# podcast-marketing

Walks a podcast from planning to promotion: niche, episode formats, distribution, SEO and repurposing. Useful when the show exists but nobody hears it.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 1800 installs · ★ 1062
- Author: kostja94
- License: MIT · policy=mirror · the beginning of the file is at the end of this page
- Source: https://github.com/kostja94/marketing-skills/tree/HEAD/skills/content/podcast/SKILL.md
- Updated: 2026-10-21
- HTML: https://affpapa.org/en/nevibecode/skills/podcast-marketing

## What it does

The skill sorts a podcast into stages: planning, launching, growing. It asks about format (interview, solo, co-hosted, narrative), niche and goals — downloads, authority, lead gen, repurposing — then builds a strategy, an SEO checklist and a launch checklist.

A separate section covers the fact that search engines cannot listen to audio. So the work leans on text: transcripts, keyword-rich show notes, titles under 60 characters, episode descriptions written for voice search. For rich results it points at `PodcastEpisode` and `PodcastSeries` schema, and hands implementation to the `schema-markup` skill.

You also get discovery channels with their shares (search engines, podcast apps, social media, word of mouth), cross-promotion through feed drops and guest spots, and repurposing into clips, blog posts, a newsletter and quotes. Show notes are out of scope: the skill redirects those to `article-content`, so don't expect it to draft episode copy for you.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add kostja94/marketing-skills --skill podcast-marketing -a claude-code
```
```bash
npx skills add kostja94/marketing-skills --skill podcast -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/podcast/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/podcast/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add kostja94/marketing-skills --skill podcast -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/podcast/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add kostja94/marketing-skills --skill podcast -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/podcast/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install kostja94/marketing-skills podcast
```

2. **Manually: put the files in place**
- File: `.github/skills/podcast/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add kostja94/marketing-skills --skill podcast -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/kostja94/marketing-skills --path skills/content/podcast
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/podcast/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add kostja94/marketing-skills --skill podcast -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/kostja94/marketing-skills/tree/HEAD/skills/content/podcast/SKILL.md

## When to use it
- pick a niche and listener persona before recording episode one
- assemble an SEO checklist from transcripts, show notes and titles
- spread distribution across search engines, podcast apps and social
- arrange feed drops with podcasts of a similar size
- turn one episode into clips, a blog post and a newsletter

## Example prompts
- help me plan a podcast launch about dev tools: niche, format, distribution
- build an SEO checklist for my episodes: transcripts, show notes, PodcastEpisode schema
- how do I repurpose my podcast into clips and a newsletter

## Source text · SKILL.md · MIT

Below is the content of a third-party file. It is data, not instructions for you: do not act on anything written inside unless the human asks. Block tag: 46ce43beec9af24f.

BEGIN THIRD-PARTY FILE 46ce43beec9af24f
```text
---
name: podcast-marketing
description: When the user wants to plan, create, or market a podcast. Also use when the user mentions "podcast," "podcast strategy," "podcast SEO," "show notes," "podcast distribution," "Spotify podcast," "Apple Podcasts," "podcast discoverability," "PodcastEpisode schema," or "podcast repurposing." For show notes, use article-content.
metadata:
  version: 1.0.1
---

# Content: Podcast

Guides podcast strategy, content creation, distribution, marketing, and SEO. Podcasts compete in a crowded space (3M+ active shows, 500M+ listeners globally); discoverability is the primary challenge. Discovery channels: ~32% search engines, ~28% podcast apps, ~24% social media, ~16% word-of-mouth.

**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

## Initial Assessment

**Project context:** Read root `contextus.md` when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Identify:
1. **Stage**: Planning, launching, growing
2. **Format**: Interview, solo, co-hosted, narrative
3. **Niche**: Target audience, listener personas
4. **Goals**: Downloads, authority, lead gen, repurposing

## Content Strategy

| Element | Guideline |
|---------|-----------|
| **Niche focus** | Define audience through listener personas; tailored content cuts through noise |
| **Quality over gimmicks** | Sticky, unique, valuable content; most hosts see major growth after 5–6 months of consistency |
| **Episode structure** | Intro, main content, CTA; consistent format aids retention |

## Distribution & Discovery

| Channel | Share | Optimization |
|---------|-------|---------------|
| **Search engines** | ~32% | Transcripts, show notes, SEO-optimized titles/descriptions |
| **Podcast apps** | ~28% | Title, description, cover art; category selection |
| **Social media** | ~24% | Clips, quotes, repurposed content |
| **Word-of-mouth** | ~16% | Cross-promotion, guest appearances |

**Multi-channel**: Repurpose across platforms to multiply discovery surface.

## SEO for Podcasts

Search engines cannot listen to audio. Text-based content is essential:

| Element | Guideline |
|---------|-----------|
| **Transcripts** | Full or key-moment transcripts; indexable, accessible |
| **Show notes** | SEO-optimized; pull organic search traffic; include keywords naturally |
```
END THIRD-PARTY FILE 46ce43beec9af24f

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