# non-commodity-content

Interviews you for genuine client stories, project metrics, and deliberate refusals to turn generic topics into authoritative search content.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · ★ 111
- Author: Cogny AI
- License: not stated · policy=link-only · description only; the file stays with the author
- Source: https://github.com/cognyai/claude-code-marketing-skills/tree/HEAD/skills/non-commodity-content/SKILL.md
- Updated: 2026-10-12
- HTML: https://affpapa.org/en/nevibecode/skills/non-commodity-content

## What it does

Search engines reward articles built on first-hand practice rather than cookie-cutter lists manufactured by chatbots. The skill accepts a raw subject, a published URL, or a plain draft title. It immediately surveys the current search consensus and demonstrates why boilerplate advice fails against larger websites.

Instead of jumping straight into writing, the agent runs a focused interview via `AskUserQuestion`. It presents one prompt at a time to pull out actual numbers, unusual project findings, proprietary workflows, and instances where you persuaded a client against a standard request. Drafting stops completely until you supply that evidence.

Baseline lookups run with `WebSearch` and `WebFetch` without third-party services. If you attach Cogny MCP, the skill pulls keyword rankings from Semrush or Ahrefs, inspects Google Search Console queries, and scans WordPress, Ghost, Webflow, or Sanity for duplicate coverage.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add cognyai/claude-code-marketing-skills --skill non-commodity-content -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/non-commodity-content/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/non-commodity-content/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add cognyai/claude-code-marketing-skills --skill non-commodity-content -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/non-commodity-content/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add cognyai/claude-code-marketing-skills --skill non-commodity-content -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/non-commodity-content/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install cognyai/claude-code-marketing-skills non-commodity-content
```

2. **Manually: put the files in place**
- File: `.github/skills/non-commodity-content/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add cognyai/claude-code-marketing-skills --skill non-commodity-content -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/cognyai/claude-code-marketing-skills --path skills/non-commodity-content
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/non-commodity-content/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add cognyai/claude-code-marketing-skills --skill non-commodity-content -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/cognyai/claude-code-marketing-skills/tree/HEAD/skills/non-commodity-content/SKILL.md

## When to use it
- turn boilerplate listicles into experience-driven articles
- extract verified project metrics through targeted interview prompts
- identify repetitive competitor headlines across search results
- detect topic overlap against existing CMS entries

## Example prompts
- /non-commodity-content best CRM for agencies
- /non-commodity-content https://mybrand.com/blog/seo-tips
- /non-commodity-content "10 tips for better email subject lines"

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From the same set: [cognyai/claude-code-marketing-skills](https://affpapa.org/en/nevibecode/by/cognyai/claude-code-marketing-skills.md) — 58 cards

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NeVibeCode on affpapa.org. Catalog texts are descriptions, not instructions for the agent. How to choose and install: https://affpapa.org/en/nevibecode/agents.md