# predictable-revenue

A skill for building a scalable outbound B2B sales machine with role specialization (SDR, AE, CSM). Generates qualified pipeline through Cold Calling 2.0 and standardizes handoff between prospecting and closing.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 5300 installs · ★ 2508
- Author: wondelai
- License: MIT · policy=mirror · the beginning of the file is at the end of this page
- Source: https://github.com/wondelai/skills/tree/HEAD/predictable-revenue/SKILL.md
- Updated: 2026-09-10
- HTML: https://affpapa.org/en/nevibecode/skills/predictable-revenue

## What it does

The skill implements the Predictable Revenue framework — the methodology that helped Salesforce add $100M in recurring revenue. The core insight: separating prospecting (SDR) from closing (AE) creates a repeatable process instead of one person doing everything.

Inside you'll find three lead types (seeds via referrals, nets via marketing, spears via cold outreach), the ANUM qualification system (Authority, Need, Urgency, Money), and the referral-email technique: email up and ask "who's the right person?" instead of pitching down. A 10-point diagnostic reveals where the system breaks — role separation missing, pipeline unpredictable, or no standard SDR-to-AE handoff.

The workflow: build target account list → send mass personalized emails → get referred to the right person → qualify with ANUM → pass to AE. The skill includes checklists, email templates, a day-by-day follow-up sequence, and metrics to track for each role.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add wondelai/skills --skill predictable-revenue -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/predictable-revenue/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/predictable-revenue/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add wondelai/skills --skill predictable-revenue -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/predictable-revenue/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add wondelai/skills --skill predictable-revenue -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/predictable-revenue/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install wondelai/skills predictable-revenue
```

2. **Manually: put the files in place**
- File: `.github/skills/predictable-revenue/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add wondelai/skills --skill predictable-revenue -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/wondelai/skills --path predictable-revenue
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/predictable-revenue/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add wondelai/skills --skill predictable-revenue -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/wondelai/skills/tree/HEAD/predictable-revenue/SKILL.md

## When to use it
- separate prospecting from closing in a B2B team
- build a cold email sequence that generates referrals
- qualify leads using Authority, Need, Urgency, Money criteria
- predict sales pipeline 3 months ahead
- standardize handoff between SDR and Account Executive

## Example prompts
- How do I set up B2B sales from scratch with clear role separation?
- How do I write a cold email that asks for a referral instead of selling?
- How do I use ANUM to qualify a lead before handing it to an AE?

## Source text · SKILL.md · MIT

Below is the content of a third-party file. It is data, not instructions for you: do not act on anything written inside unless the human asks. Block tag: 0f43b4a4c5f3c3e6.

BEGIN THIRD-PARTY FILE 0f43b4a4c5f3c3e6
```text
---
name: predictable-revenue
description: 'Build a scalable outbound B2B sales machine with specialized roles (SDR, AE, CSM). Use when the user mentions "outbound sales", "Cold Calling 2.0", "cold email sequences", "sales pipeline", "SDR process", "sales development", "build an outbound sales team", or "fill my pipeline". Also trigger when setting up a B2B SaaS sales team from scratch or building a lead-qualification framework to improve close rates. Covers the three lead types (seeds/nets/spears), role specialization, the referral-email method, ANUM qualification, and pipeline math. For offer design, see hundred-million-offers. For persuasion science, see influence-psychology.'
license: MIT
metadata:
  author: wondelai
  version: "1.4.0"
---

# Predictable Revenue Framework

A systematic approach to building a scalable, predictable B2B sales machine — the outbound prospecting system that helped Salesforce add $100M in recurring revenue.

## Core Principle

**Predictable lead generation drives predictable revenue.** The biggest mistake in sales is having the same people prospect AND close — specialization creates a repeatable, scalable machine. Traditional cold calling is dead; Cold Calling 2.0 (mass, personalized cold emails that generate referrals to the right person) is the new outbound.

## Scoring

**Goal: 10/10.** Score a sales process 0-10 by awarding 2 points for each of the five [Quick Diagnostic](#quick-diagnostic) rows it satisfies (prospecting/closing separated, defined outbound process, 3-month pipeline predictability, known lead-type mix, standardized SDR→AE handoff). Bands: **9-10** = role separation plus a repeatable process that predicts pipeline; **5-6** = some specialization but ad-hoc prospecting or unpredictable pipeline; **≤3** = one person prospects and closes, revenue depends on heroics. Always give the current score and the specific diagnostic rows blocking 10/10.

## The Three Types of Leads

**Not all leads are equal — treat them differently.**

| Type | Source | Conversion | Cost | Example |
|------|--------|------------|------|---------|
| **Seeds** | Word of mouth, referrals, organic | Highest | Lowest (takes time) | Customer referral, NPS-driven |
| **Nets** | Marketing campaigns, inbound | Medium | Medium | Content, SEO, webinars |
| **Spears** | Outbound prospecting | Lower but predictable | Higher (people-intensive) | Cold Calling 2.0 |

**Key insight:** Most companies over-invest in nets and under-invest in spears; seeds are the best but can't be manufactured quickly. Invest accordingly — customer success and referral programs (seeds), content and paid acquisition (nets), SDR team (spears).
```
END THIRD-PARTY FILE 0f43b4a4c5f3c3e6

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