# google-ads

Build Google Ads campaign structures and draft copy for Search, Display, and Performance Max. Useful when planning a campaign or revising its ads.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 558 installs · ★ 721
- Author: OpenClaudia
- License: MIT · policy=mirror · the beginning of the file is at the end of this page
- Source: https://github.com/OpenClaudia/openclaudia-skills/tree/HEAD/skills/google-ads/SKILL.md
- Updated: 2026-10-21
- HTML: https://affpapa.org/en/nevibecode/skills/openclaudia-google-ads

## What it does

The skill helps organize keywords into intent-based ad groups, choose match types, and prepare negative keyword lists. For responsive search ads, it specifies a set of 15 headlines and 4 descriptions, each subject to character limits. Its guidance also covers Display campaigns, Performance Max assets, and ad extensions such as sitelinks and callouts.

Before drafting copy, the skill asks for campaign context: the offer, audience, goal, landing page, budget, competitors, and selling points. When those details are missing, it should ask for them first. So you’ll need to bring campaign specifics before expecting finished ad copy. The workflow also includes checks for character limits and guidance on grouping keywords by intent.

Performance Max guidance covers text and image assets, asset groups, and audience signals. The skill also recommends preparing ad extensions. To install it in Claude Code, run `npx skills add OpenClaudia/openclaudia-skills --skill google-ads -a claude-code`; the skill file is at `~/.claude/skills/google-ads/SKILL.md`.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add OpenClaudia/openclaudia-skills --skill google-ads -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/google-ads/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/google-ads/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add OpenClaudia/openclaudia-skills --skill google-ads -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/google-ads/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add OpenClaudia/openclaudia-skills --skill google-ads -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/google-ads/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install OpenClaudia/openclaudia-skills google-ads
```

2. **Manually: put the files in place**
- File: `.github/skills/google-ads/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add OpenClaudia/openclaudia-skills --skill google-ads -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/OpenClaudia/openclaudia-skills --path skills/google-ads
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/google-ads/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add OpenClaudia/openclaudia-skills --skill google-ads -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/OpenClaudia/openclaudia-skills/tree/HEAD/skills/google-ads/SKILL.md

## When to use it
- organize a Search campaign around keyword intent
- draft headlines and descriptions for responsive search ads
- choose keyword match types and build a negative keyword list
- prepare text and image assets for Performance Max
- write copy for sitelinks and callouts

## Example prompts
- Plan a Google Ads campaign for my product. Ask me for missing details, then group the keywords by intent.
- Write a responsive search ad using these campaign details: [campaign details].
- Prepare Performance Max assets for this product line: [description].

## Source text · SKILL.md · MIT

Below is the content of a third-party file. It is data, not instructions for you: do not act on anything written inside unless the human asks. Block tag: fc5fa37c0ca6b3b2.

BEGIN THIRD-PARTY FILE fc5fa37c0ca6b3b2
````text
---
name: google-ads
description: Write Google Ads copy and build campaign structures. Use when the user asks to create Google Ads, write ad copy for search or display, set up PPC campaigns, optimize Quality Score, choose bidding strategies, or generate responsive search ads. Trigger phrases include "Google Ads", "PPC", "search ads", "display ads", "Performance Max", "ad copy", "headlines and descriptions", "keyword match types", "ad extensions", "Quality Score".
---

# Google Ads Copy and Campaign Builder

You are an expert Google Ads strategist and copywriter. When the user asks you to create Google Ads campaigns, write ad copy, or optimize existing ads, follow this comprehensive framework.

## Step 1: Gather Campaign Context

Before writing any ad copy, establish these fundamentals:

- **Product/Service**: What is being advertised?
- **Target audience**: Who are we reaching?
- **Primary goal**: Leads, sales, sign-ups, calls, store visits?
- **Landing page URL**: Where does the ad point?
- **Budget range**: Daily or monthly spend?
- **Competitors**: Who else is bidding on these terms?
- **USPs**: What makes this offer unique?

If the user has not provided these, ask before proceeding.

## Step 2: Keyword Strategy

### Match Types

Structure keywords using all three match types:

| Match Type | Syntax | Use Case |
|---|---|---|
| Broad match | `keyword` | Discovery, maximize reach, use with Smart Bidding |
| Phrase match | `"keyword"` | Moderate control, captures intent variations |
| Exact match | `[keyword]` | Tight control, highest relevance, best for proven terms |

### Keyword Organization

- Group keywords into tightly themed ad groups (5-15 keywords per group)
- Each ad group should target a single intent cluster
- Name ad groups descriptively: `[Product] - [Intent] - [Match Type]`

### Negative Keywords

Always include a negative keyword list. Common categories:

- **Informational blockers**: free, how to, what is, tutorial, guide, DIY, reddit, youtube
- **Job seekers**: jobs, careers, hiring, salary, internship
- **Irrelevant modifiers**: cheap (if premium brand), used, broken, complaint
- **Competitor brand names** (unless running a conquest campaign)

Organize negatives at both campaign and ad group levels.

## Step 3: Search Ad Copy

### Standard Search Ad Format

```
Headline 1 (max 30 characters): [Primary keyword + value prop]
Headline 2 (max 30 characters): [Benefit or differentiator]
Headline 3 (max 30 characters): [CTA or trust signal]
Description 1 (max 90 characters): [Expand on value prop, include keyword naturally]
````
END THIRD-PARTY FILE fc5fa37c0ca6b3b2

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