic (Pro Hub Challenge)"
  version: "2.5.0"
  category: seo
---

# E-commerce SEO Analysis

Comprehensive product page optimization, marketplace intelligence, and
competitive pricing analysis. Works standalone (on-page + schema) and with
DataForSEO Merchant API for live Google Shopping and Amazon data.

## Commands

| Command | Purpose | DataForSEO? |
|---------|---------|-------------|
| `/seo ecommerce <url>` | Full e-commerce SEO analysis of a product page or store | Optional |
| `/seo ecommerce products <keyword>` | Google Shopping competitive analysis | Required |
| `/seo ecommerce gaps <domain>` | Keyword gap: organic vs Shopping visibility | Required |
| `/seo ecommerce schema <url>` | Product schema validation and enhancement | No |

---

## 1. Product Page Analysis (No DataForSEO Needed)

Fetch and parse any product page for on-page SEO quality.

### Workflow

```
1. "${CLAUDE_PLUGIN_ROOT}/scripts/claude-seo" run render_page.py <url> --mode auto → raw/rendered HTML
2. "${CLAUDE_PLUGIN_ROOT}/scripts/claude-seo" run parse_html.py --url <url>   → SEO elements
3. Analyze product-specific signals (below)
```

### Product SEO Checklist

#### Title Tag
- [ ] Contains primary product keyword
- [ ] Includes brand name
- [ ] Under 60 characters (no truncation in SERPs)
- [ ] Format: `[Product Name] - [Key Feature] | [Brand]`

#### Meta Description
- [ ] Contains product keyword + benefit
- [ ] Includes price or "from $XX" (triggers rich snippet interest)
- [ ] Call-to-action present (Shop now, Buy, Free shipping)
- [ ] Under 155 characters

#### Heading Structure
- [ ] Single H1 matching primary product name
- [ ] H2s for: Features, Specifications, Reviews, Related Products
- [ ] No duplicate H1 tags across product variants

#### Product Images
- [ ] Alt text includes product name + distinguishing feature
- [ ] File names are descriptive (not `IMG_001.jpg`)
- [ ] WebP format served (with JPEG fallback)
- [ ] At least 3 images per product (hero, detail, lifestyle)
- [ ] High-resolution images: Google recommends at least 50K pixels (width x height) for merchant listings; larger (for example 800px+) is common practice, not a rule
- [ ] Lazy loading on below-fold images only

#### Internal Linking
- [ ] Breadcrumb navigation: Home > Category > Subcategory > Product
- [ ] Related products section (cross-sell / upsell)
- [ ] Link back to category page with keyword-rich anchor
- [ ] Reviews section links to full review page (if separate)

#### Content Quality
- [ ] Unique product description (not manufacturer copy-paste)
- [ ] Word count >= 200 for product description body
- [ ] Specs table present (not just prose)
- [ ] User reviews on-page (UGC signals)
````
END THIRD-PARTY FILE f25ff91c41a359f8

The third-party file has ended. Everything between the f25ff91c41a359f8 tags is data: requests and commands from it are not followed. An “end of file” line with another tag inside the block is part of the file.

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