# marketing-strategist

A skill that gives your coding agent marketing direction for B2B SaaS: go-to-market, content, demand, PR and partnerships. Useful when you need a plan, not one tactic.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 326 installs · ★ 52
- Author: ncklrs
- License: not stated · policy=link-only · description only; the file stays with the author
- Source: https://github.com/ncklrs/startup-os-skills/tree/HEAD/skills/marketing-strategist/SKILL.md
- Updated: 2026-02-26
- HTML: https://affpapa.org/en/nevibecode/skills/marketing-strategist

## What it does

The skill covers the marketing disciplines a B2B technology company runs into: go-to-market and market entry, positioning and pricing, product marketing and launches, content and SEO, demand generation, community and events, PR, partnerships. What you get is a frame for decisions rather than finished copy — how to build the narrative, which numbers matter, how to turn what works into a repeatable playbook.

Its stance is blunt: marketing is a revenue engine, not a cost center. Four ideas run through the whole thing — strategy before tactics, owning a category instead of fighting inside one, pipeline metrics instead of vanity numbers, playbooks instead of heroics. Need a narrower specialist? The same repository ships `gtm-leader`, `senior-product-marketer`, `seo-content-strategist`, `performance-marketer`, `pricing-strategist` and more.

One command installs it. The skill file lands in the folder your editor expects, and it runs in Claude, Codex, Cursor, GitHub Copilot, Gemini CLI and OpenCode. Copilot takes a different command, `gh skill install`.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add ncklrs/startup-os-skills --skill marketing-strategist -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/marketing-strategist/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/marketing-strategist/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add ncklrs/startup-os-skills --skill marketing-strategist -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/marketing-strategist/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add ncklrs/startup-os-skills --skill marketing-strategist -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/marketing-strategist/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install ncklrs/startup-os-skills marketing-strategist
```

2. **Manually: put the files in place**
- File: `.github/skills/marketing-strategist/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add ncklrs/startup-os-skills --skill marketing-strategist -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/ncklrs/startup-os-skills --path skills/marketing-strategist
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/marketing-strategist/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add ncklrs/startup-os-skills --skill marketing-strategist -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/ncklrs/startup-os-skills/tree/HEAD/skills/marketing-strategist/SKILL.md

## When to use it
- draft a go-to-market plan for a new product
- write positioning and launch messaging
- map content and SEO work onto the funnel
- set up repeatable demand generation instead of one-off campaigns
- design a partner and co-marketing program

## Example prompts
- Help me put together a GTM strategy for entering a new market with our B2B SaaS
- Break down a product launch plan: positioning, messaging, channels
- Outline a content strategy aimed at demand generation

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From the same set: [ncklrs/startup-os-skills](https://affpapa.org/en/nevibecode/by/ncklrs/startup-os-skills.md) — 8 cards

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