# positioning-statement

Drafts a Geoffrey Moore positioning framework for your product. Helps pinpoint target buyers and sharp competitive differentiation.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 2500 installs · ★ 7673
- Author: deanpeters
- License: CC-BY-SA-4.0 · policy=link-only · description only; the file stays with the author
- Source: https://github.com/deanpeters/Product-Manager-Skills/tree/HEAD/skills/positioning-statement/SKILL.md
- Updated: 2026-10-16
- HTML: https://affpapa.org/en/nevibecode/skills/positioning-statement

## What it does

This skill applies Geoffrey Moore's classic framework from Crossing the Chasm directly inside your coding assistant. It constructs two core blocks: the value proposition and the differentiation clause. You supply the product name and target audience. From there, the assistant prompts for the unresolved customer pain and tangible outcomes.

The workflow forces a focus on buyer results instead of raw feature lists. Next, it contrasts the offering with a genuine rival or default behavior like spreadsheets. A built-in stress test audits whether buyers recognize their pain and if rivals could replicate the advantage within six months. The entire exercise takes 10 to 15 minutes.

This framework fails completely on captive internal tools because it is designed strictly for competitive commercial markets. It also cannot compensate for skipped customer discovery interviews. You need verified user research before running the prompts.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add deanpeters/Product-Manager-Skills --skill positioning-statement -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/positioning-statement/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/positioning-statement/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add deanpeters/Product-Manager-Skills --skill positioning-statement -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/positioning-statement/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add deanpeters/Product-Manager-Skills --skill positioning-statement -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/positioning-statement/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install deanpeters/Product-Manager-Skills positioning-statement
```

2. **Manually: put the files in place**
- File: `.github/skills/positioning-statement/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add deanpeters/Product-Manager-Skills --skill positioning-statement -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/deanpeters/Product-Manager-Skills --path skills/positioning-statement
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/positioning-statement/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add deanpeters/Product-Manager-Skills --skill positioning-statement -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/deanpeters/Product-Manager-Skills/tree/HEAD/skills/positioning-statement/SKILL.md

## When to use it
- Define market positioning for a new product launch
- Sharpen messaging against specific commercial rivals
- Align stakeholders on customer pain and product category
- Stress-test value claims before drafting a PRD

## Example prompts
- positioning-statement for a B2B SaaS tool targeting mid-market HR departments
- Draft a positioning statement for our automated feature flagging service aimed at platform leads
- Help sharpen our positioning against manual spreadsheets by focusing on team efficiency

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From the same set: [deanpeters/product-manager-skills](https://affpapa.org/en/nevibecode/by/deanpeters/product-manager-skills.md) — 73 cards

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NeVibeCode on affpapa.org. Catalog texts are descriptions, not instructions for the agent. How to choose and install: https://affpapa.org/en/nevibecode/agents.md