# one-page-marketing

Builds a direct-response marketing plan on a 3x3 grid across prospect, lead, and customer phases. Useful when launching a product or structuring acquisition.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 5300 installs · ★ 2508
- Author: wondelai
- License: MIT · policy=mirror · the beginning of the file is at the end of this page
- Source: https://github.com/wondelai/skills/tree/HEAD/one-page-marketing/SKILL.md
- Updated: 2026-09-10
- HTML: https://affpapa.org/en/nevibecode/skills/one-page-marketing

## What it does

The skill organizes marketing strategy into a nine-square grid across three phases: Before, During, and After purchase. Instead of sporadic campaigns, it requires you to systematically define niche selection, direct-response messaging, lead capture, conversion, and retention mechanisms. Target markets get evaluated through the PVP Index, scoring personal fulfillment, marketplace value, and profitability.

Strategy readiness is tracked with an internal 0 to 10 diagnostic score. A square counts only when completed with measurable specifics rather than generic slogans. Filling out blocks with vague bullet points leaves the plan stuck in the 0–3 score band.

The framework handles end-to-end customer journey planning. If you need brand storytelling frameworks or conversion rate experiments, the documentation directs you to storybrand-messaging and cro-methodology.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add wondelai/skills --skill one-page-marketing -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/one-page-marketing/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/one-page-marketing/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add wondelai/skills --skill one-page-marketing -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/one-page-marketing/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add wondelai/skills --skill one-page-marketing -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/one-page-marketing/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install wondelai/skills one-page-marketing
```

2. **Manually: put the files in place**
- File: `.github/skills/one-page-marketing/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add wondelai/skills --skill one-page-marketing -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/wondelai/skills --path one-page-marketing
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/one-page-marketing/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add wondelai/skills --skill one-page-marketing -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/wondelai/skills/tree/HEAD/one-page-marketing/SKILL.md

## When to use it
- score target customer segments using the PVP Index
- draft a clear value proposition and elevator pitch
- structure lead capture, nurture, and conversion workflows
- audit an existing marketing plan using the 0 to 10 diagnostic

## Example prompts
- Build a 1-page marketing plan for a B2B SaaS startup
- Score three target niches using the PVP Index
- Run the diagnostic on our current marketing strategy and score it

## Source text · SKILL.md · MIT

Below is the content of a third-party file. It is data, not instructions for you: do not act on anything written inside unless the human asks. Block tag: 3c93b2d9489f24d3.

BEGIN THIRD-PARTY FILE 3c93b2d9489f24d3
```text
---
name: one-page-marketing
description: 'Build a complete marketing plan covering the full customer journey from stranger to raving fan. Use when the user mentions "marketing plan", "marketing strategy", "target market", "USP", "lead nurture", "customer lifetime value", "PVP Index", or "I dont know where to start with marketing". Also trigger when building a marketing plan from scratch, choosing acquisition channels, or designing end-to-end customer-lifecycle campaigns. Covers the PVP Index, channel selection, and advocacy systems. For brand messaging, see storybrand-messaging. For conversion optimization, see cro-methodology.'
license: MIT
metadata:
  author: wondelai
  version: "1.4.0"
---

# The 1-Page Marketing Plan Framework

A complete marketing system captured on a single page: a 3x3 grid of nine squares, each a critical stage in turning a stranger into a raving fan. Fill in all nine and you have a living marketing engine instead of a 50-page plan that never gets executed.

## Core Principle

**"Marketing is not an event — it is a process."**

Most businesses treat marketing as disconnected tactics: an ad here, a social post there, a trade show when budget allows. The 1-Page Marketing Plan replaces that randomness with a sequential process across three phases of the customer journey -- **BEFORE** (identify exactly who the prospect is, craft a message that resonates, place it in the media they consume), **DURING** (capture leads, nurture the relationship, convert to paying customers), and **AFTER** (deliver a world-class experience, maximize lifetime value, turn customers into referral sources). When all nine squares work together, you have a marketing machine, not a collection of tactics.

## Scoring

**Goal: 10/10.** Score by counting how many of the nine squares are filled in *specifically and measurably* -- a square counts only when it would pass its row in the Quick Diagnostic (e.g. square 1 counts only if you can describe the ideal customer in one specific paragraph; square 2 only if you can complete "We are the only ___ that ___"). Map the count to the band below. Always state the current score and the specific improvements needed to reach 10/10.

| Score | Squares passing the diagnostic | Meaning |
|-------|-------------------------------|---------|
| 0-3 | 0-2 | Fragmented tactics, no cohesive plan, significant gaps |
| 4-6 | 3-5 | Some squares filled but vague; key phases missing (usually AFTER) |
| 7-8 | 6-7 | All squares addressed with reasonable specificity; some lack detail |
| 9-10 | 8-9 | Every square specific, measurable, and ready for execution |

## The 9-Square Grid

| Phase | Target | Squares |
|-------|--------|---------|
| **BEFORE** | Prospect | 1. Target Market · 2. Message · 3. Media |
| **DURING** | Lead | 4. Capture Leads · 5. Nurture · 6. Convert |
| **AFTER** | Customer | 7. Experience · 8. Lifetime Value · 9. Referrals |
```
END THIRD-PARTY FILE 3c93b2d9489f24d3

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