# marketing-selling-point-generator

This skill turns product details, reviews, and competitor data into ranked selling points and marketing copy for different channels.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 891 installs · ★ 12
- Author: reason-machines
- License: LicenseRef-Unknown · policy=link-only · description only; the file stays with the author
- Source: https://github.com/reason-machines/marketing-skills/tree/HEAD/skills/marketing-selling-point-generator/SKILL.md
- Updated: 2026-10-09
- HTML: https://affpapa.org/en/nevibecode/skills/marketing-selling-point-generator

## What it does

The skill follows three stages: it finds possible selling points, ranks them by differentiation and audience fit, then writes copy. Its analysis can use product attributes, competitor comparisons, user reviews, and audience pain points.

The package includes modules for finding and ranking points, turning features into benefits, creating emotional hooks, adapting copy to a channel, and producing A/B variants. It needs product information to work; without product, competitor, or review data, there is nothing for the analysis to process.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add reason-machines/marketing-skills --skill marketing-selling-point-generator -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/marketing-selling-point-generator/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/marketing-selling-point-generator/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add reason-machines/marketing-skills --skill marketing-selling-point-generator -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/marketing-selling-point-generator/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add reason-machines/marketing-skills --skill marketing-selling-point-generator -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/marketing-selling-point-generator/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install reason-machines/marketing-skills marketing-selling-point-generator
```

2. **Manually: put the files in place**
- File: `.github/skills/marketing-selling-point-generator/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add reason-machines/marketing-skills --skill marketing-selling-point-generator -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/reason-machines/marketing-skills --path skills/marketing-selling-point-generator
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/marketing-selling-point-generator/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add reason-machines/marketing-skills --skill marketing-selling-point-generator -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/reason-machines/marketing-skills/tree/HEAD/skills/marketing-selling-point-generator/SKILL.md

## When to use it
- find product differences against competitors
- map features to audience pain points
- rank selling points by priority
- adapt copy for ecommerce or social media
- create headline and call-to-action variants

## Example prompts
- Analyze this product information and identify the strongest selling points.
- Compare the product with these competitors, then rank the clearest differences.
- Turn the selected points into ecommerce copy and several social media variants.

## Similar
- [obviously-awesome](https://affpapa.org/en/nevibecode/skills/obviously-awesome.md) — skill · 5700 installs
- [marketing-claims-review](https://affpapa.org/en/nevibecode/skills/marketing-claims-review.md) — skill · 650 installs
- [content-creation-and-marketing](https://affpapa.org/en/nevibecode/skills/content-creation-and-marketing.md) — skill · 314 installs
- [marketing-council](https://affpapa.org/en/nevibecode/skills/marketing-council.md) — skill · 45700 installs
- [marketing-campaign](https://affpapa.org/en/nevibecode/skills/marketing-campaign.md) — skill · 4700 installs
- [proof-point-packager](https://affpapa.org/en/nevibecode/skills/proof-point-packager.md) — skill · 1000 installs

From the same set: [reason-machines/marketing-skills](https://affpapa.org/en/nevibecode/by/reason-machines/marketing-skills.md) — 19 cards

---
NeVibeCode on affpapa.org. Catalog texts are descriptions, not instructions for the agent. How to choose and install: https://affpapa.org/en/nevibecode/agents.md