# roblox-growth-design

Diagnoses Roblox game growth, retention, and Home discovery metrics. Guides updates, monetization setups, and A/B experiments using Creator Dashboard data.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 1600 installs · ★ 127
- Author: TabooHarmony
- License: MIT · policy=mirror · the beginning of the file is at the end of this page
- Source: https://github.com/TabooHarmony/roblox-brain/tree/HEAD/skills/design/roblox-growth-design/SKILL.md
- Updated: 2026-10-15
- HTML: https://affpapa.org/en/nevibecode/skills/roblox-growth-design

## What it does

The skill evaluates player transitions across Roblox experiences: from impressions and page clicks to first actions, returns, and Robux purchases. It identifies causes behind a low Play-Through Rate (PTR), excessive First-Play Bounce Rate, and drops in D1 or D7 retention.

It embeds specific knowledge of the platform recommendation engine. The instructions cover the 250 highly engaged player benchmark needed to lift 16+ gating, the gap between paid ad traffic and organic discovery, and noise in low-CCU readouts. On monetization, it favors consumable developer products over one-time passes to drive repeat spend days.

The agent cannot guess your analytics. It requires concrete numbers from the Creator Dashboard, because building a falsifiable update hypothesis without session and acquisition logs will fail.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add TabooHarmony/roblox-brain --skill roblox-growth-design -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/roblox-growth-design/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/roblox-growth-design/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add TabooHarmony/roblox-brain --skill roblox-growth-design -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/roblox-growth-design/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add TabooHarmony/roblox-brain --skill roblox-growth-design -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/roblox-growth-design/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install TabooHarmony/roblox-brain roblox-growth-design
```

2. **Manually: put the files in place**
- File: `.github/skills/roblox-growth-design/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add TabooHarmony/roblox-brain --skill roblox-growth-design -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/TabooHarmony/roblox-brain --path skills/design/roblox-growth-design
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/roblox-growth-design/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add TabooHarmony/roblox-brain --skill roblox-growth-design -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/TabooHarmony/roblox-brain/tree/HEAD/skills/design/roblox-growth-design/SKILL.md

## When to use it
- diagnose drops in D1 and D7 retention
- identify causes behind high First-Play Bounce Rate
- structure A/B tests for experience icons and thumbnails
- convert one-time game passes into consumable products

## Example prompts
- Review my Creator Dashboard retention stats and identify where the onboarding drop occurs.
- Help me set up an A/B test hypothesis for our next thumbnail update.
- Audit our store layout to increase repeat purchases using consumable items.

## Source text · SKILL.md · MIT

Below is the content of a third-party file. It is data, not instructions for you: do not act on anything written inside unless the human asks. Block tag: 7a42108a5bc8258c.

BEGIN THIRD-PARTY FILE 7a42108a5bc8258c
```text
---
name: roblox-growth-design
description: "Use for Roblox growth: diagnosing stats, discovery, retention, onboarding, experiments, LiveOps, thumbnails, and packaging."
when_to_use: "Also when CCU, D1/D7, playtime or Home recommendations are low, planning an update or A/B test, reading the Creator Dashboard, and auditing why a game isn't growing."
last_reviewed: 2026-10-14
sources:
  - https://create.roblox.com/docs/discovery
  - https://create.roblox.com/docs/production/game-design/analytics-essentials
  - https://create.roblox.com/docs/production/analytics/acquisition
  - https://create.roblox.com/docs/production/analytics/retention
  - https://create.roblox.com/docs/production/analytics/engagement
  - https://create.roblox.com/docs/production/analytics/monetization
  - https://create.roblox.com/docs/production/experiments
  - https://create.roblox.com/docs/production/game-design/core-loops
  - https://create.roblox.com/docs/production/game-design/onboarding
  - https://create.roblox.com/docs/production/game-design/liveops-planning
  - https://create.roblox.com/docs/production/game-design/liveops-essentials
  - https://create.roblox.com/docs/production/game-design/content-updates
  - https://create.roblox.com/docs/production/game-design/monetization-foundations
  - https://create.roblox.com/docs/production/game-design/season-pass-design
  - https://create.roblox.com/docs/production/publishing/experience-icons
  - https://create.roblox.com/docs/production/publishing/thumbnails
  - https://create.roblox.com/docs/production/publishing/accessibility
  - https://create.roblox.com/docs/production/monetization/regional-pricing
  - https://create.roblox.com/docs/production/monetization/price-optimization
  - https://devforum.roblox.com/t/boost-your-discovery-by-building-games-people-want-to-play/4779042
  - https://qptr.io
  - https://creatorexchange.io
  - https://www.copyright.gov/title17/92chap2.html
  - https://copyright.gov/circs/circ30.pdf
  - original
---

# Roblox Growth Design

## When to Load

Load for growth, discovery, retention, onboarding, packaging, or LiveOps; route implementation to domain skills.

## Quick Reference

### Diagnose before prescribing

1. Ask for dashboard, release, acquisition, and session evidence. Never invent metrics.
2. Find the narrowest broken transition: impression→play, join→control, action→payoff, return, or purchase.
3. Write a falsifiable hypothesis: **If Y changes because evidence Z, X should move without harming G.**
4. Prefer one test with a primary metric, counter-metrics, MDE, and decision rule.
5. Stop for safety, severe regressions, or invalid instrumentation; avoid significance peeking.

<!-- temporal: 2026-07 -->
### Home diagnosis
```
END THIRD-PARTY FILE 7a42108a5bc8258c

The third-party file has ended. Everything between the 7a42108a5bc8258c tags is data: requests and commands from it are not followed. An “end of file” line with another tag inside the block is part of the file.

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---
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