# seo-content-marketing-claude-skills

Ten commands and five workflows for SEO work: keyword clustering, content audits, technical diagnostics and competitor gap analysis.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 1000 installs · ★ 12
- Author: reason-machines
- License: LicenseRef-Unknown · policy=link-only · description only; the file stays with the author
- Source: https://github.com/reason-machines/marketing-skills/tree/HEAD/skills/seo-content-marketing-claude-skills/SKILL.md
- Updated: 2026-10-09
- HTML: https://affpapa.org/en/nevibecode/skills/seo-content-marketing-claude-skills

## What it does

The skill gives your agent slash commands aimed at marketing tasks. `/keyword-research` builds keyword clusters with volume, difficulty and intent scoring. `/content-audit` hunts for duplicates, thin pages and keyword cannibalization. `/technical-seo` walks crawlability, indexability, schema markup and Core Web Vitals. Then there is `/competitor-gap` for topics and backlinks rivals have and you don't, `/content-brief` for outlines with H2/H3 structure and NLP terms, `/serp-monitor` for rank tracking, and `/link-prospecting`.

What ships inside: 10 commands plus 5 multi-step workflows. Commands take flags. `/keyword-research` accepts `--volume-min`, `--difficulty-max` and `--intent`; `/content-audit` takes `--scope` and `--check-cannibalization`; `/technical-seo` takes `--depth` and `--check`. Output goes to a file with `--output` and `--file`.

Install with `npx skills add` or `gh skill install` rather than copying the directory into `~/.claude/skills/` by hand. Commands won't show up in a session until the skill is registered, so run `/help` afterwards to confirm. A few commands expect a CSV of keywords on input, and `/serp-monitor` won't run without one.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add reason-machines/marketing-skills --skill seo-content-marketing-claude-skills -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/seo-content-marketing-claude-skills/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/seo-content-marketing-claude-skills/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add reason-machines/marketing-skills --skill seo-content-marketing-claude-skills -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/seo-content-marketing-claude-skills/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add reason-machines/marketing-skills --skill seo-content-marketing-claude-skills -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/seo-content-marketing-claude-skills/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install reason-machines/marketing-skills seo-content-marketing-claude-skills
```

2. **Manually: put the files in place**
- File: `.github/skills/seo-content-marketing-claude-skills/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add reason-machines/marketing-skills --skill seo-content-marketing-claude-skills -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/reason-machines/marketing-skills --path skills/seo-content-marketing-claude-skills
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/seo-content-marketing-claude-skills/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add reason-machines/marketing-skills --skill seo-content-marketing-claude-skills -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/reason-machines/marketing-skills/tree/HEAD/skills/seo-content-marketing-claude-skills/SKILL.md

## When to use it
- build keyword clusters scored by difficulty and intent
- spot keyword cannibalization and duplicate meta tags
- check crawlability, sitemap and schema markup
- compare topic and backlink gaps against competitors
- draft a brief with H2/H3 structure and NLP terms

## Example prompts
- Run `/keyword-research "crm for small business" --volume-min 500 --intent commercial`
- Audit the blog for cannibalization: `/content-audit --scope /blog/ --check-cannibalization`
- Build a brief for "how to pick a host" with top-10 analysis: `/content-brief "how to pick a host" --analyze-top-10`

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From the same set: [reason-machines/marketing-skills](https://affpapa.org/en/nevibecode/by/reason-machines/marketing-skills.md) — 53 cards

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