# scorecard-marketing

Guides an agent through quiz and assessment funnels with lead capture, scoring, and tailored results. Use it when building scorecards or lead qualification flows.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 5200 installs · ★ 2508
- Author: wondelai
- License: MIT · policy=mirror · the beginning of the file is at the end of this page
- Source: https://github.com/wondelai/skills/tree/HEAD/scorecard-marketing/SKILL.md
- Updated: 2026-09-10
- HTML: https://affpapa.org/en/nevibecode/skills/scorecard-marketing

## What it does

This skill guides an agent through building quiz and assessment funnels. It covers a landing-page hook, question design, score logic, and result pages for scorecard lead magnets, calculators, or self-assessments.

The questionnaire starts with a contact form, then uses scored questions. It suggests grouping them into 2-7 meaningful categories, assigning 1-5 points to answers, and placing qualification prompts about budget, urgency, or company size in a separate group. Capturing email before the questions is part of the method, so decide how that data will shape the result.

Results can show an overall score plus category-level feedback. The skill uses Low, Medium, and High tiers with different calls to action, and includes segmented follow-up sequences. Its ethical rule is clear: the assessment must deliver the value promised by its hook.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add wondelai/skills --skill scorecard-marketing -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/scorecard-marketing/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/scorecard-marketing/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add wondelai/skills --skill scorecard-marketing -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/scorecard-marketing/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add wondelai/skills --skill scorecard-marketing -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/scorecard-marketing/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install wondelai/skills scorecard-marketing
```

2. **Manually: put the files in place**
- File: `.github/skills/scorecard-marketing/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add wondelai/skills --skill scorecard-marketing -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/wondelai/skills --path scorecard-marketing
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/scorecard-marketing/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add wondelai/skills --skill scorecard-marketing -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/wondelai/skills/tree/HEAD/scorecard-marketing/SKILL.md

## When to use it
- create a scorecard hook for a landing page
- write questions that qualify leads
- group answers into scored categories
- produce result content for score tiers
- plan follow-up by respondent segment

## Example prompts
- Design a quiz funnel for lead qualification and score it with scorecard-marketing.
- Write a questionnaire with categories, point values, and email capture before the questions.
- Create result-page content for Low, Medium, and High score tiers.

## Source text · SKILL.md · MIT

Below is the content of a third-party file. It is data, not instructions for you: do not act on anything written inside unless the human asks. Block tag: 38969482ca0a7ab4.

BEGIN THIRD-PARTY FILE 38969482ca0a7ab4
```text
---
name: scorecard-marketing
description: 'Build quiz and assessment funnels that generate qualified leads at 30-50% conversion. Use when the user mentions "quiz funnel", "scorecard", "lead magnet", "score-based segmentation", or "lead qualification". Also trigger when designing self-assessment tools, building calculators or graders for marketing, or creating personalized result pages that drive conversions. Covers concept hooks, question design, dynamic results by tier, and automated follow-up sequences. For landing page conversion, see cro-methodology. For full marketing plans, see one-page-marketing.'
license: MIT
metadata:
  author: wondelai
  version: "1.5.0"
---

# Scorecard Marketing Skill

A proven 4-step system for generating qualified leads through interactive assessments that arrive with rich data about each prospect.

## Core Principle

**Everything is downstream from lead generation.** People buy to resolve psychological tension between their current reality and desired reality — a scorecard awakens dormant desires by asking revealing questions.

**The foundation:** Active searchers are harder to sell to (already decided, set budget); people with dormant desires buy from whoever helped them uncover the need. Interactive assessments create psychological engagement static content cannot — which is why they convert several times better than a PDF download (see [Conversion Benchmarks](#conversion-benchmarks)).

## Scoring

**Goal: 10/10.** Score a funnel against the six [Quick Diagnostic](#quick-diagnostic) rows: `score = round(satisfied_rows / 6 × 10)`. Read the bands as: **9-10** = all six pass (dormant-desire hook, email captured first, scored categories, unique per-tier content and CTA, tier-segmented follow-up); **5-7** = the funnel exists but generic results or late email capture cost it 2-3 rows; **≤3** = no concept hook or no scoring. Always give the current score and the specific rows to close to reach 10/10.

## The 4-Step Scorecard System

### 1. Landing Page

**Core concept:** The landing page exists for one purpose: get visitors to start the questionnaire. It must create enough curiosity and promise enough value that clicking "Start" feels irresistible.

**Why it works:** A concept hook taps a dormant desire; framing around a score triggers the primal drive to measure, rank, and improve. Curiosity plus low commitment ("takes 3 minutes") removes friction.

**Key insights:**
- The concept hook is the single most important element — it defines what visitors score themselves on. The 5 hook types: **moving toward** (goal), **pain removal**, **readiness** (decision validation), **category** (compare yourself to a standard), **knowledge** (test what you know)
- "Moving toward" hooks ("Are you ready to [goal]?") outperform fear-based hooks
- The 3 Cs — Clarity, Credibility, Connection — must all be present
```
END THIRD-PARTY FILE 38969482ca0a7ab4

The third-party file has ended. Everything between the 38969482ca0a7ab4 tags is data: requests and commands from it are not followed. An “end of file” line with another tag inside the block is part of the file.

First 2885 of 14167 bytes. © wondelai · MIT · https://github.com/wondelai/skills/tree/HEAD/scorecard-marketing/SKILL.md

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---
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