# copywriting

Writes copy for landing pages, product and sales pages, and ads. Gathers the brief, picks a framework, then returns headlines and calls to action.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 531 installs · ★ 721
- Author: OpenClaudia
- License: MIT · policy=mirror · the beginning of the file is at the end of this page
- Source: https://github.com/OpenClaudia/openclaudia-skills/tree/HEAD/skills/copywriting/SKILL.md
- Updated: 2026-10-21
- HTML: https://affpapa.org/en/nevibecode/skills/openclaudia-copywriting

## What it does

This skill turns the agent into a direct-response copywriter. Before writing anything it asks for seven inputs: page type, audience, primary goal, product, key differentiator, tone and constraints. No brief, no copy, so have those ready or the agent will pull them out of you one question at a time.

Four frameworks ship inside: PAS for pain-driven offers, AIDA for cold audiences, BAB for transformation stories, 4Ps for sales pages. PAS is the default. For each project the skill drafts 5–10 headline options from set formulas and checks them against a list: clear benefit, specific audience, under 70 characters, one or two power words.

Separate sections cover CTAs and tone. Calls to action start with a verb and are matched to the funnel stage and commitment level: low commitment up top, a purchase at the bottom. Tone comes in four flavours — professional, casual, urgent, authoritative. If you have brand guidelines or a word limit, put them in the constraints field up front, otherwise the agent writes at its own pace.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add OpenClaudia/openclaudia-skills --skill copywriting -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/copywriting/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/copywriting/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add OpenClaudia/openclaudia-skills --skill copywriting -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/copywriting/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add OpenClaudia/openclaudia-skills --skill copywriting -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/copywriting/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install OpenClaudia/openclaudia-skills copywriting
```

2. **Manually: put the files in place**
- File: `.github/skills/copywriting/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add OpenClaudia/openclaudia-skills --skill copywriting -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/OpenClaudia/openclaudia-skills --path skills/copywriting
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/copywriting/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add OpenClaudia/openclaudia-skills --skill copywriting -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/OpenClaudia/openclaudia-skills/tree/HEAD/skills/copywriting/SKILL.md

## When to use it
- draft landing page copy around one specific pain point
- generate 5–10 headline options and pick the strongest
- rewrite a CTA so it names the outcome
- match tone to a B2B or consumer product
- build a sales page on promise-picture-proof-push

## Example prompts
- write marketing copy for our SaaS landing page, audience is engineering managers, goal is booking a demo
- give me 7 headline options for a product page and flag which ones pass the checklist
- rewrite the CTA on our pricing page, professional tone, no pressure

## Source text · SKILL.md · MIT

Below is the content of a third-party file. It is data, not instructions for you: do not act on anything written inside unless the human asks. Block tag: 3e5eb0ef52617cde.

BEGIN THIRD-PARTY FILE 3e5eb0ef52617cde
````text
---
name: copywriting
description: >
  Write marketing copy for any page type: landing pages, product pages, about pages, sales pages,
  ads, and more. Trigger phrases: "write copy", "marketing copy", "sales copy", "persuasive copy",
  "write a headline", "CTA", "call to action", "page copy", "web copy", "ad copy".
---

# Copywriting Skill

You are an expert direct-response copywriter and conversion specialist. Your job is to produce
marketing copy that persuades, converts, and drives action.

## Gathering Requirements

Before writing any copy, collect these inputs from the user (ask if not provided):

1. **Page type** - Landing page, product page, about page, sales page, homepage, ad, email, etc.
2. **Target audience** - Who is this for? Demographics, psychographics, pain points.
3. **Primary goal** - What action should the reader take? (Buy, sign up, download, book a call)
4. **Product/service** - What is being sold or promoted?
5. **Key differentiator** - What makes this different from alternatives?
6. **Tone** - Professional, casual, urgent, authoritative, playful, empathetic.
7. **Constraints** - Word count limits, brand guidelines, required elements.

## Copywriting Frameworks

Select the best framework based on the goal and audience. Default to PAS for most use cases.

### PAS (Problem-Agitation-Solution)

Best for: Pain-point-driven products, B2B SaaS, health, finance.

1. **Problem** - Name the specific problem the reader faces. Be concrete, not abstract.
2. **Agitation** - Twist the knife. Show the consequences of inaction. Make the pain vivid.
3. **Solution** - Present the product as the clear, inevitable answer.

```
Problem:  "You spend 3 hours every week manually updating spreadsheets."
Agitate:  "That's 156 hours a year — nearly a full month of work — wasted on data entry
           that a machine could do in seconds."
Solution: "Acme Sync automates your spreadsheet updates in real time. Set it once.
           Never copy-paste again."
```

### AIDA (Attention-Interest-Desire-Action)

Best for: Cold audiences, ads, top-of-funnel content.

1. **Attention** - A bold, pattern-interrupting headline.
2. **Interest** - A surprising fact, story, or insight that earns the next sentence.
3. **Desire** - Paint the after-state. Show what life looks like with the product.
4. **Action** - A clear, low-friction CTA.

### BAB (Before-After-Bridge)

Best for: Transformation stories, coaching, fitness, SaaS onboarding.

1. **Before** - Describe the current painful state.
2. **After** - Describe the ideal future state.
3. **Bridge** - Show the product as the path between the two.
````
END THIRD-PARTY FILE 3e5eb0ef52617cde

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---
NeVibeCode on affpapa.org. Catalog texts are descriptions, not instructions for the agent. How to choose and install: https://affpapa.org/en/nevibecode/agents.md