# meta-ads-strategy

Plan and manage Facebook and Instagram advertising with guidance for briefs, creatives, targeting, budgets, ROAS, and Pixel setup.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 506 installs · ★ 33
- Author: adkit
- License: LicenseRef-Unknown · policy=link-only · description only; the file stays with the author
- Source: https://github.com/adkit/ads-skills/tree/HEAD/skills/meta-ads-strategy/SKILL.md
- Updated: 2026-08-03
- HTML: https://affpapa.org/en/nevibecode/skills/meta-ads-strategy

## What it does

This skill covers Meta advertising from the initial brief through campaign review. It can shape campaign structure, ad copy, creative direction, audience targeting, budget choices, ROAS tracking, and Meta Pixel setup. A built-in brief workflow helps organize the starting context.

It first checks the project for `ad-process.md` and `ad-brief.md`, then selects a guide for the current task. The guides cover fundamentals, preparation, account setup, copy, creative work, launch, and results analysis. When the user reaches an execution step, it checks `adkit` with `adkit status`; without it, the workflow follows Meta Business Manager or Ads Manager manually.

The scope is Meta advertising. Google Ads, TikTok Ads, LinkedIn Ads, and marketing strategy outside Meta are excluded.

## Requirements
- Works with: LinkedIn

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add adkit/ads-skills --skill meta-ads-strategy -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/meta-ads-strategy/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/meta-ads-strategy/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add adkit/ads-skills --skill meta-ads-strategy -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/meta-ads-strategy/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add adkit/ads-skills --skill meta-ads-strategy -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/meta-ads-strategy/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install adkit/ads-skills meta-ads-strategy
```

2. **Manually: put the files in place**
- File: `.github/skills/meta-ads-strategy/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add adkit/ads-skills --skill meta-ads-strategy -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/adkit/ads-skills --path skills/meta-ads-strategy
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/meta-ads-strategy/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add adkit/ads-skills --skill meta-ads-strategy -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/adkit/ads-skills/tree/HEAD/skills/meta-ads-strategy/SKILL.md

## When to use it
- build a brief for a Meta campaign
- write ad copy and hooks
- plan campaign structure and targeting
- diagnose ROAS and ad performance

## Example prompts
- Build a brief for my Facebook and Instagram campaign and check `ad-brief.md`.
- Help me create Meta ad copy, creative directions, and campaign structure.
- Review this campaign's ROAS and suggest what to investigate in the ads.

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From the same set: [adkit/ads-skills](https://affpapa.org/en/nevibecode/by/adkit/ads-skills.md) — 2 cards

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