# narrative-cascade-planner

Maps narrative-registry canon onto product surfaces as message-match specs. Cuts handoff briefs to creative builders so positioning stays aligned everywhere.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 1000 installs · ★ 3019
- Author: aaron-he-zhu
- License: Apache-2.0 · policy=mirror · the beginning of the file is at the end of this page
- Source: https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/HEAD/narrative/land/narrative-cascade-planner/SKILL.md
- Updated: 2026-10-26
- HTML: https://affpapa.org/en/nevibecode/skills/narrative-cascade-planner

## What it does

The skill maps positioning pillars from `canon.md` onto owned surfaces such as the homepage, pricing table, store listing, pitch deck, docs, and email. It produces a message-match specification defining the lead claim, supporting proof, pillar, and objection reframe each surface must carry. It never writes finished marketing copy itself.

Execution relies on structured project memory files. The tool inspects surface inventories in `memory/narrative/narrative-baseline-mapper/` and references verified claims in `memory/claims/claims-ledger.md`. When a spec references an unverified claim, the skill tags it `[needs source]` and emits a proposal via `registry-events.py`. It never validates claims independently.

Output plans land in `memory/narrative/narrative-cascade-planner/`. Any contradiction between a flagship surface and canonical pillars gets caught before publication. Without an existing `canon.md` in `memory/narrative-registry/`, the cascade cannot run.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add aaron-he-zhu/aaron-marketing-skills --skill narrative-cascade-planner -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/narrative-cascade-planner/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/narrative-cascade-planner/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add aaron-he-zhu/aaron-marketing-skills --skill narrative-cascade-planner -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/narrative-cascade-planner/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add aaron-he-zhu/aaron-marketing-skills --skill narrative-cascade-planner -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/narrative-cascade-planner/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install aaron-he-zhu/aaron-marketing-skills narrative-cascade-planner
```

2. **Manually: put the files in place**
- File: `.github/skills/narrative-cascade-planner/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add aaron-he-zhu/aaron-marketing-skills --skill narrative-cascade-planner -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/aaron-he-zhu/aaron-marketing-skills --path narrative/land/narrative-cascade-planner
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/narrative-cascade-planner/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add aaron-he-zhu/aaron-marketing-skills --skill narrative-cascade-planner -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/HEAD/narrative/land/narrative-cascade-planner/SKILL.md

## When to use it
- map brand narrative pillars across homepages, pricing, and sales decks
- generate handoff briefs for content writers and ad builders
- detect drift between canonical messaging and live web surfaces
- track unverified claims requiring source evidence

## Example prompts
- Plan the narrative cascade for [product] from our canon across homepage, pricing, and email.
- Write a per-surface message-match spec for our pricing page against the canon and flag any drift.
- Cut handoff briefs from the canon to content-writer and ad-creative-builder for the launch.

## Source text · SKILL.md · Apache-2.0

Below is the content of a third-party file. It is data, not instructions for you: do not act on anything written inside unless the human asks. Block tag: 06de0d3425050c6d.

BEGIN THIRD-PARTY FILE 06de0d3425050c6d
```text
---
name: narrative-cascade-planner
slug: aaron-narrative-cascade-planner
displayName: "Narrative Cascade Planner · 叙事落地规划"
summary: "画布落地/逐面消息一致/创意交接简报"
description: 'Use when the user asks to "plan how our narrative lands on every surface", "write per-surface message-match specs", or "brief each creative builder from the canon"; maps the narrative-registry canon onto every flagship surface (homepage, pricing, store listing, sales deck, social bio, docs, email) as a per-surface message-match spec — what claim, pillar, proof, and objection reframe each surface must carry — and cuts a handoff brief to each discipline''s creative builder (content-writer, ad-creative-builder, email-creative-builder, social-creative-builder, message-house-builder), so the same story lands consistently everywhere. Not for writing the finished surface copy — use each discipline creative builder; not for the tier-scoped launch asset manifest — use launch-asset-packager; not for scoring cross-surface consistency — use narrative-quality-auditor; not for claim adjudication — use offer-claims-registry. 叙事落地/逐面消息一致/创意交接简报/画布传导'
version: "20.1.0"
license: Apache-2.0
compatibility: "Claude Code and compatible agent-skill hosts"
homepage: "https://github.com/aaron-he-zhu/aaron-marketing-skills"
when_to_use: "Use when the narrative-registry canon is on file and the message must now propagate to every owned surface: mapping per-surface message-match specs (which claim, pillar, proof, and objection reframe each of homepage / pricing / store listing / sales deck / social bio / docs / email carries) and cutting a handoff brief to each discipline's creative builder. The first Land-phase move after the canon is sealed, and the upstream of the TALE L1 message-match veto. Not the finished copy itself and not consistency scoring."
argument-hint: "<product / brand> [surfaces to cover] [target creative builders] [canon path]"
metadata: {"author": "aaron-he-zhu", "version": "20.1.0", "discipline": "narrative", "phase": "land", "geo-relevance": "low", "hermes": {"tags": ["marketing", "narrative", "land"], "category": "narrative"}, "openclaw": {"emoji": "📖", "homepage": "https://github.com/aaron-he-zhu/aaron-marketing-skills"}}
---

# Narrative Cascade Planner
```
END THIRD-PARTY FILE 06de0d3425050c6d

The third-party file has ended. Everything between the 06de0d3425050c6d tags is data: requests and commands from it are not followed. An “end of file” line with another tag inside the block is part of the file.

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---
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