# organic-growth-advisor

A skill that runs a quick triage and points to one organic growth path: new segments, geographies, channels or products.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 1500 installs · ★ 7673
- Author: deanpeters
- License: CC-BY-SA-4.0 · policy=link-only · description only; the file stays with the author
- Source: https://github.com/deanpeters/Product-Manager-Skills/tree/HEAD/skills/organic-growth-advisor/SKILL.md
- Updated: 2026-10-16
- HTML: https://affpapa.org/en/nevibecode/skills/organic-growth-advisor

## What it does

Two questions drive the triage: how familiar the next market or buyer is, and how much the product itself has to change. Your answers land on a growth path matrix, and the skill returns a single recommendation with rationale, a diagnostic question and a first experiment.

The four paths come from the McKinsey Growth Pyramid, levels 2 through 5. Level 1 is retention and optimisation work, while levels 6 and 7 need capital and an executive mandate, so neither is covered. Risk grows with distance from the core: new segments sit closest, new products furthest. Teams often spend on the far level before exhausting the near ones.

Treat it as triage, not a strategy tool. Without core product-market fit, fix level 1 first. The skill runs in Claude, Codex, Cursor, GitHub Copilot, Gemini CLI and OpenCode.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add deanpeters/Product-Manager-Skills --skill organic-growth-advisor -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/organic-growth-advisor/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/organic-growth-advisor/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add deanpeters/Product-Manager-Skills --skill organic-growth-advisor -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/organic-growth-advisor/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add deanpeters/Product-Manager-Skills --skill organic-growth-advisor -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/organic-growth-advisor/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install deanpeters/Product-Manager-Skills organic-growth-advisor
```

2. **Manually: put the files in place**
- File: `.github/skills/organic-growth-advisor/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add deanpeters/Product-Manager-Skills --skill organic-growth-advisor -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/deanpeters/Product-Manager-Skills --path skills/organic-growth-advisor
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/organic-growth-advisor/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add deanpeters/Product-Manager-Skills --skill organic-growth-advisor -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/deanpeters/Product-Manager-Skills/tree/HEAD/skills/organic-growth-advisor/SKILL.md

## When to use it
- find where growth is actually stuck
- choose between new segments and new geographies
- decide whether a new sales channel is needed
- judge if an adjacent product is worth building
- frame a hypothesis for an AI-assisted experiment

## Example prompts
- Triage our situation: B2B payroll tool, strong in US mid-market, growth has plateaued.
- Help me pick a growth level — product-market fit is there, new customers are not.
- Should we enter a new geography, or test a new segment first?

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From the same set: [deanpeters/product-manager-skills](https://affpapa.org/en/nevibecode/by/deanpeters/product-manager-skills.md) — 73 cards

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NeVibeCode on affpapa.org. Catalog texts are descriptions, not instructions for the agent. How to choose and install: https://affpapa.org/en/nevibecode/agents.md