# instagram-research

This skill pulls public Instagram evidence — profiles, posts, Reels, comments, hashtags — for a specific marketing decision.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 570 installs · ★ 27
- Author: PostPlusAI
- License: LicenseRef-Unknown · policy=link-only · description only; the file stays with the author
- Source: https://github.com/PostPlusAI/postplus-skills/tree/HEAD/skills/20-research/instagram-research/SKILL.md
- Updated: 2026-10-22
- HTML: https://affpapa.org/en/nevibecode/skills/postplusai-instagram-research

## What it does

Give it a product, category, problem, competitor, account or content URL and it picks the research route itself. Five scenarios are covered: account audit, organic benchmark, audience voice, creator discovery, and campaign or hashtag scouting.

Everything runs through the `postplus` CLI: `postplus research run <route> --<semantic flags> --limit <n> --wait --output result.json`. Available routes are `instagram-profiles`, `instagram-posts`, `instagram-hashtags`, `instagram-search`, `instagram-comments` and `instagram-email-search`. Flags differ per route — `instagram-posts`, for instance, takes repeated `--handle` or repeated `--url`, never both. Run `postplus research run <route> --help` when a flag or a bound is unclear.

Public Instagram only. Paid ads, Stories, Shop, LIVE, private analytics and broad social listening are out of scope, and the skill stops or asks you to narrow the request. Cross-platform asks get the Instagram lane only, with the rest handed off. Spending approval has to exist before a run is confirmed; a task description alone is not authorization.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add PostPlusAI/postplus-skills --skill instagram-research -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/instagram-research/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/instagram-research/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add PostPlusAI/postplus-skills --skill instagram-research -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/instagram-research/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add PostPlusAI/postplus-skills --skill instagram-research -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/instagram-research/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install PostPlusAI/postplus-skills instagram-research
```

2. **Manually: put the files in place**
- File: `.github/skills/instagram-research/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add PostPlusAI/postplus-skills --skill instagram-research -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/PostPlusAI/postplus-skills --path skills/20-research/instagram-research
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/instagram-research/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add PostPlusAI/postplus-skills --skill instagram-research -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/PostPlusAI/postplus-skills/tree/HEAD/skills/20-research/instagram-research/SKILL.md

## When to use it
- audit a competitor account before a campaign launch
- find working hooks and formats in someone else's organic content
- mine comments for audience objections and phrasing
- build a creator shortlist with public contact signals
- scan a brand hashtag or campaign for UGC samples

## Example prompts
- Audit this competitor account and show which formats perform best for them
- Pull the comments on these posts and list what the audience complains about
- Find creators in our category and keep only the ones with a public email

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## Other versions with the same name
- [instagram-research · bradautomates](https://affpapa.org/en/nevibecode/skills/instagram-research.md) — 1500 installs

From the same set: [postplusai/postplus-skills](https://affpapa.org/en/nevibecode/by/postplusai/postplus-skills.md) — 12 cards

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NeVibeCode on affpapa.org. Catalog texts are descriptions, not instructions for the agent. How to choose and install: https://affpapa.org/en/nevibecode/agents.md