# marketing-automation

The skill turns a vague marketing request into one operating mode, one discipline and one operator packet with an owner and proof.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 377 installs · ★ 50
- Author: akillness
- License: not stated · policy=link-only · description only; the file stays with the author
- Source: https://github.com/akillness/jeo-skills/tree/HEAD/.agent-skills/marketing-automation/SKILL.md
- Updated: 2026-10-24
- HTML: https://affpapa.org/en/nevibecode/skills/marketing-automation

## What it does

Ask an agent for "marketing help" and you get channel soup: a dozen ideas, no next step. This skill classifies the request first — launch, conversion surface, lifecycle and retention, acquisition content, or measurement. Then it picks a single primary lane: CRO, copy and messaging, SEO and content, ads and analytics, or strategy and growth.

What comes back is one operator packet: the next brief, who owns it, which dependencies and approvals can block it, and what evidence backs the result. Support docs inside the skill cover operating modes, routing heuristics and the measurement handoff. It runs with `Write`, `Read`, `WebSearch`, `WebFetch` and `Task`.

The catch: this is a front door, not a specialist. Steam store-page and festival work gets routed to `steam-store-launch-ops`, backlog and milestone shaping to `task-planning`. If you already know you need one copy rewrite or a finished asset, skip the routing layer — it will only add a step.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add akillness/jeo-skills --skill marketing-automation -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/marketing-automation/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/marketing-automation/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add akillness/jeo-skills --skill marketing-automation -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/marketing-automation/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add akillness/jeo-skills --skill marketing-automation -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/marketing-automation/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install akillness/jeo-skills marketing-automation
```

2. **Manually: put the files in place**
- File: `.github/skills/marketing-automation/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add akillness/jeo-skills --skill marketing-automation -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/akillness/jeo-skills --path .agent-skills/marketing-automation
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/marketing-automation/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add akillness/jeo-skills --skill marketing-automation -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/akillness/jeo-skills/tree/HEAD/.agent-skills/marketing-automation/SKILL.md

## When to use it
- turn a broad "we need marketing" ask into one concrete next brief
- pick a single discipline instead of spreading across every channel
- name the owner, dependencies and approvals before execution starts
- spot which evidence is missing before committing to a lane
- hand off to a narrower skill once the request is clearly specialist

## Example prompts
- help me with marketing for our SaaS — where do we start
- I need a launch plan for a new feature, break it into steps
- look at our pricing page conversion and tell me which brief we need

## Similar
- [marketing-skills](https://affpapa.org/en/nevibecode/plugins/marketing-skills.md) — plugin · ★ 28733
- [marketing-ideas](https://affpapa.org/en/nevibecode/skills/openclaudia-marketing-ideas.md) — skill · 428 installs
- [marketing-ops](https://affpapa.org/en/nevibecode/skills/marketing-ops.md) — skill · 745 installs
- [YouTube Automation](https://affpapa.org/en/nevibecode/skills/youtube-automation.md) — skill · 5200 installs
- [marketing-org-and-stack](https://affpapa.org/en/nevibecode/skills/marketing-org-and-stack.md) — skill · 316 installs

From the same set: [akillness/jeo-skills](https://affpapa.org/en/nevibecode/by/akillness/jeo-skills.md) — 22 cards

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NeVibeCode on affpapa.org. Catalog texts are descriptions, not instructions for the agent. How to choose and install: https://affpapa.org/en/nevibecode/agents.md