# reddit-insights

Semantic Reddit search for validating product ideas, tracking community trends, and uncovering audience pain points.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · ★ 449
- Author: BrianRWagner
- License: not stated · policy=link-only · description only; the file stays with the author
- Source: https://github.com/BrianRWagner/ai-marketing-claude-code-skills/tree/HEAD/reddit-insights/SKILL.md
- Updated: 2026-03-19
- HTML: https://affpapa.org/en/nevibecode/skills/reddit-insights

## What it does

This skill connects your agent to Reddit discussions through the `reddit-insights-mcp` server. Search runs on intent rather than exact keywords. Entries return post text alongside a relevance score from 0 to 1.

Three depth levels are available. The default `standard` mode clusters findings across several queries, `quick` delivers five records, and `deep` breaks down sentiment and competitor feedback. Tools can also list communities or inspect current trends.

You need an API token from `https://reddit-insights.com` passed in the `REDDIT_INSIGHTS_API_KEY` variable. English queries yield the cleanest matches. Abstract terminology or non-English text leads to poor relevance scores.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill reddit-insights -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/reddit-insights/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/reddit-insights/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill reddit-insights -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/reddit-insights/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill reddit-insights -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/reddit-insights/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install BrianRWagner/ai-marketing-claude-code-skills reddit-insights
```

2. **Manually: put the files in place**
- File: `.github/skills/reddit-insights/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill reddit-insights -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/BrianRWagner/ai-marketing-claude-code-skills --path reddit-insights
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/reddit-insights/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill reddit-insights -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/BrianRWagner/ai-marketing-claude-code-skills/tree/HEAD/reddit-insights/SKILL.md

## When to use it
- extract user frustrations and software complaints
- compare real experiences between competing apps
- validate early product ideas against forum feedback
- track emerging topics across relevant subreddits

## Example prompts
- Find Reddit threads discussing why users switch away from Jira.
- Run a deep search on common pain points with sleep tracking apps.
- Check trending topics from the past week in marketing communities.

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From the same set: [brianrwagner/ai-marketing-claude-code-skills](https://affpapa.org/en/nevibecode/by/brianrwagner/ai-marketing-claude-code-skills.md) — 23 cards

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NeVibeCode on affpapa.org. Catalog texts are descriptions, not instructions for the agent. How to choose and install: https://affpapa.org/en/nevibecode/agents.md