# pmax-launch-kit

Generates complete Performance Max campaigns directly from a website URL. Delivers character-counted ad copy, search themes, and audience signals.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · ★ 111
- Author: Cogny AI
- License: not stated · policy=link-only · description only; the file stays with the author
- Source: https://github.com/cognyai/claude-code-marketing-skills/tree/HEAD/skills/pmax-launch-kit/SKILL.md
- Updated: 2026-10-12
- HTML: https://affpapa.org/en/nevibecode/skills/pmax-launch-kit

## What it does

The skill inspects a public web address using search and page fetching to extract core offers and conversion actions. It turns those insights into structured asset groups mapped to distinct audiences or product categories. If Shopify or WooCommerce MCP servers are linked, it determines asset groupings from top sellers over the last 90 days.

Every asset group receives copy strictly fitted to Google Ads constraints. It writes 15 short headlines under 30 characters and 5 long headlines under 90 characters. It also produces descriptions within strict character limits. A character counter table accompanies every item. The skill also writes up to 50 search themes without self-brand cannibalization and outlines audience signals.

Distinct conversion goals require completely separate campaigns rather than shared asset groups, because bidding strategies and budgets operate at the campaign level. The tool functions without any linked advertising accounts.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add cognyai/claude-code-marketing-skills --skill pmax-launch-kit -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/pmax-launch-kit/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/pmax-launch-kit/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add cognyai/claude-code-marketing-skills --skill pmax-launch-kit -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/pmax-launch-kit/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add cognyai/claude-code-marketing-skills --skill pmax-launch-kit -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/pmax-launch-kit/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install cognyai/claude-code-marketing-skills pmax-launch-kit
```

2. **Manually: put the files in place**
- File: `.github/skills/pmax-launch-kit/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add cognyai/claude-code-marketing-skills --skill pmax-launch-kit -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/cognyai/claude-code-marketing-skills --path skills/pmax-launch-kit
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/pmax-launch-kit/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add cognyai/claude-code-marketing-skills --skill pmax-launch-kit -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/cognyai/claude-code-marketing-skills/tree/HEAD/skills/pmax-launch-kit/SKILL.md

## When to use it
- generate character-counted headlines and descriptions for Google Ads
- map out search themes and audience signals for Performance Max
- write shot lists for multi-format display graphics and vertical video
- structure asset groups according to 90-day store sales data

## Example prompts
- /pmax-launch-kit brandname.com
- /pmax-launch-kit store.com/shoes-category
- Generate a complete Performance Max campaign package for https://example.com

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From the same set: [cognyai/claude-code-marketing-skills](https://affpapa.org/en/nevibecode/by/cognyai/claude-code-marketing-skills.md) — 58 cards

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NeVibeCode on affpapa.org. Catalog texts are descriptions, not instructions for the agent. How to choose and install: https://affpapa.org/en/nevibecode/agents.md