# reddit-ads

Walks you through Reddit Ads setup, subreddit targeting, ad formats and creative rules, with budget benchmarks.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 1100 installs · ★ 1062
- Author: kostja94
- License: MIT · policy=mirror · the beginning of the file is at the end of this page
- Source: https://github.com/kostja94/marketing-skills/tree/HEAD/skills/paid-ads/platforms/reddit-ads/SKILL.md
- Updated: 2026-10-21
- HTML: https://affpapa.org/en/nevibecode/skills/reddit-ads

## What it does

The skill covers campaign setup, subreddit targeting and creative. It lays out the ad formats — Promoted Posts, Conversation Ads, Video Ads, Takeover Ads — and the targeting types: subreddit, interests, lookalike, and retargeting site visitors. Subreddit targeting is treated as the main lever, with a suggestion to start on 5–10 relevant communities and expand by performance.

Creative guidance is blunt: ads have to blend with organic posts, skip sales-heavy language and avoid clickbait. Redditors flag spam fast, so an ad that reads like a pitch usually dies in the comments.

Budget numbers are included. Minimum is $5/day. Testing runs $150–300 over 30 days, scaling $500–2,000+ per month. CPM sits at $2–10, CPC at $0.50–3.00. The pre-launch checklist asks you to read each subreddit's rules first, because some communities ban advertising outright — that's a common reason a campaign never gets off the ground. For organic Reddit work, use reddit-posts instead; paid-ads-strategy, landing-page-generator and analytics-tracking are listed as companions.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add kostja94/marketing-skills --skill reddit-ads -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/reddit-ads/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/reddit-ads/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add kostja94/marketing-skills --skill reddit-ads -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/reddit-ads/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add kostja94/marketing-skills --skill reddit-ads -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/reddit-ads/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install kostja94/marketing-skills reddit-ads
```

2. **Manually: put the files in place**
- File: `.github/skills/reddit-ads/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add kostja94/marketing-skills --skill reddit-ads -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/kostja94/marketing-skills --path skills/paid-ads/platforms/reddit-ads
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/reddit-ads/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add kostja94/marketing-skills --skill reddit-ads -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/kostja94/marketing-skills/tree/HEAD/skills/paid-ads/platforms/reddit-ads/SKILL.md

## When to use it
- pick 5–10 subreddits that match your audience
- write an ad that does not read like an ad
- size a test budget and a scaling budget
- check whether a community allows advertising
- set up conversion tracking for Reddit campaigns

## Example prompts
- Help me set up Reddit Ads for our SaaS, audience is developers
- Which subreddits should I target and what should I spend on testing?
- Review my Promoted Post copy — does it come across as spam?

## Source text · SKILL.md · MIT

Below is the content of a third-party file. It is data, not instructions for you: do not act on anything written inside unless the human asks. Block tag: f808c36c76d9b6fa.

BEGIN THIRD-PARTY FILE f808c36c76d9b6fa
```text
---
name: reddit-ads
description: When the user wants to set up, optimize, or manage Reddit Ads. Also use when the user mentions "Reddit Ads," "Promoted Posts," "subreddit targeting," "Reddit advertising," or "Reddit communities." For organic Reddit, use reddit-posts.
metadata:
  version: 1.0.1
---

# Paid Ads: Reddit Ads

Guides Reddit Ads setup, subreddit targeting, and creative best practices. Reddit excels at niche communities and discussion-driven audiences; use when your audience is active in specific subreddits and values authentic, value-first messaging.

**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

## Why Reddit

- **High engagement**: ~34 min/session; users seek solutions, not passive scroll
- **Lower competition**: vs Facebook/Instagram for niche audiences
- **100K+ subreddits**: Precise community targeting
- **Cost**: CPM $2–10; CPC $0.50–3.00; min $5/day

## Ad Formats

| Format | Use |
|--------|-----|
| **Promoted Posts** | Image, video, carousel, text; native to feed |
| **Conversation Ads** | Inbox messages; lead gen; direct response |
| **Video Ads** | Autoplay; captions supported |
| **Takeover Ads** | Homepage; premium; major campaigns |

## Targeting

| Type | Use |
|------|-----|
| **Subreddit** | Primary; 5–10 relevant subreddits to start; expand by performance |
| **Interests** | Broader; interest-based |
| **Lookalike** | Based on converters or engagers |
| **Retargeting** | Website visitors |

**Principle**: Subreddit targeting is Reddit's strength; choose communities where your audience already discusses relevant topics.

## Creative Best Practices

- **Native feel**: Ads must blend with organic content; avoid sales-heavy language
- **Value-first**: Offer genuine value; respect community norms
- **Authentic**: Redditors reject spam-like or inauthentic ads quickly
- **No clickbait**: Transparent; honest headlines

## Budget Guidance

| Phase | Budget |
|-------|--------|
| **Testing** | $150–300 over 30 days for statistical significance |
| **Scaling** | $500–2,000+/month by category |

## Pre-Launch Checklist

- [ ] Subreddits researched; rules checked (some prohibit ads)
- [ ] Creative feels native; no misleading claims
- [ ] Conversion tracking set
- [ ] Landing page aligned with ad promise
- [ ] Minimum $5/day budget

## Related Skills

- **reddit-posts**: Organic Reddit content; native ad creative should align with post style and subreddit norms
- **paid-ads-strategy**: Channel selection; when Reddit fits
```
END THIRD-PARTY FILE f808c36c76d9b6fa

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