# press-release

Writes an Amazon-style press release for a product that does not exist yet. The point is to settle what customers get before anyone starts building.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 2400 installs · ★ 7673
- Author: deanpeters
- License: CC-BY-SA-4.0 · policy=link-only · description only; the file stays with the author
- Source: https://github.com/deanpeters/Product-Manager-Skills/tree/HEAD/skills/press-release/SKILL.md
- Updated: 2026-10-16
- HTML: https://affpapa.org/en/nevibecode/skills/press-release

## What it does

The skill walks the agent through Amazon's Working Backwards method: draft the announcement first, build second. The structure is fixed. Ten parts, from a benefit-led headline and dateline to the customer problem, the outcome-based solution, a leader quote, a company blurb and a media contact. The full skeleton sits in `template.md`.

Steps run in order, each with its own quality check. The headline has to name the benefit for the customer, not the feature list. The author budgets 30-45 minutes and asks for the idea plus who it serves. When that context is missing, the skill points to sibling skills in the same repository: `proto-persona`, `problem-statement`, `positioning-statement`. So you may need two or three other skills filled in first, or the draft stays vague.

It is a planning document, not launch copy. Writing it after the product ships is too late, and the author advises against using it on small tweaks.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add deanpeters/Product-Manager-Skills --skill press-release -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/press-release/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/press-release/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add deanpeters/Product-Manager-Skills --skill press-release -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/press-release/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add deanpeters/Product-Manager-Skills --skill press-release -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/press-release/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install deanpeters/Product-Manager-Skills press-release
```

2. **Manually: put the files in place**
- File: `.github/skills/press-release/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add deanpeters/Product-Manager-Skills --skill press-release -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/deanpeters/Product-Manager-Skills --path skills/press-release
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/press-release/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add deanpeters/Product-Manager-Skills --skill press-release -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/deanpeters/Product-Manager-Skills/tree/HEAD/skills/press-release/SKILL.md

## When to use it
- state the customer value before a spec line is written
- get stakeholders to agree on what the launch actually promises
- kill a weak idea by trying to announce it
- fill a ten-part press release structure without gaps
- test whether a feature earns a mention in the announcement

## Example prompts
- press-release: offline note editor for long train rides, audience is people working on the move
- Use the press-release skill for auto-picking recipes from what is already in the fridge
- press-release, the problem is manual sprint reports, audience is team leads

## Similar
- [press-release-writer](https://affpapa.org/en/nevibecode/skills/press-release-writer.md) — skill · 4400 installs
- [press-media-relations](https://affpapa.org/en/nevibecode/skills/press-media-relations.md) — skill · 1000 installs
- [deliver-release-notes](https://affpapa.org/en/nevibecode/skills/deliver-release-notes.md) — skill · 751 installs
- [meanest-editor](https://affpapa.org/en/nevibecode/skills/meanest-editor.md) — skill · 755 installs
- [tech-press-relations](https://affpapa.org/en/nevibecode/skills/tech-press-relations.md) — skill · 10400 installs
- [public-relations](https://affpapa.org/en/nevibecode/skills/public-relations.md) — skill · 55200 installs

From the same set: [deanpeters/product-manager-skills](https://affpapa.org/en/nevibecode/by/deanpeters/product-manager-skills.md) — 73 cards

---
NeVibeCode on affpapa.org. Catalog texts are descriptions, not instructions for the agent. How to choose and install: https://affpapa.org/en/nevibecode/agents.md