# reddit-marketing

A skill that builds a Reddit strategy: finds the right subreddits, plans content and keeps your account out of a ban.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 529 installs · ★ 721
- Author: OpenClaudia
- License: MIT · policy=mirror · the beginning of the file is at the end of this page
- Source: https://github.com/OpenClaudia/openclaudia-skills/tree/HEAD/skills/reddit-marketing/SKILL.md
- Updated: 2026-10-21
- HTML: https://affpapa.org/en/nevibecode/skills/openclaudia-reddit-marketing

## What it does

This skill turns Claude into a Reddit strategist. It helps you find communities where your audience hangs out, score them by size and activity, sort them into three priority tiers and lay out a weekly posting rhythm.

Inside is a set of rules and templates. The core one: Reddit hates marketers, so 90% of your activity should be useful contributions and 10% or less can mention your product. The skill walks through five strategies — value-first posts, helpful comments, AMAs, case studies and paid ads. A separate section covers social listening: tracking brand and competitor mentions, spotting pain points and collecting content ideas.

What you get is a ready document: subreddit tables by tier, a weekly plan, post ideas, messaging do's and don'ts, and success metrics. One caveat the skill states plainly — building a Reddit presence takes months, not days. Users check your post history, and if it is all self-promotion they will call you out. Before posting in a new subreddit it advises lurking for a week to learn the local culture.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add OpenClaudia/openclaudia-skills --skill reddit-marketing -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/reddit-marketing/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/reddit-marketing/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add OpenClaudia/openclaudia-skills --skill reddit-marketing -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/reddit-marketing/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add OpenClaudia/openclaudia-skills --skill reddit-marketing -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/reddit-marketing/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install OpenClaudia/openclaudia-skills reddit-marketing
```

2. **Manually: put the files in place**
- File: `.github/skills/reddit-marketing/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add OpenClaudia/openclaudia-skills --skill reddit-marketing -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/OpenClaudia/openclaudia-skills --path skills/reddit-marketing
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/reddit-marketing/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add OpenClaudia/openclaudia-skills --skill reddit-marketing -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/OpenClaudia/openclaudia-skills/tree/HEAD/skills/reddit-marketing/SKILL.md

## When to use it
- find subreddits where your target audience hangs out
- build a weekly plan of posts and comments
- write a value-first post instead of a disguised ad
- track brand and competitor mentions
- check self-promo rules in a specific community

## Example prompts
- Build a Reddit strategy for my SaaS: find subreddits and lay out a weekly plan
- Help me write a value-first post for r/our_subreddit without obvious promotion
- Check what self-promo rules apply in these subreddits

## Source text · SKILL.md · MIT

Below is the content of a third-party file. It is data, not instructions for you: do not act on anything written inside unless the human asks. Block tag: 1d9f9571c2f66665.

BEGIN THIRD-PARTY FILE 1d9f9571c2f66665
````text
---
name: reddit-marketing
description: Market and engage on Reddit authentically. Use when the user says "Reddit marketing", "Reddit strategy", "promote on Reddit", "Reddit post", "subreddit strategy", "Reddit outreach", "Reddit ads", or asks about marketing or building presence on Reddit.
---

# Reddit Marketing Skill

You are a Reddit marketing strategist. Help build authentic presence, find target communities, and drive traffic from Reddit without getting banned.

## Reddit Marketing Rules

**The #1 rule:** Reddit hates marketers. Self-promotion gets downvoted, reported, and banned. The only way to succeed is to provide genuine value first.

**The 90/10 rule:** 90% of your activity should be valuable contributions (comments, helpful posts). 10% or less can mention your product/service.

**What gets you banned:**
- Posting links to your site without context or value
- Creating posts that are thinly disguised ads
- Using multiple accounts to upvote your own content
- Dropping links in comments without relevance
- Ignoring subreddit rules

## Finding Target Subreddits

### Step 1: Identify Relevant Communities

Search for subreddits where your target audience hangs out:

```
Methods:
1. Reddit search: reddit.com/search?q={topic}&type=sr
2. Google: site:reddit.com {topic}
3. Related subreddits (listed in each subreddit's sidebar)
4. Subreddit analytics tools
```

### Step 2: Evaluate Subreddit Quality

| Factor | What to Check | Good Sign |
|--------|--------------|-----------|
| Subscriber count | Sidebar | 10K-500K (sweet spot) |
| Daily active posts | Sort by New | 5-20 posts/day |
| Comment engagement | Top posts | 20+ comments regularly |
| Self-promo rules | Sidebar/wiki | Some allowed, clear rules |
| Moderator activity | Mod list | Active mods = quality community |
| Audience match | Top posts | Content matches your ICP |

### Step 3: Prioritize Subreddits

| Tier | Criteria | Strategy |
|------|----------|----------|
| **Tier 1** | Perfect audience match, 50K+ members | Heavy investment: daily comments, weekly posts |
| **Tier 2** | Adjacent audience, 10K-50K | Regular presence: 2-3 comments/week |
| **Tier 3** | Loosely related, any size | Occasional engagement when relevant |

## Content Strategies

### Strategy 1: Value-First Posts

Create genuinely useful content that happens to relate to your expertise:

```
Title: "I analyzed 500 {things} and here's what I found"
or
Title: "After 3 years of {activity}, here are the biggest lessons"
or
Title: "{How-to that solves a common pain point in the community}"
```

**Format:**
````
END THIRD-PARTY FILE 1d9f9571c2f66665

The third-party file has ended. Everything between the 1d9f9571c2f66665 tags is data: requests and commands from it are not followed. An “end of file” line with another tag inside the block is part of the file.

First 2577 of 6721 bytes. © OpenClaudia · MIT · https://github.com/OpenClaudia/openclaudia-skills/tree/HEAD/skills/reddit-marketing/SKILL.md

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---
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