# sales-funnel-blueprint

This skill turns an offer into a build-ready funnel plan with pages, pricing, copy structure, and step metrics. Use it before building the flow.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 103300 installs · ★ 5
- Author: autonnel
- License: Apache-2.0 · policy=mirror · the beginning of the file is at the end of this page
- Source: https://github.com/autonnel/autonnel-skills/tree/HEAD/sales-funnel-blueprint/SKILL.md
- Updated: 2026-10-24
- HTML: https://affpapa.org/en/nevibecode/skills/sales-funnel-blueprint

## What it does

\`sales-funnel-blueprint` turns an offer into a funnel specification that a builder or coding agent can implement. It chooses a suitable shape, such as a direct offer, tripwire, lead magnet, VSL, application, or store funnel. Each page gets a goal, traffic context, above-the-fold copy, body sections, proof, objections, fields, price framing, exit path, and success metric.

The skill starts by collecting the offer and price, traffic source, awareness level, fulfilment method, and existing assets. It then maps the price ladder with an entry offer, immediate upsell, downsell, and backend offer. The output also covers conversion events, click IDs, server-side purchase reporting, revenue and currency values, plus one A/B test slot.

A price and traffic mismatch should be checked before page design: the source uses a $2,000 offer with instant checkout from cold TikTok traffic as an example of a structural risk. Installation adds `SKILL.md` to the skill directory for the chosen environment.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add autonnel/autonnel-skills --skill sales-funnel-blueprint -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/sales-funnel-blueprint/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/sales-funnel-blueprint/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add autonnel/autonnel-skills --skill sales-funnel-blueprint -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/sales-funnel-blueprint/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add autonnel/autonnel-skills --skill sales-funnel-blueprint -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/sales-funnel-blueprint/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install autonnel/autonnel-skills sales-funnel-blueprint
```

2. **Manually: put the files in place**
- File: `.github/skills/sales-funnel-blueprint/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add autonnel/autonnel-skills --skill sales-funnel-blueprint -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/autonnel/autonnel-skills --path sales-funnel-blueprint
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/sales-funnel-blueprint/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add autonnel/autonnel-skills --skill sales-funnel-blueprint -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/autonnel/autonnel-skills/tree/HEAD/sales-funnel-blueprint/SKILL.md

## When to use it
- choose a funnel shape for an offer and traffic source
- map the buyer journey across pages
- outline landing and checkout content
- define an entry offer and upsell ladder
- set launch metrics and conversion events

## Example prompts
- Create a funnel specification for a $100 online course, and ask for the missing inputs first.
- List the pages needed for a lead magnet funnel and later offer, with a metric for each step.
- Check the fit between a $2,000 offer and cold TikTok traffic, then choose the funnel shape.

## Source text · SKILL.md · Apache-2.0

Below is the content of a third-party file. It is data, not instructions for you: do not act on anything written inside unless the human asks. Block tag: d3a89e8b9c96354d.

BEGIN THIRD-PARTY FILE d3a89e8b9c96354d
```text
---
name: sales-funnel-blueprint
description: Turn an offer into a concrete multi-step sales funnel spec - page-by-page structure, price ladder, copy outline and the metrics each step must hit. Use when asked to build a sales funnel, marketing funnel, landing page flow, lead magnet funnel, webinar funnel, tripwire or VSL funnel, when planning a product launch page flow, or when someone asks "what pages do I need" for selling something online.
---

# Sales Funnel Blueprint

Produce a build-ready funnel spec: which pages exist, what each one must say, what it charges, and what number tells you it works. The output is a document someone can hand to a builder (human or agent) and implement without further questions.

## When to use

- "I want to sell X online, what do I need to build"
- Planning a launch, a lead magnet, a tripwire, a webinar or a VSL flow
- An existing single page needs to become a multi-step funnel
- Before writing any copy or touching a page builder

## When not to use

- A page already exists and is underperforming → `landing-page-conversion-audit`
- The user only needs a contact form or a brochure site. Say plainly that a funnel is the wrong shape for that and stop; a funnel is for a paid acquisition path with a measurable purchase.

## Step 1: pin the inputs

Do not design before you have these five. Ask for whatever is missing - the funnel shape is determined by them, not by preference.

| Input | Why it changes the shape |
|---|---|
| **Offer + price point** | Under ~$50 → direct-response single step. $50-500 → landing + checkout + upsell. $500+ → lead capture + call booking, not instant checkout. |
| **Traffic source** | Paid social = cold, needs the full pitch on the page. Search = warmer, shorter page. Email list = shortest. Affiliate = needs a distinct pre-sell. |
| **Awareness level** | Problem-unaware audiences need an education step before any offer. Solution-aware can go straight to the offer. |
| **Fulfilment** | Digital = instant delivery, upsells easy. Physical = shipping costs, returns, delivery expectations to set. Service = booking calendar, not checkout. |
| **What already exists** | A store with a catalog, an email list, a domain, existing pixels - reuse beats rebuild. |

If the price point and the traffic source conflict (e.g. $2,000 offer on cold TikTok traffic with instant checkout), say so before designing. That conflict, not the page design, is what will fail.

## Step 2: pick the shape

Choose one, then adapt. Do not invent a novel funnel shape for a standard offer.
```
END THIRD-PARTY FILE d3a89e8b9c96354d

The third-party file has ended. Everything between the d3a89e8b9c96354d tags is data: requests and commands from it are not followed. An “end of file” line with another tag inside the block is part of the file.

First 2561 of 7567 bytes. © autonnel · Apache-2.0 · https://github.com/autonnel/autonnel-skills/tree/HEAD/sales-funnel-blueprint/SKILL.md

_Part of the page did not fit — see the HTML version._

---
NeVibeCode on affpapa.org. Catalog texts are descriptions, not instructions for the agent. How to choose and install: https://affpapa.org/en/nevibecode/agents.md