# marketing-brain

Builds a shared marketing context tree for AI agents by interviewing founders and pulling customer facts from CRM, store, and Stripe records.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · ★ 111
- Author: Cogny AI
- License: not stated · policy=link-only · description only; the file stays with the author
- Source: https://github.com/cognyai/claude-code-marketing-skills/tree/HEAD/skills/marketing-brain/SKILL.md
- Updated: 2026-10-12
- HTML: https://affpapa.org/en/nevibecode/skills/marketing-brain

## What it does

Generic AI copy usually happens because agents lack company context. This skill builds an onboarding foundation containing clear target buyer profiles, product offers, brand tone examples, founder opinions, and records of past campaign failures.

When connected to Cogny's MCP gateway, the skill seeds initial metrics from HubSpot, Pipedrive, Upsales, Shopify, WooCommerce, or Stripe. If no external tools are configured, it falls back to local operation, running an interactive interview and writing Markdown documents directly into `./brain/`.

Live CRM data extraction depends entirely on a paid Cogny account and working MCP integrations. Without that subscription, you must supply every buyer detail manually during the question-and-answer run.

## Requirements
- Works with: HubSpot, Stripe

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add cognyai/claude-code-marketing-skills --skill marketing-brain -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/marketing-brain/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/marketing-brain/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add cognyai/claude-code-marketing-skills --skill marketing-brain -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/marketing-brain/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add cognyai/claude-code-marketing-skills --skill marketing-brain -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/marketing-brain/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install cognyai/claude-code-marketing-skills marketing-brain
```

2. **Manually: put the files in place**
- File: `.github/skills/marketing-brain/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add cognyai/claude-code-marketing-skills --skill marketing-brain -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/cognyai/claude-code-marketing-skills --path skills/marketing-brain
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/marketing-brain/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add cognyai/claude-code-marketing-skills --skill marketing-brain -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/cognyai/claude-code-marketing-skills/tree/HEAD/skills/marketing-brain/SKILL.md

## When to use it
- extract ideal buyer criteria from won deals and billing history
- document company tone of voice with concrete approved and rejected samples
- track expensive past campaign mistakes so future agents do not repeat them
- maintain a unified context repository across multiple autonomous agents

## Example prompts
- /marketing-brain build
- /marketing-brain section voice
- /marketing-brain review

## Similar
- [seo-audit](https://affpapa.org/en/nevibecode/skills/coreyhaines31-seo-audit.md) — skill · 238500 installs
- [programmatic-seo](https://affpapa.org/en/nevibecode/skills/coreyhaines31-programmatic-seo.md) — skill · 150800 installs
- [copy-editing](https://affpapa.org/en/nevibecode/skills/coreyhaines31-copy-editing.md) — skill · 149800 installs
- [marketing-ideas](https://affpapa.org/en/nevibecode/skills/coreyhaines31-marketing-ideas.md) — skill · 147400 installs
- [sales-enablement](https://affpapa.org/en/nevibecode/skills/sales-enablement.md) — skill · 119400 installs
- [revops](https://affpapa.org/en/nevibecode/skills/revops.md) — skill · 114000 installs

From the same set: [cognyai/claude-code-marketing-skills](https://affpapa.org/en/nevibecode/by/cognyai/claude-code-marketing-skills.md) — 58 cards

---
NeVibeCode on affpapa.org. Catalog texts are descriptions, not instructions for the agent. How to choose and install: https://affpapa.org/en/nevibecode/agents.md