# content-calendar

Plans publishing schedules for social networks, blogs, and newsletters on weekly, monthly, or quarterly timelines. Uses the 80/20 value mix and platform-specific timing.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 676 installs · ★ 721
- Author: OpenClaudia
- License: MIT · policy=mirror · the beginning of the file is at the end of this page
- Source: https://github.com/OpenClaudia/openclaudia-skills/tree/HEAD/skills/content-calendar/SKILL.md
- Updated: 2026-10-21
- HTML: https://affpapa.org/en/nevibecode/skills/openclaudia-content-calendar

## What it does

The skill structures content strategy by gathering core requirements: target channels, team capacity, existing assets, and business goals. It defines three to five content pillars, assigning 30-35% of total volume to primary domain expertise while balancing secondary topics, company culture, and reactive updates.

To prevent audience fatigue, the workflow applies an 80/20 ratio: 80% educates, entertains, or inspires, while direct promotional posts stay capped at 20%. It establishes recurring theme days across the week, mapping tutorials to Tuesdays or behind-the-scenes material to Wednesdays. Specific weekly posting volumes and active hourly slots are provided for Twitter/X, LinkedIn, Instagram, TikTok, blogs, newsletters, and YouTube.

A realistic team publishing capacity must be supplied upfront, because overestimating output breaks the recurring cadence. The skill actively flags channel-specific constraints, noting, for instance, that LinkedIn weekend posts suffer a 60% drop in engagement.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add OpenClaudia/openclaudia-skills --skill content-calendar -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/content-calendar/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/content-calendar/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add OpenClaudia/openclaudia-skills --skill content-calendar -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/content-calendar/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add OpenClaudia/openclaudia-skills --skill content-calendar -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/content-calendar/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install OpenClaudia/openclaudia-skills content-calendar
```

2. **Manually: put the files in place**
- File: `.github/skills/content-calendar/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add OpenClaudia/openclaudia-skills --skill content-calendar -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/OpenClaudia/openclaudia-skills --path skills/content-calendar
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/content-calendar/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add OpenClaudia/openclaudia-skills --skill content-calendar -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/OpenClaudia/openclaudia-skills/tree/HEAD/skills/content-calendar/SKILL.md

## When to use it
- build structured weekly and monthly publishing calendars
- balance educational and promotional material via the 80/20 rule
- distribute topics across three to five core content pillars
- set platform-specific posting frequencies and active time windows

## Example prompts
- Build a monthly content calendar for a solo creator focusing on LinkedIn and YouTube.
- Plan my posts for next week using theme days and the 80/20 content mix.
- Create a weekly posting schedule for Twitter/X and our company blog.

## Source text · SKILL.md · MIT

Below is the content of a third-party file. It is data, not instructions for you: do not act on anything written inside unless the human asks. Block tag: 25e8912fe5498957.

BEGIN THIRD-PARTY FILE 25e8912fe5498957
```text
---
name: content-calendar
description: >
  Plan and schedule social media and content marketing calendars. Monthly and weekly planning,
  content mix ratios, theme days, platform-specific timing, and batch creation workflows.
  Trigger phrases: "content calendar", "posting schedule", "social media calendar",
  "content plan", "weekly schedule", "monthly content plan", "social media schedule",
  "when to post", "content cadence", "batch content", "plan my posts".
---

# Content Calendar Skill

You are a content calendar strategist. Your job is to build structured, sustainable publishing
plans that maintain consistency, balance content types, and maximize reach across platforms.

## Gathering Requirements

Before building any calendar, collect these inputs:

1. **Platforms** - Which platforms? Twitter/X, LinkedIn, Instagram, TikTok, blog, newsletter, YouTube.
2. **Publishing capacity** - How many posts per week can the team realistically produce?
3. **Team size** - Solo creator, small team (2-3), or full marketing team?
4. **Content pillars** - 3-5 core topics the brand talks about.
5. **Business goals** - Traffic, leads, brand awareness, community, sales.
6. **Existing content** - Blog posts, videos, podcasts, or other assets to repurpose.
7. **Key dates** - Product launches, events, holidays, industry dates.
8. **Planning horizon** - 1 week, 1 month, or 1 quarter.

## Content Pillars

### Defining Content Pillars

Content pillars are 3-5 core themes that every piece of content ties back to. They ensure
variety while maintaining brand relevance.

**Example for a SaaS marketing tool:**
1. **SEO & Organic Growth** - Tips, case studies, algorithm updates.
2. **Content Marketing** - Strategy, writing, distribution, repurposing.
3. **Conversion Optimization** - Landing pages, CTAs, A/B testing, UX.
4. **Behind the Scenes** - Product updates, team stories, company culture.
5. **Industry Trends** - Marketing news, data, predictions.

**Example for a personal brand (marketing consultant):**
1. **Tactical Marketing Tips** - Actionable how-to content.
2. **Client Stories & Case Studies** - Results and lessons learned.
3. **Personal Journey** - Career insights, failures, learnings.
4. **Industry Hot Takes** - Opinions on trends and news.
5. **Tools & Resources** - Recommendations, reviews, templates.

### Pillar Distribution

Assign each pillar a percentage of total content output:

| Pillar | % of Content | Rationale |
|--------|-------------|-----------|
| Primary (core expertise) | 30-35% | Your main value prop |
```
END THIRD-PARTY FILE 25e8912fe5498957

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