# openclaw-marketing-skills

A library of 36 marketing skills covering CRO, copywriting, SEO and paid ads, plus connectors that pull live data from Google Ads, Search Console and Meta Ads.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 828 installs · ★ 12
- Author: reason-machines
- License: LicenseRef-Unknown · policy=link-only · description only; the file stays with the author
- Source: https://github.com/reason-machines/marketing-skills/tree/HEAD/skills/openclaw-marketing-skills/SKILL.md
- Updated: 2026-10-09
- HTML: https://affpapa.org/en/nevibecode/skills/openclaw-marketing-skills

## What it does

The skill hands your agent a set of marketing jobs it can actually finish: conversion audits of landing pages and signup flows, homepage and email copy, technical SEO checks, campaign reviews. A separate group of connectors reads live account data from Google Ads, Search Console and Meta Ads instead of guessing from memory.

One setup step comes first. The agent writes a product context file to `.agents/product-marketing-context.md` with the product name, what it does, who buys it, positioning, pricing and current metrics. Skip it and the skills have no idea what they are writing about. Credentials for the data sources land in `.agents/` as well, next to cached exports.

The Search Console connector authenticates through a Google service account with read-only scope, so that key has to exist before you connect anything. Two install routes are available: `clawhub`, or cloning the repository and copying the `skills` folder into `~/.agents/skills/`.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add reason-machines/marketing-skills --skill openclaw-marketing-skills -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/openclaw-marketing-skills/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/openclaw-marketing-skills/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add reason-machines/marketing-skills --skill openclaw-marketing-skills -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/openclaw-marketing-skills/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add reason-machines/marketing-skills --skill openclaw-marketing-skills -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/openclaw-marketing-skills/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install reason-machines/marketing-skills openclaw-marketing-skills
```

2. **Manually: put the files in place**
- File: `.github/skills/openclaw-marketing-skills/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add reason-machines/marketing-skills --skill openclaw-marketing-skills -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/reason-machines/marketing-skills --path skills/openclaw-marketing-skills
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/openclaw-marketing-skills/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add reason-machines/marketing-skills --skill openclaw-marketing-skills -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/reason-machines/marketing-skills/tree/HEAD/skills/openclaw-marketing-skills/SKILL.md

## When to use it
- find why a landing page converts poorly
- draft homepage and email copy
- run a technical SEO audit
- spot Google Ads keywords that spend without converting
- trace an organic traffic drop in Search Console

## Example prompts
- Audit the conversion rate of `/pricing` and list the top three fixes
- Write homepage hero copy from my product context
- Show Search Console keywords sitting at positions 4–10 with quick-win potential

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From the same set: [reason-machines/marketing-skills](https://affpapa.org/en/nevibecode/by/reason-machines/marketing-skills.md) — 72 cards

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NeVibeCode on affpapa.org. Catalog texts are descriptions, not instructions for the agent. How to choose and install: https://affpapa.org/en/nevibecode/agents.md