# seasonal-aso

Finds seasonal App Store keywords, plans holiday metadata updates, and sets release timelines around calendar events.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 2400 installs · ★ 2219
- Author: appeeky
- License: MIT · policy=mirror · the beginning of the file is at the end of this page
- Source: https://github.com/appeeky/aso-skills/tree/HEAD/skills/seasonal-aso/SKILL.md
- Updated: 2026-10-06
- HTML: https://affpapa.org/en/nevibecode/skills/seasonal-aso

## What it does

The skill adapts iOS App Store product pages for events such as Christmas, Back to School, or Black Friday. It reads `app-marketing-context.md`, checks app relevance, and pulls volume metrics from Appeeky via `/v1/keywords/metrics` and `/v1/keywords/trending`. The workflow targets terms showing volume spikes with difficulty under 60.

Output arrives as a seasonal opportunity brief. It suggests swapping 2–4 low-performing terms in the 100-character keyword field, tweaking the subtitle, and drafting a 170-character promotional text. For sudden viral moments, it updates promotional text only. Apple publishes promotional text instantly without app review.

Never sacrifice a top-ranking evergreen keyword for seasonal speculation. Temporary traffic fades quickly, so reserve seasonal slots strictly for underperforming terms. The skill maps submissions around Apple's 1–3 day indexing delay, scheduling metadata uploads 5 days before the peak and rollbacks 3–5 days after.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add appeeky/aso-skills --skill seasonal-aso -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/seasonal-aso/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/seasonal-aso/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add appeeky/aso-skills --skill seasonal-aso -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/seasonal-aso/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add appeeky/aso-skills --skill seasonal-aso -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/seasonal-aso/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install appeeky/aso-skills seasonal-aso
```

2. **Manually: put the files in place**
- File: `.github/skills/seasonal-aso/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add appeeky/aso-skills --skill seasonal-aso -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/appeeky/aso-skills --path skills/seasonal-aso
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/seasonal-aso/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add appeeky/aso-skills --skill seasonal-aso -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/appeeky/aso-skills/tree/HEAD/skills/seasonal-aso/SKILL.md

## When to use it
- identify seasonal keyword spikes for App Store holidays
- build submission and rollback schedules around event peaks
- draft seasonal promotional text and subtitle hooks
- plan seasonal themes for the first two screenshots

## Example prompts
- Plan seasonal App Store metadata and keywords for our Christmas campaign
- Find holiday keyword opportunities for Black Friday with difficulty under 60
- Set up a release timeline for Back to School seasonal updates

## Source text · SKILL.md · MIT

Below is the content of a third-party file. It is data, not instructions for you: do not act on anything written inside unless the human asks. Block tag: b12ebc7d6e679376.

BEGIN THIRD-PARTY FILE b12ebc7d6e679376
````text
---
name: seasonal-aso
description: When the user wants to optimize their App Store listing for seasonal events, holidays, or trending moments — including keyword opportunities, metadata updates, screenshot theming, and timing strategy. Use when the user mentions "seasonal", "holiday", "Christmas", "New Year", "Valentine's Day", "summer", "back to school", "seasonal keywords", "trending now", "limited time", or wants to capitalize on a calendar event. For general keyword research, see keyword-research. For full metadata rewrites, see metadata-optimization.
metadata:
  version: 1.0.0
---

# Seasonal ASO

You help the user identify and act on seasonal keyword opportunities and listing optimizations tied to calendar events, holidays, and trending moments.

## Key Principle

**Seasonal rankings are competitive and time-sensitive.** Metadata takes 1–3 days to index. Plan changes 2 weeks before the event; revert 3–5 days after peak.

## Seasonal Calendar (iOS — US)

| Event | Peak Window | Keywords to target |
|-------|-------------|-------------------|
| New Year | Dec 26 – Jan 7 | "new year", "resolution", "goals", "habit", "fresh start" |
| Valentine's Day | Feb 1–14 | "valentine", "love", "couples", "romantic", "gift" |
| Spring / Easter | Mar–Apr | "spring", "easter", "refresh", "clean", "declutter" |
| Mother's Day | May 1–12 | "mom", "mother", "family", "gift for mom" |
| Summer | Jun–Aug | "summer", "vacation", "travel", "outdoor", "beach" |
| Back to School | Jul 15 – Sep 10 | "school", "study", "student", "homework", "planner" |
| Halloween | Oct 1–31 | "halloween", "scary", "spooky", "costume", "trick" |
| Black Friday | Nov 20–30 | "deal", "sale", "discount", "shopping", "gift" |
| Christmas | Dec 1–26 | "christmas", "gift", "holiday", "santa", "family" |
| End of Year | Dec 27–31 | "year review", "recap", "goals 2026", "new year" |

## Workflow

### Step 1 — Identify Relevant Event

1. Check for `app-marketing-context.md`
2. Ask: **Which event or season are you targeting?**
3. Ask: **What does your app do?** (to assess keyword relevance)
4. Determine if the event is a good fit — not every seasonal moment applies

### Step 2 — Research Seasonal Keywords

Use Appeeky to find volume on seasonal terms:

```bash
GET /v1/keywords/metrics?keywords=christmas+planner,holiday+tracker
GET /v1/keywords/suggestions?term=christmas&country=us
GET /v1/keywords/trending?country=us&days=7
```

**Filter by:**
- Volume spike (compare to baseline 30 days prior)
- Difficulty < 60 preferred (seasonal keywords are crowded)
- Relevance to your app's core function

### Step 3 — Plan Metadata Changes

**Keyword field (100 chars, iOS):**
- Swap out low-performing keywords for seasonal terms
- Add 2–4 seasonal keywords while preserving your best evergreen terms
- Remove seasonal terms that are irrelevant to your core use case
````
END THIRD-PARTY FILE b12ebc7d6e679376

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