# pmax-audit

This skill reviews Performance Max campaigns, checking asset groups, creative coverage, search themes, and audience signals. Use it to spot configuration issues and spending concerns.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · ★ 111
- Author: Cogny AI
- License: not stated · policy=link-only · description only; the file stays with the author
- Source: https://github.com/cognyai/claude-code-marketing-skills/tree/HEAD/skills/pmax-audit/SKILL.md
- Updated: 2026-10-12
- HTML: https://affpapa.org/en/nevibecode/skills/pmax-audit

## What it does

The skill gathers Performance Max campaign data and reviews asset-group status and ad strength. It checks counts of headlines, images, and videos, and can flag assets with limited delivery or groups that lack a video.

It requires Cogny access through MCP and a connected Google Ads account. You can pass a campaign name or ID. Microsoft Ads alone cannot provide the asset-level audit, so Google Ads access is a prerequisite for that part.

When the relevant services are connected, the skill can also compare Microsoft Ads figures and check conversions using GA4, Shopify, or WooCommerce data. Microsoft Ads results appear separately; store data can help compare reported ad conversions with paid orders.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add cognyai/claude-code-marketing-skills --skill pmax-audit -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/pmax-audit/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/pmax-audit/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add cognyai/claude-code-marketing-skills --skill pmax-audit -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/pmax-audit/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add cognyai/claude-code-marketing-skills --skill pmax-audit -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/pmax-audit/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install cognyai/claude-code-marketing-skills pmax-audit
```

2. **Manually: put the files in place**
- File: `.github/skills/pmax-audit/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add cognyai/claude-code-marketing-skills --skill pmax-audit -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/cognyai/claude-code-marketing-skills --path skills/pmax-audit
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/pmax-audit/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add cognyai/claude-code-marketing-skills --skill pmax-audit -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/cognyai/claude-code-marketing-skills/tree/HEAD/skills/pmax-audit/SKILL.md

## When to use it
- identify asset groups with weak ad strength
- check creative coverage in each asset group
- find assets with limited delivery
- compare Performance Max spend and conversions
- compare reported conversions with paid orders

## Example prompts
- Run `/pmax-audit` to review all my Performance Max campaigns.
- Audit the campaign Holiday Retail with `/pmax-audit Holiday Retail`.
- Check whether this campaign's asset groups have enough images and video; run `/pmax-audit`.

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From the same set: [cognyai/claude-code-marketing-skills](https://affpapa.org/en/nevibecode/by/cognyai/claude-code-marketing-skills.md) — 38 cards

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