# power-user-cultivation

Identifies engaged developers, calculates advocate scores, and designs champion programs without forced quotas or generic discounts.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · ★ 87
- Author: jonathimer
- License: MIT · policy=mirror · the beginning of the file is at the end of this page
- Source: https://github.com/jonathimer/devmarketing-skills/tree/HEAD/skills/power-user-cultivation/SKILL.md
- Updated: 2026-03-03
- HTML: https://affpapa.org/en/nevibecode/skills/power-user-cultivation

## What it does

This skill guides you through finding organic advocates among your existing users. It segments developers into five distinct levels, from regular active users to code contributors. The built-in scoring system weights concrete actions: being in the top 10% of API consumers gives 20 points, helping others adds 20, and publishing tutorials awards 25.

Effective scoring requires real behavioral records. You need user metrics, community interaction logs, and ideally the `.agents/developer-audience-context.md` file. Without this audience context, the recommendations stay purely theoretical.

The guide outlines champion programs based on invite-only participation rather than open applications. Instead of pushing promotional tasks, it suggests perks developers value, like two-week early access to features, direct engineering contact, and conference sponsorships up to $2,000.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add jonathimer/devmarketing-skills --skill power-user-cultivation -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/power-user-cultivation/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/power-user-cultivation/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add jonathimer/devmarketing-skills --skill power-user-cultivation -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/power-user-cultivation/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add jonathimer/devmarketing-skills --skill power-user-cultivation -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/power-user-cultivation/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install jonathimer/devmarketing-skills power-user-cultivation
```

2. **Manually: put the files in place**
- File: `.github/skills/power-user-cultivation/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add jonathimer/devmarketing-skills --skill power-user-cultivation -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/jonathimer/devmarketing-skills --path skills/power-user-cultivation
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/power-user-cultivation/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add jonathimer/devmarketing-skills --skill power-user-cultivation -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/jonathimer/devmarketing-skills/tree/HEAD/skills/power-user-cultivation/SKILL.md

## When to use it
- calculate developer advocate scores from usage and social signals
- set up an invite-only champion program with realistic perks
- segment active users into advocates, champions, and contributors
- reduce friction for open source repository contributors

## Example prompts
- Create an advocate scoring tracker for our top API users.
- Draft an invite-only champion program outline without mandatory content quotas.
- Help me improve our open source repository contributor onboarding.

## Source text · SKILL.md · MIT

Below is the content of a third-party file. It is data, not instructions for you: do not act on anything written inside unless the human asks. Block tag: 9b778cfcf44a26d4.

BEGIN THIRD-PARTY FILE 9b778cfcf44a26d4
````text
---
name: power-user-cultivation
description: When the user wants to identify and nurture developer advocates, build champion programs, or turn active users into contributors and evangelists. Trigger phrases include "power users," "developer advocates," "ambassador program," "champion program," "community contributors," "referral program," or "user-generated content."
metadata:
  version: 1.0.0
---

# Power User Cultivation

This skill helps you identify your most engaged developers and turn them into advocates, contributors, and champions. No forced evangelism — just creating genuine value for developers who already love what you're building.

---

## Before You Start

1. **Load your developer audience context**:
   - Check if `.agents/developer-audience-context.md` exists
   - If not, run the `developer-audience-context` skill first
   - Understanding where your developers hang out and what motivates them is essential

2. **Gather your data**:
   - Usage metrics by user
   - Community participation data
   - Support interactions (helpful answers, feature requests)
   - Content created about your product
   - Referral/invitation history

---

## The Power User Spectrum

Not all engaged users want the same relationship:

| Level | Behavior | What They Want | Your Response |
|-------|----------|----------------|---------------|
| **Active User** | Uses product regularly | Product to keep working | Keep shipping |
| **Engaged User** | Participates in community | Help and recognition | Respond quickly |
| **Advocate** | Recommends you unprompted | Insider access | Early access, direct line |
| **Champion** | Creates content, answers questions | Platform and recognition | Formal program |
| **Contributor** | Contributes code, docs, extensions | Impact and ownership | Contributor program |

**Key insight**: Don't try to push everyone up the spectrum. Meet developers where they are. Some just want a great product — that's fine.

---

## Identifying Potential Advocates

### Behavioral Signals

Look for these patterns in your data:

**Usage-based signals**:
```
- Top 10% by API calls or usage
- Using advanced/power features
- Long tenure (>6 months active)
- Multiple projects using your product
- Early adopter of new features
```

**Community signals**:
```
- Answers questions from other users
- Files detailed, constructive bug reports
- Requests features thoughtfully
- Active in Discord/Slack/forums
- Mentions you positively on social
```

**Content signals**:
```
- Wrote blog post about your product
- Created tutorial or video
- Open sourced integration or extension
- Conference talk mentioning you
- Stack Overflow answers recommending you
```
````
END THIRD-PARTY FILE 9b778cfcf44a26d4

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---
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